Courtesy of Makeup by MarioBeauty lovers, listen up! Right now, you can save on mascara, blush, concealer and more essentials during Makeup by Mario's Black Friday sale, where you'll score 25% off site-wide.
You can find everything you need to create a show-stopping look for less during Black Friday, including all of Mario's makeup must-haves. Think cult-favorite products, like the Master Mattes eyeshadow palette, their unique 3-in-1 bronzing skin enhancer, and the brand's new SurrealSkin foundation that delivers undetectable coverage.
If you've always wanted to achieve professional-level glam at home, Makeup by Mario is the place to shop. After all, it was founded by master makeup artist to the stars Mario Dedivanovic, who has painted many a celebrity face, most notably, Kim Kardashian.
There's no time like the present to restock on your faves or try out new products from your wishlist. Treat yourself to pro-level makeup with 25% off at Makeup by Mario's site-wide Black Friday sale.
Makeup by Mario Master Mascara
Get naturally fuller, longer, and lifted lashes with this clump-resistant and smudge-proof volumizing mascara, which comes in black or brown.
Makeup by Mario Master Mattes Eyeshadow Palette: The Neutrals
There's no end to the looks you can create with this eyeshadow palette, which features 12 buttery soft matte shades in universally flattering neutral tones.
Makeup by Mario SoftSculpt Transforming Skin Enhancer
This 3-in-1 cream bronzer with a dewy finish warms, sculpts, and evens out skin tone. The unique balmy formula can be applied on bare skin, over makeup, and even atop powders.
Makeup by Mario SurrealSkin Natural Finish Foundation
A new release, this lightweight foundation is neither shiny nor matte, giving you the natural finish you want. It also blurs and smooths skin, delivering shine control and the right amount of hydration.
Makeup by Mario F4 Dual-Ended Foundation and Face Brush
Effortlessly apply base makeup with this dual-ended face brush, which has a larger domed side for blending and a smaller precise side for more controlled application and easy layering.
Makeup by Mario Soft Pop Plumping Blush Veil
Sheer yet buildable, this weightless cream blush balm has a barely there feel and a luminous finish. It's formulated with hyaluronic acid for plump, hydrated skin.
Makeup by Mario SoftSculpt Shaping Stick
Chisel your cheekbones and jawline with this creamy and blendable contour stick. It has a built-in angled buffing brush for quick application.
Makeup by Mario SurrealSkin Awakening Concealer
Brighten under eyes and blur imperfections with this medium coverage and buildable concealer, made with de-puffing caffeine. Its self-setting formula makes for long-lasting wear.
Makeup by Mario Ultra Suede Lipstick
This matte lipstick has a blurring, suede-like finish. The formula contains duo seed oils, which provide a non-drying, comfortable feel.
What Is Black Friday?
Black Friday is the huge annual shopping event that takes place the day after Thanksgiving in the United States, and it’s considered the official kickoff to the holiday shopping season. The term dates back to the 1960s, referring to the point when retailers move from operating “in the red” to “in the black” thanks to massive sales. Today, Black Friday is known for its deep discounts, limited-time offers, and doorbuster deals—especially on Amazon, where Black Friday 2025 is expected to feature some of the biggest markdowns of the entire year on beauty, tech, fashion, and home.
When Do Black Friday Deals Start and End?
Black Friday 2025 officially falls on November 28, but Amazon traditionally launches its early Black Friday deals well before the holiday—sometimes weeks ahead. Many of the best Amazon Black Friday beauty and shopping deals will roll out in waves, beginning in early November, intensifying over Thanksgiving week, and continuing through Cyber Monday. Inventory sells out fast, so shopping early is the best way to secure top discounts before they disappear.
What Brands Have the Best Sales on Black Friday?
Amazon Black Friday 2025 is expected to feature major discounts across top beauty, fashion, and lifestyle brands. Some of the biggest markdowns typically come from brands like Dyson, Olaplex, Charlotte Tilbury, Lululemon, Kate Spade, Peter Thomas Roth, Anastasia Beverly Hills, Coach, Michael Kors, and more. Whether you’re hunting for luxury skincare, trending makeup, premium haircare, or high-quality fashion and accessories, these brands consistently deliver some of the most impressive Amazon Black Friday deals of the year.
Nordstrom’s Black Friday beauty deals arrived early: Score luxury finds under $100.