Kylie Jenner is all tied up with work—literally.
The Kylie Cosmetics mogul has upped her bikini game in 2021 ever since hinting at her new swimsuit brand in May. Now, Kylie is giving fans a first look at her highly-anticipated collection of barely-there swimwear.
Stormi Webster's mom took to Instagram on August 17 to share two behind-the-scenes pics of Kylie Swim, coming soon. "Working on @kylieswim and I can't wait to share," she captioned a mirror selfie. Kylie poses in a sunset-themed ombré one-piece, which is a generous categorization given the halter neckline, cross tie at the stomach and high cut bottoms showing off her toned inner hips.
A second snap features a bright orange bustier swimsuit with cutout panels, and a third pic showed Polaroids of other models in Kylie Swim. "On set," Kylie wrote with a white heart emoji. "@kylieswim coming soon."
On May 17, E! News obtained documents that the youngest Keeping Up With the Kardashians star had filed to trademark Kylie Swim and Kylie Swim by Kylie Jenner, with the products ranging from swimwear to beach cover-ups to tops, bottoms, headwear, footwear and robes.
We can't Keep Up with Kylie's entrepreneurial legacy! See the debut of Kylie Swim below, and relive swimwear expert Kylie's best bikini moments.
Vacay All Day
Wearing a Cult Gaia bikini, Kylie Jenner captioned this May 2025 snapshot: "vacation ky activated."
Golden Girl
"Golden hour baby," she captioned this photo in April 2023.
Pretty in Pink
Kylie channeled her inner Malibu Barbie in a metallic pink bikini in a February 2023 Instagram post.
Private Paradise
"Happyyyy place," she captioned the post.
Sunsoaked
The Kylie Cosmetics mogul soaked up the sun by the pool.
Sheer Style
The Kardashians star posed in a see-through top paired with a paisley-print bikini bottom and matching skirt in a February 2023 Instagram post.
NSFW Swimsuit
"Free the nipple," Kylie captioned this June 2022 Instagram pic of her unique bathing suit top.
Beach Day
The beauty mogul spent a relaxing day at the beach on May 2022 in this tan look, complete with a piña colada.
Hot Mama
Kylie posed in a hot pink bikini and matching pink sarong in an August 2021 Instagram Story vide amid pregnancy rumors.
Golden Glow
Kylie faced Leo season head-on in 2021, sharing a steamy metallic bikini pic on July 18 to celebrate the start of her astrological sign period.
Leo Goddess
"Leo season loading," the Kylie Cosmetics founder captioned.
FOMO Factor
Kylie shared a series of vacay throwback pics with a bikini-style crop top in June 2021. "wishin i was still here rn," Kylie captioned.
Beauty & The Beach
The cosmetics mogul serves lewks on the sand in a halter mini top and matching slinky skirt. "So beautiful," sister Kim commented with a heart emoji in June 2021.
Those Cheekbones
Kylie stuns in June 2021 with as she laces her fingers through her hair, showing off her fierce makeup and stunning cheekbones.
Goddess Vibes
Kylie plays it up for the camera in a steamy June 2021 Instagram pic.
Sleepy & Stylish
"Do Not Disturb" Kylie captioned this May 2021 Instagram pic of her gold, beaded bikini and pink bucket hat.
Picture Perfect
Kylie was the picture of summer perfection in a metallic bikini while lounging on a boat in May 2021. Vacay goals!
Boat Blush
Kylie posed in a barely-there top while on a yacht, simply captioning the pic with a boat emoji in May 2021.
Dramatic Exit
Kylie shared an up-close look at her exiting the ocean in a black-and-white Instagram pic in May 2021.
Ready to Hose Off
A deck assistant on Kylie's yacht offers her a hose after an ocean dip in May 2021.
Bummed Out
Kylie flaunted her derrière in a bum-forward pic that even had sister Khloe comment, "Kylie Kristen Jenner!!!!!!!!!!" in May 2021.
Silver at Sea
The KUWTK alum donned this silver bikini for a day out at sea in May 2021.
Feeling Herself
"My vibe right now is just living life," Kylie captioned this May 2021 of her blush-colored swimsuit, paired with a gold statement necklace.
Checkmate
The reality star rocked a pink and red checkered bikini in April 2021.
Tanned Twins
Kim and Kylie are twinning in matching two-pieces as they sunbathe in April 2021.
It's the Weekend
On Friday, April 2, 2021, Kylie wrote, "it's the weekend."
Bright Yellow
Kylie stunned in a bright yellow two-piece in April 2021.
A Closer Look
Kylie gave fans a close up look at her swimwear moment.
Soaking Up the Sun
Kylie caught some rays of sunshine in this Instagram pic from April.
Hit It, Kylie
"My body stay vicious," Kylie Jenner captioned this bikini pic from March 2021. "I be up in the gym just working on my fitness. He's my witness (oh, wee)."