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While many retailers were having huge doorbuster sales on Black Friday, REI famously did not. Instead, they closed all their stores to give their thousands of employees the day off. Now, that doesn’t mean they don’t have any holiday sales. In fact, REI’s Cyber Monday Sale and Cyber Week Sale is the biggest you’ll see all year, with savings of up to 50% on top brands like The North Face, Columbia, Hoka, prAna, Garmin, and more.
You don’t see sales on these items often, so now is the time to shop the cozy outerwear, base layers, fleeces, puffers, and more, that you’ll be needing this season. Plus, there are tons of giftable items to help you shop for everyone on your list.
What are you waiting for? Head over to REI’s Cyber Week Sale and get shopping.
The Best REI Cyber Week Deals
Columbia Panorama Long Jacket - Women's
Made of polyester sherpa fleece, this long Columbia jacket might be the winter staple you've been waiting for. It's warm, cozy, and most importantly, 25% off.
HOKA Bondi 8 Road-Running Shoes - Women's
Ideal for walking, running, and comfort, the Bondi 8 is a great Hoka option. It's soft and light, with plush cushioning and a comfy memory foam collar. This fan raved, "They are so comfortable that they are like not having any shoes on at all! Very light weight yet very sturdy."
REI Co-op Trailmade Fleece Jacket - Women's
Warm and insulating, this fleece jacket is perfect for layering or wearing solo. This fan reported, "It makes you feel super comfy, cozy and soft when out in the world and is not bulky or cumbersome like some fleece jackets can be."
The North Face Mountain Sweatshirt Pullover - Women's
There are only a few of these pullovers left -- and they're 50% off. Stretchy with elastic binding on the hood and a water-repellent finish, snag this warm sweatshirt while you can.
REI Co-op Midweight Base Layer Tights - Women's
If you see me walking in NYC in the winter, I'm usually wearing tights under my pants as a base layer -- like these. Soft, stretchy, and moisture-wicking these base layer tights will keep you warm and dry all season long.
Columbia Boundless Discovery Full-Zip II Jacket - Women's
Plush sherpa fleece and elastic cuffs on this full zip jacket will make sure the wind and cold won't keep you down. Stylish and cozy, get it now while it's 25% off.
The North Face Snow Down Parka - Women's
Harsh weather doesn't stand a chance if you're wearing this down parka. With a waterproof and breathable shell with fully sealed seams, you'll stay cozy and dry no matter what.
KEEN Targhee IV Mid Waterproof Hiking Boots - Women's
Available in wide and half sizes, you're sure to get the perfect fit with these hiking boots. They're waterproof (which is a must for hiking boots) and feature resilient cushioning to keep you comfy step after step.
REI Co-op 650 Down Vest - Women's
Made from recycled materials, this down vest is a cold-weather must-have. Warm, windproof, and water-resistant, it checks all the boxes. Reviewers add that it's also lightweight and great for travel.
prAna Railay Pullover - Women's
Whether you're going on a hike or just walking the dog, this prAna pullover has a relaxed fit and stylish silhouette to keep you looking good. The drawstring allows you to wear it cropped or fitted, and it even comes with UPF 50+ sun protection.
prAna Laurel Creek Sweater - Women's
With a cable knit style and trendy cropped length, this prAna sweater is as chic as it is warm. Pair it with high-waisted corduroy pants or jeans for a cozy fall look.
Columbia Harmony Falls Mid Down Jacket - Women's
Save 25% on this Columbia down jacket while you can. It can take on all the elements with a rain- and stain-resistant finish, plus a plush fleece-lined hood and thermal-reflective technology that captures warmth.
The North Face Wander 2.0 Joggers - Women's
Snag 30% off selected clothing (or 51% on this t-shirt) from The North Face for REI's Cyber Week Sale. This cropped top and joggers have a relaxed fit that's oh-so stylish and on-trend.
Garmin Forerunner 55
I swear by my Garmin Forerunner GPS watch. It tracks my runs, steps, sleep, yoga, and more, and has the perfect amount of functions (without feeling overwhelming). Plus the battery lasts up to 2 weeks in smartwatch mode.
REI Co-op Magma 850 Down Hoodie - Women's
According to REI, this down hoodie is their lightest yet. It's made with recycled nylon and high-quality goose down and can be packed in its own pocket for convenient portability.
Still shopping? Then check out these Black Friday UGG deals.
—Originally published Nov. 30, 2024 at 4 a.m. PT
Does REI have a Black Friday sale?
Technically, no. REI gives all their 15,000 employees off for Thanksgiving and Black Friday so they can spend that time with their families. But REI and REI Co-op offer deals on Cyber Monday, Cyber Week, and throughout the holiday season. You can save on outdoor gear and clothing from top brands like The North Face, Smartwool, Mountain Hardwear, Blundstone, Garmin, Arc’teryx, Smith, Ruffwear, REI Co-op, and more.
What is Black Friday?
Black Friday is the day following Thanksgiving in the United States, traditionally marking the start of the holiday shopping season. The term "Black Friday" originated in the 1960s and refers to the point in the year when retailers begin to turn a profit, moving from being "in the red" (indicating losses) to "in the black" (indicating profits). Retailers offer significant discounts and promotions, attracting millions of shoppers looking for the best deals.
Are online Black Friday deals better than in-store deals?
Online Black Friday deals can often be just as good, if not better, than in-store deals. Many retailers offer exclusive online discounts and free shipping options. Plus, shopping online allows you to avoid crowds and shop from the comfort of your home. Trust us, we recommend not storming the local Macy’s and instead finding the best deals from us.
How can I best prepare for Black Friday sales?
To prepare for Black Friday, start by making a shopping list of items you want and compare prices in advance to catch the best deals. Be sure to bookmark your favorite retailers and set up accounts for faster checkout. Sign up for our E! Insider Shop newsletter for exclusive access to deals, and follow us on Instagram for real-time updates on flash sales.
When do Black Friday deals start and end?
While Black Friday 2024 will take place on November 29th, many brands start their sales online on Thanksgiving evening or even days prior, allowing shoppers to take advantage of deals before the official day begins. So far, Coach, Lululemon, and Michael Kors have already marked down tons of items. However, these deals won't last forever—most sales will continue through Cyber Monday, while some may end sooner depending on stock availability. Be sure to shop early to avoid missing out on your favorite items!
What brands have the best sales on Black Friday?
We have already put together a list of the best deals to shop this Black Friday, featuring all of our favorite brands and products. If you’re looking for a specific brand, we've seen incredible discounts from Dyson, Nordstrom Rack, Kate Spade, Lululemon, and many others. Whether you're shopping for stylish activewear, luxury handbags, or classic wardrobe staples, these brands are offering some of the most impressive deals of the season.