Courtesy of Suni LeeWe interviewed Suni Lee because we think you'll like her picks. Suni is a paid spokesperson for Amazon. E! may get a commission if you purchase something through our links. Some brands featured in this article are partners of Amazon's Creator Connections program, which means E! may make an increased commission on your purchase if you buy something through our links. Learn more.
Black Friday savings are already rolling in, and there’s no better time to snag unbeatable deals on Amazon. With the holiday season just around the corner, Olympic gold medalist Suni Lee is here to share her expert shopping tips to help you navigate the biggest sale event of the year.
Whether you’re hunting for the perfect gifts, stocking up on essentials, or treating yourself to something special, Suni’s advice will ensure you make the most of the deals. From her go-to product picks to the best times to shop for maximum savings, you’ll be ready to grab the best Amazon bargains without the stress.
Suni Lee's Top Black Friday Fashion Deals
Project Cloud Genuine Suede Ankle Boots
"They’re so cozy and feel incredibly luxurious, plus they’re really durable, which is super important to me. If I’m going to spend money on something, I want it to last a long time."
More from Suni: "They’re also water-resistant and have a plush fur lining to keep your feet warm and dry. Plus, they come in so many colors!"
Color Options: 6
Size Range: 5.5 to 11
Customer Ratings: 1,000+ 5-star Amazon reviews
Dearmay Gold Bracelets Set of 6
"They’re so cute, but what really stands out is the quality. I buy a lot of my jewelry from Amazon—earrings, rings, literally everything—and it has never steered me wrong."
More from Suni: "I love that it comes with so many pieces, and you can easily pair them with other bracelets you already have."
Style Options: 8
Customer Ratings: 1,400+ 5-star Amazon reviews
Odoly Suede Clogs
"I love clogs! It feels like everyone is wearing Birks these days, and these are just so cute. They’re also designed for comfort, with a heel cup that molds to the shape of your foot the more you wear them."
More from Suni: "Plus, they provide great arch support, which is super important for me since I have really flat arches from gymnastics. I also love the variety—they come in so many colors and are so fashionable. They totally give off a Pinterest-girl vibe!"
Color Options: 5
Size Range: 5 to 14
Anrabess Oversized Crewneck Long Sleeve Fuzzy Sweater
This ultra-soft, fuzzy oversized sweater is the perfect cozy layer for cooler days.
Color Options: 28
Size Range: XS to XL
Customer Ratings: 2,700+ 5-star Amazon reviews
Sojos Retro Oval Sunglasses
Suni Lee's chic oval sunglasses with a sleek gold frame offer a timeless, elevated look that complements any outfit.
Panshi Large Dangle Drop Earrings
"They’re hypoallergenic, and I have very sensitive skin, so that’s a big plus for me. It’s also such a great gift idea for family—my little sister would absolutely love these."
Color Options: Gold and Silver
Suni Lee's Top Black Friday Beauty Deals
Biodance Bio-Collagen Real Deep Mask
"I love these! They are literally the best masks I’ve ever used. I love how hydrating they are—they moisturize and plump my skin with hyaluronic acid, leaving me feeling like a brand-new person when I wake up in the morning."
More from Suni: "It’s so refreshing and cooling when you first put it on. Also, I’m such a kid, but I think it’s so cool that it turns clear overnight. I literally look forward to seeing what it looks like when I wake up!"
Kitsch Metal Claw Clips
"I feel like people do hate on claw clips, but I think claw clips are so cute. You can make it messy. You can make it super, super put together. You can do so much with it."
More from Suni: "I take really good care of my hair because it’s so important to me that it’s super shiny and healthy. I used to dye it and use heat on it every single day, and it got so fried that I had to cut it and start fresh and this is gentle on my hair."
Shark HT202 SmoothStyle Heated Comb + Blow Dryer Brush
"The Shark SmoothStyle helps me style and smooth my hair at a lower temperature, which is so much better for it. Plus, it can be used on dry or wet hair without reaching damaging heat levels."
More from Suni: "I take really good care of my hair because it’s so important to me that it’s super shiny and healthy. I used to dye it and use heat on it every single day, and it got so fried that I had to cut it and start fresh and this is gentle on my hair."
SolaWave Wrinkle Retreat Light Therapy Face Mask
"It helps rejuvenate and firm the skin, plus it’s portable and rechargeable with a handheld controller, and the fit is adjustable."
More from Suni: "The mask is FDA-approved, so you know it’s effective at boosting ingredients, reducing wrinkles, and tackling visible signs of aging on the face. Best of all, it only takes 10 minutes, which is super convenient!"
Baimei IcyMe Gua Sha & Jade Roller Facial Tools
"I like to use it more in the morning just because my face is a lot puffier. I try to keep up with it. It works really well."
More Celebrity Fans: Kyle Richards, JoJo Fletcher, Lisa Barlow, Cassie Randolph, Rachael Kirkconnell.
Customer Ratings: 27,200+ 5-star Amazon reviews
Color Options: 5
Suni Lee's Top Black Friday Wellness Deals
TheraGun Mini Massage Gun
"I’ve been using the Theragun for years! As an athlete, it’s probably one of my favorite things ever. It goes with me to all of my competitions, and even when I’m just traveling, it’s a lifesaver.
More from Suni: "It comes with different attachment heads you can swap out depending on how your body feels or what you need. Plus, it’s super portable, so you can bring it everywhere. It’s amazing—you can even connect it to Bluetooth for step-by-step guidance in an app. Honestly, you need it!"
More Celebrity Fans: Gwyneth Paltrow, Charli D'Amelio, Remi Bader, Matt James, Britt Stewart, Dylan Barbour, Romain Bonnet.
