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Jenna Bush Hager and Savannah Guthrie Share Their Sweet Halloween Tradition 

For Savannah Guthrie and Jenna Bush Hager, Halloween has always been a family affair. The Today cohosts shared their sweet tradition in an interview with E! News.

By Corinne Heller, Annie Emans Oct 31, 2025 6:25 PM
| Updated 11 days ago
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Watch: Jenna Bush Hager and Savannah Guthrie Share Their Sweet Halloween Tradition

Halloween has hardly been scary for Savannah Guthrie and Jenna Bush Hager.

After all, the Today show co-anchors—who dressed up as Anna Wintour and The Devil Wears Prada's Miranda Priestley for the Oct. 31 episode—often spend the holiday together with their kids. (Savannah is mom to Vale, 11, and Charley, 8, with husband Mike Feldman. And Jenna shares Mila, 12, Poppy, 10, and Hal, 7, with husband Henry Hager.)

"We’re gonna go trick-or-treating with the kids," Savannah exclusively told E! News on set. "You know, the [usual]."

As next door neighbors for nearly a decade, Savannah noted, "Our babies were infants and we would go around every year."

But this year, they are going their separate ways.

"We're sad," Jenna said as Savannah gave her a tight squeeze. "But I will trick-or-treat and have fun with the kids."

Her second Halloween costume will certainly help her power walk from house to house.

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Savannah Guthrie, Al Roker and More Daytime TV Hosts Drop Jaws With Epic Halloween Costumes

"I'm a mall walker," she revealed, teasing her kids' alien and queen bee costumes. "I have a sequined jumpsuit and some bags, a fanny pack."

Savannah, on the other hand, will be more on trend. Literally.

"I'm 67. And my husband's 67," she said. "So I'll be 6, he'll be 7."

John Nacion/Getty Images

As for the rest of the Today family? They had standout looks, too. Co-anchor Craig Melvin dressed up as late rocker Prince, while Carson Daly and Al Roker teamed up to channel Sylvester Stallone's iconic Rocky movie character with Rocky Balboa and the boxing champion's nemesis Clubber Lang costumes.

Meanwhile, Sheinelle Jones dressed up as Beyoncé, sporting a Cowboy Carter-inspired silver look. During the episode, she performed a dance routine she put together with her kids.

"I made it up in my living room," the mom of Kayin, 16, and twins Clara and Uche, 13—told E!, admitting her kids hadn't seen her final look yet. “I wonder if I can pick them up from school in this."

Now, fall crazy in love with more stars' Halloween costumes by reading on…

Paris Hilton

As Tinker Bell, the "Stars Are Blind" singer brought some magic  to Vas MorganMichael Braun and Raising Cane’s founder Todd Graves' Halloween bash. 

Mindy Kaling

The TV star did her best impression of Timothée Chalamet cheering on the New York Knicks.

Kourtney Kardashian & Travis Barker

The Poosh founder and Blink-182 drummer wanted to live like Jack and Sally.

Kris Jenner

The Kardashians star donned a sexy ringmaster look for the big day.

Justin Trudeau & Hadrien Trudeau

The former Canadian Prime Minister and his son had a fintastic partner costume. 

Sherri Shepherd

The Sherri host channeled her inner Morticia Addams in this Wednesday-inspired look.

Sheinelle Jones

It's been umpteen Halloweens on The Today Show and Sheinelle has done it again in a Beyoncé-inspired look.

Craig Melvin

Nothing compared 2 the Today co-anchor's homage to Prince

Lindsay Lohan, Bader Shammas, Luai

The Mean Girls star and her family are ready to save Gotham City with the trio dressing up as Batman.

Gigi Hadid

The model and her daughter Khai—who she shares with ex Zayn Malik—were a monster-fighting duo dressed as characters from Disney's Zombies 4: Dawn of the Vampires

Mariah Carey, Morocco & Monroe

The family celebrated Halloween in Japan. 

Kelly Clarkson

The Kelly Clarkson Show host underwent a film-noir makeover.

Today Show

The entire Today crew embraced the spooky spirit. 

Savannah Guthrie & Jenna Bush Hager

Being Miranda Priestly and her real-life counterpart Anna Wintour at the same time? Groundbreaking.

Kelly Ripa & Mark Consuelos

The Live hosts kicked off their Halloween episode with Hamilton-inspired looks.

Al Roker & Carson Daly

The Today Show hosts costumes Rocky III costumes were a total knockout. 

Demi Lovato

She's been freed. The "Heart Attack" singer paid homage to her internet meme alter ego, Poot Lovato, for her Halloween costume. As she wrote on Instagram, "been so locked in this era thought i’d let pootvato out."

Leah Kateb

Bow down to the Love Island USA season six finalist's ravishing red ensemble inspired by Princess Jasmine in Aladdin.

Trisha Paytas 

Refreshing! The podcaster joined husband Moses Hacmon and influencer Oscar Gracey for a group costume as the Saja Boys from KPop Demon Hunters.

Kourtney Kardashian

The Kardashians star let fans in on her Bride of Frankenstein look.

Tana Mongeau

The LA-based influencer swapped coasts for the night, curling her blonde locks to channel Sex and the City icon Carrie Bradshaw.

James Charles

Complete with smudged red lipstick and costume jewelry, the YouTuber looked terrifying as Gladys from the recent horror hit Weapons

Andy Cohen & Bette Midler

Iconic as ever, Bette recreated her self-titled 1973 album cover while on the red carpet for her New York Restoration Project Annual Hulaween fundraiser. Andy was also in attendance, donning Andy Warhol's signature black turtleneck and silver locks.

Val Chmerkovskiy & Jenna Johnson

The Dancing With the Stars pros brought their son Rome to trick or treat at the Disney+ Halloween Fest, hosted at The Walt Disney Studios in Burbank, Calif.

Sophia Umansky and Alexia Umansky

RHOBH star Kyle Richards' daughters enjoy Tequila Don Julio signature cocktails at their private Halloween party in Los Angeles.

Ben Platt & Noah Galvin

The couple went all out for Bette Midler’s New York Restoration Project Annual Hulaween fundraiser. Ben dressed as Hugh Hefner while Noah transformed himself into a stunning Playboy Bunny.

Chloe Bailey

“IMA WHOLE LOTTA WOMAN,” the singer-songwriter captioned her all-gold ensemble, emulating Foxy Cleopatra from Austin Powers.

Paris Hilton

Paris paid tribute to a fellow 2000s icon, recreating Britney Spears' latex red body suit from the "Oops!... I Did It Again" music video. 

Natalia Bryant

The model flashes a big smile at Universal Studios Hollywood’s Halloween Horror Nights on Oct. 25.

Kim Kardashian, North West & Kris Jenner

The trio proved their internet knowledge, with Kim dressing up as TikTok star Jay Guapo and North dressing as Jay's younger brother, known as Pink Cardigan. Kris also joined in on the fun, dressing as Jay's mom, Chrissy G

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