Taylor Swift Shares How She Spent Her Eras Tour Money

Taylor Swift shared on The Stephen Colbert Show Dec. 10 that she used her Eras Tour profits on her biggest purchase yet: her music masters.

By Megan Rubenstein Dec 12, 2025 2:12 AM
| Updated Dec 12, 2025 10:13 PM
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Watch: Taylor Swift Has 4-Word Message for Critics Who Want Her to “Go Away”

Karma is a relaxing thought for Taylor Swift.

Because in return for all that she put into her massive, sold-out Eras Tour, she got her biggest wish: owning her masters after years of trying to get the original works in her possession.

"That's how I spent that Eras Tour money," Taylor said on The Stephen Colbert Show Dec. 10. "My fans are why I was able to get my music back."

Taylor—who sold over $2 billion in tickets for the Eras Tour, per The New York Times—shared the good news in May that she was finally able buy her masters from Shamrock Capital, the company that purchased her masters in 2020 from Scooter Braun’s Ithaca Holdings, which reportedly paid $300 million for her first six albums. The Grammy winner said in a letter on her website at the time that it was beyond her "greatest dream come true.”

"All I’ve ever wanted was the opportunity to work hard enough to one day purchase my masters outright with no strings attached, no partnership, with full autonomy," Taylor wrote. "I will be forever grateful to everyone at Shamrock Capital for being the first people to ever offer this to me." 

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And achieving her wildest dreams wasn't Taylor's only good karma in 2025. Not only did the Eras Tour allow her to buy her masters, but it also led her to another monumental moment: getting engaged to Travis Kelce in August, two years after their love story began when he publicly announced his disappointment in not meeting her on her Kansas City tour stop in 2023.

“Getting engaged to the love of my life, getting all my music back,” she continued telling host Stephen Colbert, “those were two things that just never could have happened. It wasn't like, 'Oh, it's just a matter of time.' Both those things could have just never arrived in my life. And I’m so grateful for both of those things happening."

Besides, the Eras Tour wasn't just life-changing for Taylor—it was huge for her crew (who got $197 million in bonus checks) and for her fans, too. From the friendship bracelets to the "post-concert amnesia" or "joy blackouts" Taylor mentioned hearing of, the tour made an impact that even she didn't expect.

"We were seeing all this insane demand for the tour, but I just kind of chocked it up to like, I've put out like five albums, I haven't gotten to tour any of them, there's just built up demand," Taylor explained. "I didn't realize it was going to be this until you started hearing about people's experiences at the show."

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Providing that type of concert experience was intentional for Taylor as she embarked on her sixth solo tour.

"My whole life I've been trying to study, how do you not just entertain people but really transport them out of their problems, their life, their stresses?" she shared. "How do you really create a sense of escape?"

Yet, Taylor noted that creating that space was really only possible because of the fans themselves.

"It was ultimately because of the fans connecting with what we created that made the tour what it is," she added. "So, thank you guys so much."

For more of Taylor's insights from The End of an Era, read on…if you’re ready for it.

Taylor Met With Southport Attack Survivors, Families of the Victims

In the first episode of The End of an Era, Taylor Swift addressed the cancellation of her Aug. 2024 concerts in Vienna, Austria, after they were targeted in a terror plot. (Two men were arrested in connection to the planned attack.)

"We've had a series of very violet, scary things happen to the tour," Taylor said. "We dodged, like, a massacre situation. And so, I've just been kind of all over the place."

The incident came just days after three children were killed in a Taylor Swift-themed dance class in Southport, England.

An emotional Taylor shared through tears, "I have a hard time explaining it."

Following the tragedy, Taylor privately met with survivors and families of the victims of the Southport attack backstage at her Wembley shows.

The docuseries captured Taylor and mom Andrea Swift in tears after one meeting, with Andrea telling her daughter, "I know you helped them. I know it doesn't seem like it but I know you helped them."

Taylor Told Ed Sheeran She Felt "Very Hunted"

Before taking the stage at Wembley Stadium after the recent tragedies, Taylor struggled with her nerves.

"I just need to do this show," she told pal Ed Sheeran backstage, "remember the joy of it."

Taylor went on to explain that after she wraps up her Wembley concerts she'll have two months off.

"I'm just gonna go somewhere no one can find me," she shared after Ed inquired about her plans. "I just don't want to be tracked like an animal. I just have felt very hunted lately."

Taylor Gave "Bonus Day" Checks to Her Tour Family

The End of an Era officially confirmed that "as each leg of the tour" concluded, Taylor gave bonuses to every crew member, dancer and musician.

"Bonus day is so important," Taylor noted, "because setting a precedent with The Eras Tour is really important to me."

"If the tour grosses more, they get more of a bonus," she continued. "And these people just work so hard and they are the best at what they do. So, every single person on the crew, I've handwritten them a note. It took me a couple weeks, but it's fun to write the notes."

And Taylor was on hand to deliver those notes, which brought her team to tears.

Travis Kelce Was "Scouring the Internet" During Eras Tour Shows

When Travis Kelce wasn't in the audience or onstage with Taylor, the NFL player was, like many fans, trying to find details about The Eras Tour shows online.

"I want to be there!" Travis told Taylor during a sweet phone call before her Wembley shows. "I'm gonna be scouring the internet."

Emma Stone Played a Role in The Eras Tour

While putting The Eras Tour together, Taylor turned to a longtime pal for guidance.

"With choreography, I asked one of my friends, Emma Stone, who's done a lot of work in dance in her films, 'Who have you worked with that you would recommend for this?'" Taylor recalled. "And she's like, 'There's only one person that needs to be on your list and it's Mandy Moore.'"

Choreographer Mandy Moore, not to be confused with actress Mandy Moore, worked with Emma on 2016's La La Land.

How Taylor Kept Eras Tour Surprises Under Wraps

To avoid any surprise songs or performances, like "Florida!!!" with Florence Welch, getting leaked, Taylor and her band would turn down the volume on the PA system during rehearsals and practice "quietly" so that fans waiting outside stadiums couldn't hear.

"It is so much extra work to keep things a surprise," Taylor said in "Magic of the Eras," the second episode of the docuseries. "Let me tell ya, I need a nap just thinking about it. But it's so worth it when we can actually pull it off."

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