Customer Ratings: 5,700+ 5-star Amazon reviews
Color Options: 4
Suni Lee's Top Black Friday Home Deals
Paris Hilton Air Fryer
"It makes cooking so easy—it’s like having several appliances in one! There are so many different cooking settings, whether I’m frying, roasting, or baking—there’s a setting for everything."
More from Suni: "Cleaning it up is a breeze. Honestly, I’m pretty lazy when it comes to cooking, so it’s perfect for me. I can just pop something in there, and it’s ready so fast."
Color Options: 2
Marycele Candle Warmer Lamp
This candle warmer lamp lets you enjoy your favorite scents without lighting the wick, offering a safer, longer-lasting fragrance experience.
Color Options: 13
Customer Ratings: 2,100+ 5-star Amazon reviews
Dyson V11 Origin Cordless Vacuum
The Dyson cordless vacuum makes cleaning a breeze with its powerful suction and lightweight design—perfect for quick, hassle-free cleanups around the house.
Hatch Restore 2 Sunrise Alarm Clock
The Hatch Restore is your perfect sleep companion, offering personalized sound, light, and sleep-wake routines to help you fall asleep faster and wake up refreshed.
More Celebrity Fans: Kyle Richards, Meredith Duxbury
Customer Ratings: 1,300+ 5-star Amazon reviews
Color Options: 3
Dyson Hot+Cool AM09 Jet Focus Heater and Fan
Effortlessly control your space's temperature with this sleek, year-round solution that delivers targeted airflow for both cooling and heating needs.
Customer Ratings: 1,000+ 5-star Amazon reviews
Suni Lee's Best Black Friday Shopping Hacks
E!: What makes Amazon the ultimate shopping hack for Black Friday and Cyber Monday?
SL: Shopping on Amazon has just made my life so much easier, especially during the holiday season. My Prime membership also saved me so much time with unlimited, fast, free shipping. There are tons of products with same-day and one-day, delivery, which saves my life.
E!: Do you have any shopping tips to make the most out of Black Friday shopping?
SL: There will be millions of deals launching every day throughout Amazon's Black Friday Week and Cyber Monday Deals events, which run from November 21 to December 2, 2024. So, it's good to come back often and discover new deals on products that I love.
Plus, you can also check out Amazon's Holiday Shop, which is a one-stop destination for gifting and holiday must-haves.
E!: What else do smart shoppers need to know?
SL: Amazon just launched a new immersive Virtual Holiday Shop, which is perfect if you need inspiration for gift-giving. It’s 3D and creates an experience that feels like being in a physical store. It’s so cool! Plus, with over 300 top gifts and toys, you have to check it out.
The Holiday Shop is amazing. Look at it every single day.
What is Black Friday?
Black Friday is the day following Thanksgiving in the United States, traditionally marking the start of the holiday shopping season. The term "Black Friday" originated in the 1960s and refers to the point in the year when retailers begin to turn a profit, moving from being "in the red" (indicating losses) to "in the black" (indicating profits). Retailers offer significant discounts and promotions, attracting millions of shoppers looking for the best deals.
Are Online Black Friday Deals Better Than In-Store Deals?
Online Black Friday deals can often be just as good, if not better, than in-store deals. Many retailers offer exclusive online discounts and free shipping options. Plus, shopping online allows you to avoid crowds and shop from the comfort of your home. Trust us, we recommend not storming the local Macy’s and instead finding the best deals from us.
How Can I Best Prepare for Black Friday Sales?
To prepare for Black Friday, start by making a shopping list of items you want and compare prices in advance to catch the best deals. Be sure to bookmark your favorite retailers and set up accounts for faster checkout. Sign up for our E! Insider Shop newsletter for exclusive access to deals, and follow us on Instagram for real-time updates on flash sales.
When Do Black Friday Deals Start and End?
While Black Friday 2024 will take place on November 29th, many brands start their sales online on Thanksgiving evening or even days prior, allowing shoppers to take advantage of deals before the official day begins. So far, Coach, Lululemon, and Michael Kors have already marked down tons of items. However, these deals won't last forever—most sales will continue through Cyber Monday, while some may end sooner depending on stock availability. Be sure to shop early to avoid missing out on your favorite items!
What Brands Have the Best Sales on Black Friday?
We have already put together a list of the best deals to shop this Black Friday, featuring all of our favorite brands and products. If you’re looking for a specific brand, we've seen incredible discounts from Dyson, Nordstrom Rack, Kate Spade, Lululemon, JCPenney, Amazon, and many others. Whether you're shopping for stylish activewear, luxury handbags, or classic wardrobe staples, these brands are offering some of the most impressive deals of the season.
When Do Amazon Black Friday Deals Start?
Amazon’s Black Friday Deals begin on November 21, launching Amazon’s Black Friday Week event, which runs through November 29. During this time, shoppers can access incredible deals across over 35 categories, including electronics, home goods, apparel, and beauty. Following Black Friday Week, Amazon’s Cyber Monday event will take place from November 29 to December 2, offering even more discounts on popular items.
With new deals dropping daily, it's the perfect time to snag holiday must-haves and take advantage of some of the best savings of the season. Shop at amazon.com/blackfriday for Black Friday Week and at amazon.com/cybermonday for Cyber Monday deals.
Where Can I Find the Best Holiday Gifts on Amazon?
You can find the best holiday gifts on Amazon by visiting the Holiday Shop, where you can browse curated gift guides designed to help you complete your shopping list. The Holiday Shop features gifts for everyone, including the Top 100+ Gifts, hosting must-haves, and options to shop by theme or price point. Plus, you'll find popular items like most-loved gifts under $10 and stocking stuffers, making it easy to find the perfect present for any budget.
If you want to do more celeb-inspired holiday shopping, you'll love these recommendations from Vanessa Hudgens.
—Originally published Nov. 23, 2024 at 5 a.m. PT