E! Illustration/Getty ImagesNow’s your chance to establish a beauty routine that will keep you bronzed and glowing from now through May 2026. We’re not going to let the “winter uglies” (as social media calls them) catch us this season. We’re showing up prepared with effortlessly sun-kissed skin.
No, we’re not laying in tanning beds. We’re using the sunless tanners we stocked up on the last day of October Prime Day 2025 (which happens to be um... right now!). The deals start at just $7, which means if our budget is $25, we can go nuts and get enough self-tan to keep us looking tan and happy until winter ends.
Shop must-see October Prime Day self-tan deals from Bondi Sands, Isle of Paradise, St. Tropez, Coco & Eve, and so much more.
If you’re someone who isn’t happy unless they’re tan, you need to shop these exclusive Prime Day deals before the sale ends tonight at midnight. Hurry! There are only a few hours left to go.
b.tan Ultra Long Lasting Self Tanner Mousse
Say goodbye to weekly tanning—this stuff gives you a glow that lasts up to 11 days! Just smooth it on with a mitt, wait an hour (or longer for a deeper tan), and enjoy your bronzed, vegan-friendly glow.
b.tan Ultra Dark Self Tanner Mousse
This self-tanner delivers deep, dark results in as little as one hour, with no strong smell and no gimmicks. It's easy to apply, lasts for days, and is vegan, cruelty-free, and free from parabens.
Coco & Eve Self Tanner Mousse Kit
This tanning kit is 30% off today! Get a natural, streak-free tan with this lightweight, fast-drying mousse packed with skin-loving botanicals. It smells like tropical mango and guava, hydrates your skin, and (according to the brand) fades signs of aging.
Bondi Sands Self Tanning Foam
Take 30% off this cult-favorite lightweight tanner that’s simple to apply and gives a flawless finish, every time. Simply smooth on the weightless self tanning foam for an even, streak-free, bronzed tan.
Isle of Paradise Self Tanning Drops
We love how easy it is to mix these tanning drops into your favorite moisturizer for a subtle glow. They're infused with Vitamin C and color-correcting actives, plus they may help brighten dull skin, even out your skintone and reduce redness and dark spots.
St.Tropez Self Tan Classic Bronzer Mousse Foam
According to the brand, this is its most natural-looking tan. This tanning mousse is easy-to-apply, streak-free and adapts to your skin tone for up to 10 days wear with no self tan smell. It's best for first time tanners.
Jergens Natural Glow Hydra Gel Moisturizer
The O.G. self-tan brand you know and love, now for just $11! This Hyaluronic acid tanning lotion provides quenching lightweight hydration while gradually creating sun-kissed color for a soft, natural glow.
TAN-LUXE The Gradual Lotion
Tan-Luxe The Gradual is a hydrating, oil-lotion hybrid self-tanner that smooths and conditions skin while delivering a radiant, natural-looking glow without streaks.
TAN-LUXE The Water
Simply mist this tanning water onto skin for a hydrated, healthy glow. The crystal-clear formulation dispensed via an ultra-fine mist, meaning no mess when applying, and zero transfer onto clothing or sheets.
What is October Prime Day?
October Prime Day, officially known as Prime Big Deal Days, is a second Prime Day Sale that typically occurs in October. This exclusive event for Amazon Prime Membership holders offers major discounts and Amazon deals just in time for the holiday season. Shoppers can expect lightning deal prices and the best Amazon discount possible before the holidays across categories like tech, fashion, beauty, home essentials, and holiday gifts. With a wide range of discounts on popular items and unique finds, it’s the perfect opportunity to score Black Friday-level savings before the holiday rush, making it one of the best times to shop for must-have items.
How much is a Prime membership?
An Amazon Prime membership costs $14.99 per month or $139 per year. Amazon Prime subscribers can enjoy a 30-day free trial to experience the membership's extensive benefits, which include free shipping, fast shipping, grocery delivery, ad-free music, and streaming services. Join now to take advantage of Prime exclusive discounts, Amazon deals, and more.
Join Amazon Prime
Amazon Prime costs $14.99 per month (or $139 per year). New members can start with a 30-day free trial! Join now and start shopping early Prime Day deals right away.