Amazon Black Friday Kicks off With Gap Sweaters, NAADAM Cashmere & More Must-See Fashion Deals

Amazon's Black Friday 2025 sale is packed with must-have fashion deals. Shop Michael Kors, GAP, NAADAM, Levi's, Sweaty Betty, Hanes, Columbia, and more.

By Lily Rose, jacqueline weiss Nov 20, 2025 3:00 PMTags
Amazon Fashion BF Main.jpgE! Illustration/NAADAM via Amazon

Amazon's Black Friday 2025 sale is officially on now and it's full of incredibly chic fashion finds, including must-see deals on sweaters, denim, cashmere, winter coats, and so much more.

The deals have dropped a full week early, which means you now have an extra week to shop these amazing fashion deals and find something stylish to wear on Thanksgiving or even gift to a family or friend.

We found Black Friday deals on classic GAP sweaters, 100% cashmere styles from NAADAM, denim from Levi's, trending Amazon pieces, and so much more.

No matter what you're looking for, Amazon's early Black Friday fashion deals make refreshing your wardrobe more affordable than ever. And if you're looking for the best deals in beauty, we already found those too.

Don't forget that these offers are only available for a limited-time. Start shopping now before the best deals sell out (trust us).

GAP Women's Boatneck Sweater

Classic and cozy, there's a reason these GAP boatneck sweaters will never go out of style. Choose from four colors.

GAP Women's Forevercozy Ribbed Sweater

This ribbed sweater keeps things interesting with long raglan sleeves and a ribbed crewneck. At 44% off, you'll want to grab two!

Levi's Women's Soft Sherpa Lined Diamond Quilted Long Parka Jacket

Looking for a new jacket to keep warm this winter? We just found your new favorite option! This sherpa-lined parka from Levi's features an interior drawstring for an adjustable fit, and the quilted fabric layer provides added warmth for blocking out cold temps.

Michael Kors Women's Tie Neck Mini Dress

This bold leopard print dress will turn heads in the office or at your next winter party. It features long flowing neck ties and billowy sleeves, balanced with a tiered hem and mini length.

Levi's Womens Patchwork Quilted Teddy Coat

Stay ultra-cozy in this ultra-cozy teddy coat. It has two lower pockets for functionality, plus a hidden front zipper with snap button overlay for maximum warmth.

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NAADAM Womens The Original Cashmere Crewneck Sweater

Now's your chance to save on this E!-loved brand! This luxe crewneck is made from 100% sustainably-sourced cashmere. At under $100, it's a relatively small price to pay for a sweater you'll love for years to come.

NAADAM Womens Signature Cashmere Paperbag Wide Leg Pants

Yes, you can even save on cashmere pants too! These have a relaxed, slightly loose fit and are made from NAADAM's signature 100% cashmere weight. They feature a high rise, pull-on waistband, side pockets and a full-length inseam.

Sweaty Betty Women's After Class Crop Sweatshirt

As the name would suggest, this is the perfect sweatshirt to throw on after a workout class. It's cropped with a boxy fit, and has cozy thumbholes.

Ekouaer Pajamas For Women Set

Drift off to sleep in this silky smooth pajama set. The pants have an elastic waistband for comfort, while the button-down top has delicate contrast stitching that looks oh-so luxe.

ANRABESS Womens Oversized Sweatshirt Long Sleeve Henley Pullover Top

Available in a rainbow of 19 colors, this henley pullover top is about to become your new go-to this winter. It features ribbed cuffs and a ribbed interior collar design, which can be worn open or closed.

Levi's Womens 501 Curve Jeans

Designed specifically to celebrate curvy bodies, these jeans are made with more room in the seat and thigh. They have a tailored hip-to-waist ration to reduce a waist gap, and offer a touch of stretch.

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GAP Womens Favorite Crewneck Tee T-Shirt

If some of your classic crewneck tees have seen better days, this is the sale to give your drawer a refresh! This fitted tee can be worn alone or layered, and has a flattering straight fit.

Tapata Women's Track Pants

Whether you're running errands or actually running, these side-stripe pants feel so sporty chic. They have a loose cut straight leg and an adjustable soft waistband for a comfy fit that lets you move freely.

Hanes Womens Originals 2 Piece Lounge Set

This tagless set from Hanes is so comfy for lounging at home. Made from a luxe viscose fabric with cotton and spandex, it comes with a matching boxy tee and sleep shorts. Choose from eight colors.

GAP Womens 90's Low Rise Loose Jeans

For weekend outings and casual occasions, these low-rise loose jeans are the way to go. You won't find a deal this good this early at Gap!

Columbia Women's Full Zip

For outdoor winter activities, you need a jacket that provides extreme warmth. It is made with patented heat reflective lining to retain heat. It has down-style insulation that allows for flexibility while you move, and is water-resistant.

When Do Black Friday Deals Start and End?

Black Friday 2025 officially falls on November 28, but Amazon traditionally launches its early Black Friday deals well before the holiday—sometimes weeks ahead. Many of the best Amazon Black Friday beauty and shopping deals will roll out in waves, beginning in early November, intensifying over Thanksgiving week, and continuing through Cyber Monday. Inventory sells out fast, so shopping early is the best way to secure top discounts before they disappear.

What Brands Have the Best Sales on Black Friday?

Amazon Black Friday 2025 is expected to feature major discounts across top beauty, fashion, and lifestyle brands. Some of the biggest markdowns typically come from brands like Dyson, Olaplex, Charlotte Tilbury, Lululemon, Kate Spade, Peter Thomas Roth, Anastasia Beverly Hills, Coach, Michael Kors, and more. Whether you’re hunting for luxury skincare, trending makeup, premium haircare, or high-quality fashion and accessories, these brands consistently deliver some of the most impressive Amazon Black Friday deals of the year.

How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.

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