Matthew McConaughey is putting a cheeky spin on one of his most memorable movies.
The actor teamed up with wife Camila Alves McConaughey to recreate the iconic poster for his 2003 romantic comedy How to Lose a Guy in 10 Days. Although, in the reenactment for the couple’s Pantalones Tequila brand, he ditches his full suit for a more casual look.
In the poster titled How to Lose Your Pants in 10 Ways, the Oscar winner opted to go trouser-free in a nod to the tequila brand’s name, which is Spanish for “pants.” As for Camila, she leaned on her husband in a yellow silk dress identical to the one worn by Kate Hudson, who starred alongside Matthew in the film.
Along with the poster, the brand also launched ten new cocktail recipes inspired by the classic comedy including “Yellow Dress,” “Rom Com Rita” and “You’re So Vain,” a nod to one of the movie’s most unforgettable scenes.
The stunt is the latest in a series of pantsless ads the duo shot for the tequila company, which the couple co-founded in 2023. Camila—who shares kids Levi, 16, Vida, 14, and Livingston, 11, with Matthew—recently revealed their children’s reaction to the scantily-clad photo series.
“They thought they were hilarious,” Camila told People in September. “What's not to like? It is meant to be fun and silly... getting the wink on the joke!”
And with their kids on board, the couple—who wed in 2012—intend to keep the gag going.
“It's safe to say you may see Matthew and I pantsless again,” she added, “with some Pantalones in-hand.”
Business ventures aside, the model proved her romance with the Dallas Buyers Club star is going strong as she shared a sweet birthday tribute to him on social media in honor of his 55th birthday.
“Today we celebrate you,” Camila wrote on Instagram Nov. 4. “Well technically we celebrated you all weekend! Hoo you bring so much joy Matthew… but I am stopping here before I get all sentimental…!”
Keep scrolling to see some of Matthew and Camila’s most adorable family photos over the years.
Thrill Rides
The McConaughey crew visited Universal Studios Hollywood in Los Angeles for a rare family outing in June 2025.
Group of Gala-Goers
The Oscar winner, his wife and their three kids coordinated outfits while attending the Mack, Jack & McConaughey Gala together in Austin, Texas in April 2025.
Look Up
Camila and Livingston checked out the solar exclipse in April 2024.
Family First
Levi shared this family photo in honor of his dad's birthday 54th birthday in 2023, writing on Instagram, "People know Matthew Mcconaughey as an Actor and now a writer, but I know him as my father."
Baller Lifestyle
Matthew and Livingston met Golden State Warriors star Draymond Green in November 2023.
Paris Fashion Week
This family time at Paris Fashion Week was magnifique!
Braving Waves
"Surf souvenirs," Matthew captioned this March 2023 pic of son Levi.
Hairy Situation
The Oscar winner gave Livingston a haircut as Levi looked on in February 2023.
Best Uncle
"Uncle @woodyharrelson is questioning if the cake is vegan or not!!!" Camila wrote on Instagram in January 2023 for her and Matthew's daughter Vida's 13th birthday. "How does this go people! Time flies… 13! You are my ray of sunshine Vida!!!"
Going Camping
In December 2022, Camila wrote, "We get the trailer they are responsible for the tent… #ontheroad."
Reading Time
"Kids reading time by the fire!" Camila wrote in December 2022. "Fun book @reesewitherspoon !! Ladies and gentlemen if you don't have it time to get it! Great gift too!"
The Trio
Matthew McConaughey and wife Camilla Alves McConaughey's kids Livingston, Vida and Levi pose for a 2022 pic.
The Gang's All Here
"The man who always makes time for us no matter what, the man who’s always there for us no matter what," Levi continued in his birthday tribute, and the man that taught me to appreciate the journey and not just the destination."
He added, "The journeys just getting started…Happy birthday Papai."
Red Carpet Ready
The whole family was dressed to impress at the 2019 Texas Medal Of Arts Awards in Austin, Texas.
Too Cool
Livingston lived it up in a pair of sunglasses, with mom Camila writing on instagram, "Going thru photos and finding all kinds of photos taken by the kids!"
Play Time
"We know we love them," Camila jokingly captioned this action shot of her three kids, "and they love us deep down under all…a cupcake, a pie, a card, a phone call."
Star Power
Matthew and his family attended his Hollywood Walk of Fame star ceremony in 2014.
Family Night
Matthew brought his family to the 2014 Mack, Jack & McConaughey Gala.
Batter Up
The couple and their kids Levi and Vida caught a baseball game between the New York Yankees and Texas Rangers in Arlington, Texas.