Super Bowl 2024: 'Tis the Damn Season for a Look at Taylor Swift's Game Day Style

As Taylor Swift prepares to fly from her Eras Tour concert in Tokyo to support Travis Kelce at the 2024 Super Bowl in Las Vegas, E! News is checking out her recent NFL game day outfits.

By Jess Cohen Feb 11, 2024 5:00 AM
| Updated Feb 08, 2024 7:46 PM
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Watch: Taylor Swift's Football Fashion: All 12 Looks!

Write this down: Taylor Swift is officially in her Super Bowl era.

The 14-time Grammy winner is gearing up to see boyfriend Travis Kelce and his Kansas City Chiefs teammates at their milestone game against the San Francisco 49ers on Feb. 11.

And Taylor has already solidified her role as cheer captain this NFL season, attending 13 games decked out in Chiefs-inspired gear. In fact, the "Lover" singer has even been seen rocking Travis' number "87" on jackets, beanies and even rings.

During the Chiefs' Jan. 28 AFC Championship game, during which they defeated the Baltimore Ravens to advance to the Super Bowl, Taylor was photographed wearing EB and Co.'s "87" ring given to her by Travis' mom Donna Kelce.

"We gifted Donna some pairs," Emily Bordner, owner of the Kansas City boutique, told KMBC Jan. 29. "We know that she loved our earrings. And so, we wanted to gift her even more of Kelce themed products. So, we sent those to her and then we were hoping that she would give them to Taylor. And she did."

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Taylor Swift and Travis Kelce: Romance Rewind

Emily couldn't believe her eyes when she learned Taylor was wearing her jewelry. 

"It was just like right on her little pointer finger," she recalled. "And I'm like, Holy moly, what just happened? This is insane."

"We sold out of things immediately," the creative director noted. "It was just absolute chaos, but it was very exciting. So, this is definitely a once in a lifetime thing."

(Photo by Patrick Smith/Getty Images)

As fans await Taylor's next NFL outfit, kick off Super Bowl weekend with a look back at her game day style...

NFL Debut

While supporting Travis Kelce as the Kansas City Chiefs faced off against the Chicago Bears on Sept. 24, 2023, her first-ever NFL game at Arrowhead Stadium, Taylor Swift sported DÔEN's white Lois Tank and Ksubi's distressed denim shorts, which she paired with a Chiefs windbreaker and matching New Balance sneakers.

Welcome to New Jersey

For the Chiefs' Oct. 1, 2023 game against the New York Jets, held at MetLife Stadium in New Jersey, Taylor wore Area's denim shorts, which quickly sold out. The singer completed the look with Christian Louboutin boots and Gant's relaxed leather shirt.

Classic Swift

And Taylor couldn't forget her signature red lip for the star-studded game.

Erin Andrews Assist

For the Chiefs' Oct. 12, 2023 game, where she spent time with Travis' dad Ed Kelce, Taylor wore a Chiefs jacket from WEAR, a line by Erin Andrews (who Travis has credited for connecting him with Taylor).

Suite Style

Taylor, who also spent time with quarterback Patrick Mahomes' wife Brittany Mahomes at the game, sported a Balenciaga corset top underneath the Chiefs jacket.

She's Got His Number

Taylor had an extra special accessory on her wrist for the Chiefs' Oct. 22, 2023 game: An Erimish bracelet with Travis' jersey number on it.

Are You Ready For It?

...we can't calm down.

Red Hot

On Dec. 3, 2023, Taylor sported a long red fleece jacket over a black high neck top, paired with her signature red lip.

Crimson Chic

The singer was all smiles as she watched the game with Brittany. 

Christmas Cheer

In honor of Christmas, Taylor donned a Santa hat with Travis' jersey number during the Chiefs' Dec. 25, 2023 game against the Las Vegas Raiders.

New Year's Eve Varsity Style

For her ninth Chiefs game on Dec. 31, 2023, Taylor sported a cream varsity jacket bearing the team's logo and a patch that read "Tay-Tay."

Game No. 10

During a January 2024 freezing Kansas City Chiefs-Miami Dolphins game in Kansas City, Mo., Taylor cheered on her boyfriend and his team while wearing a custom-made puffer coat made to look like a Kelce Chiefs jersey, designed by Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk.

Cozy Couple

The Grammy winner looked comfy and cozy in her Guest in Residence sweater as she snuggled up to Travis following the Chiefs' AFC Championship win on Jan. 28, 2023.

Super Bowl Stunner

Taylor wore a black Dion Lee crochet corset and AREA crystal-slit jeans to the 2024 Super Bowl, where she watched Travis and the Chiefs beat out the San Francisco 49ers in a 25-22 game.

Denim Darling

For the Chiefs' first home game since their Super Bowl win, Taylor rocked a with a Versace denim corset top, GRLFRND jean shorts from Revolve and thigh-high red latex boots. She completed the look with a Louis Vuitton handbag.

Go Big or Go Home

Taylor wore an oversized tee as a dress with thigh-high boots during the Chiefs' Sept. 15, 2024 game against the Cincinnati Bengals.

Playing With Plaid

On Oct. 7, 2024, Taylor stepped out to Chiefs' home game against the New Orleans Saints in a black-and-white plaid set from Vivienne Westwood and knee-high platform boots.

Terrific in Tweed

On Nov. 10, 2024, Taylor attended the Chiefs' home game against the Denver Broncos wearing a red and black tweed Versace blazer, paired with a matching mini skirt, a black Victoria’s Secret silk corset top, a small, black Versace Medusa 95 purse and black leather, knee-high Versace Medusa 95 boots.

 

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