E! Illustration/Getty ImagesOctober Prime Day 2025 might just be the internet’s best-kept secret, but not for much longer! This fall shopping event is quickly becoming one of the best times of year to score amazing deals, especially if you're starting to think about holiday gifts for friends, family, or even yourself.
Whether you're a super early planner or just trying to avoid the last-minute rush, this is the perfect chance to save big without the stress.
The timing couldn’t be better. You don’t have to deal with the chaos of Black Friday or the pressure of Cyber Monday, and there's no need to worry about waking up early or racing to a store. Everything is online, so you can shop comfortably from your couch with a coffee in hand.
Even better, the October Prime Big Deal Days event features some of the biggest discounts you’ll see all year, sometimes even better than what you'll find in November. So if there’s something on your list, now’s the time to grab it and maybe even check off your holiday shopping a little early.
We've selected some of our favorite holiday gift ideas below. Many of them are on sale even ahead of October Prime Day!
T3 SinglePass Curl X Extra-Long Barrel Curling Iron
Your sister/daughter/bestie wants a new curling iron. Gift her this celeb-loved T3 design. "You’ve gotta have a curling iron. I just wrap my hair around it. I always leave the ends out," Kyle Richards said.
Sony WH-1000XM4 Wireless Premium Noise Canceling Overhead Headphones
We found another whopping 35% off headphone deal on these Sony headphones ahead of October Prime. I personally own this pair and can speak to their superior noise-canceling abilities. They feature an up to 30-hour battery life and also offer quick charging with a 10 minute charge for 5 hours of playback. Choose from three colors, all are on sale now.
Amazon Fire TV Stick 4K Streaming Device
The Fire TV Stick is an affordable option if you want to enjoy fast streaming in 4K. It's easy to set up and stays hidden behind your TV. You can stream Netflix, Prime Video, Disney+, Peacock, and more, plus there are millions of songs you can listen to. This is also great for live TV and includes a free 6-month subscription for MGM+.
PAVOI 14K Tennis Bracelets
“Look how pretty these bracelets are. They are so real-looking and they feel really good. So beautiful. I absolutely love these. I cannot take how pretty these are," said Kyle Richards. They come in two colors and three sizes. Although they're not on sale today, they might be discounted during October Prime.
Coach Tabby Shoulder Bag 20
The Coach Tabby is on sale at Amazon right now and may be even further discounted for October Prime Day. You'd be smart to get your hands on one ASAP. Everyone will be so impressed with their luxe gift! Price varies by color.
Yankee Candle Large Jar
You can snag deep discounts on the iconic Yankee Candles, which have a 150-hour burn time and come in every scent imaginable, including must-have holiday fragrances.
'Bordergrams'
Love The New York Times Connections? Meet your new favorite challenge. This must-have book turns wordplay into an undercover mission, where you’ll hunt down common threads across a grid of cleverly connected words.
Brooks Women’s Ghost 16 Neutral Running Shoe
Snagging a pair of ultra-cushioned Brooks sneakers for less than $100 is an amazing deal. A bestseller, hurry and get yourself a pair before they sell out.
Phomemo Label Maker Machine
Organization queens, this one’s for you: a label maker that needs zero ink and syncs with your phone! Customize texts, numbers, symbols, and more—your home won’t know what hit it.
The Complete 'The Summer I Turned Pretty' Trilogy by Jenny Han
They've binged the TV series, now they can spend their days reading all of the TSITP books in order.
Reviewers Swear By These Amazon Kitchen Gadgets on Sale Ahead of October Prime Day and You Can Save Up to 64% Right Now!