I’m a Shopping Editor, Here’s What I’m Buying From October Prime Day 2025: Tested & Approved

This is the skincare brand everyone is talking about. Celebs swear you wake up with glass skin if you wear this mask before bed.

Lala Kent is a fan. She shared that after using these under eye masks, she "looks like I just had a fresh, little lift."

"This stuff is really great. It's just a really good cleansing treatment. It will help you at the end of the day to take off all your makeup and just really cleanse your face," JoJo Fletcher raved.

Redness? Never heard of her. This EltaMD green-tinted sunscreen uses color-correcting tech and zinc oxide to smooth, protect, and perfect your skin in one step.

A spritz of the Color Wow Dream Coat spray is all I needed to keep my curls tamed in the humid Texas summer. Even Rita Ora threw a compliment or two my way during our interview (yes, really).

These anti-aging ceramide capsules act as a serum and give you the glow you're looking for. Plus, they're never on sale, so I'm definitely stocking up on these.

If there’s one product I’ve tested lately that completely changed my skin, it’s the Dr. Dennis Gross Alpha Beta Universal Daily Peel. My texture went from rough and uneven to buttery-smooth in just a few uses. Just a heads-up: Since it’s a peel, ease into it slowly and let your skin adjust before using it daily.

I love the Laneige Lip Sleeping Mask, but I prefer the Laneige Lip Glowy Balm when I'm on the go because it's a much cleaner application. I always have this in my bag.

"My go-to collagen routine is adding Vital Proteins Collagen Peptides in my morning cup of coffee or smoothie," Jennifer Aniston told E! News. "So easy to use."

Madison LeCroy shared, "I use this every single night. This is stuff is amazing. The price is insane. I have invested a lot of money into skincare and this really does work. I have dry skin and this has really changed that for me."

If you're ready to treat yourself to a premium haircare set, look no further than the E! approved Shark FlexStyle air styling & drying system. You can switch up the attachments and unleash the power to curl, volumize, smooth, and dry with ease. Trust us when we say it's 100% worth the splurge.

For those craving peace and quiet, these noise-canceling headphones are a game-changer—I swear by them when I need to tune out distractions. Plus, they have exceptional sound quality and come in an elegant Twilight Blue that anyone will love.

This restoring under-eye stick is made with 3% caffeine to tackle under-eye dark circles and 0.25% retinol to minimize visible fine lines.

Create a flawless, radiant finish with this illuminating foundation that builds coverage and blends smoothly for a natural glow.

A cute cardigan is everyone's seasonal obsession, so it always makes for a great gift. I’d throw this cropped number over a baby tee and low-rise denim any day.

With rich notes of vanilla mousse, salted caramel, and whipped Cream, it's no wonder this body mist went viral. Grab one (or two) for all your loved ones.

These classic Samba sneakers come in a gorgeous fall colorway that'll match any outfit. The best part? It's $30 off right now.

Another Prime Day deal we're loving? These over-ear headphones offer premium sound quality, active noise cancellation, and a chic, neutral-toned design inspired by Kim Kardashian's signature palette.

If you've been thinking about taking cute Y2K pics with your friends on a night out, now's your chance to snag this digital camera on sale.

No cozy holiday season is complete without a fluffy blanket. This highly-rated throw comes in a variety of colors and is currently on sale.

This candle blends pumpkin, spicy chai, and warm milk for a cozy, chai-forward fall scent. The jar is gorgeous and gift-ready, even if the sweetness isn’t overpowering.

It's time to swap out those dull knives for a brand new *aesthetically-pleasing* set that's 60% off right now (yes, really).

Keep an eye on your pup from anywhere with this rotating dog camera that lets you toss treats, talk, and track every move in full HD.

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