Celebrity Shopping

Why Kim Kardashian’s SKIMS Nipple Bra Is a Genius Idea

Like Kimmy said, “Some days are hard, but these nipples are harder.”

October 31, 2023

12 Things From Goop's $100K+ Holiday Gift Guide We'd Actually Buy

While a $15,000 gold vibrator may not be at the top of our holiday wish list, goop's annual gift guide still has some equally delightful picks at much more affordable prices for everyone on your list.

October 30, 2023

Update!

Bravocon 2023: How to Shop Bravo Merch, Bravoleb Faves & More

Here's what you need to know about shopping all things BravoCon 2023 ahead of the Las Vegas event.

October 30, 2023

Shop Like RHOC's Emily Simpson With Date Night Beauty Faves From $14

Watch Real Housewives of Orange County cast member Emily Simpson get ready for date night — and shop like her, too.

October 30, 2023

Kim Kardashian’s SKIMS Launches First Ever Menswear Collection

From underwear and T-shirts to tank tops and socks, here’s where to shop Kim Kardashian’s new underwear line for men.

October 29, 2023

The Best TikTok-Famous Fragrances on PerfumeTok That are Actually Worth the Money

From classics to newbies, TikTok’s hottest scents will make you smell as good as you feel.

October 27, 2023

Restock Alert: Good American's Size-Inclusive Diamond Life Collection Is Back!

Keep up with Khloe Kardashian's iconic style this fall and winter by shopping these stunning statement pieces from Good American before they sell out... again.

October 24, 2023

Restock Alert: Good American's Size-Inclusive Diamond Life Collection Is Back!

Keep up with Khloe Kardashian's iconic style this fall and winter by shopping these stunning statement pieces from Good American before they sell out... again.

October 24, 2023

Jennifer Lopez's Intimissimi Lingerie Collection Will Have Jaws on the Floor

From luxurious nightgowns and robes to alluring rhinestone harnesses and underwear, the limited-edition "This is Me...Now" capsule collection will have you in amor, amor, amor.

October 24, 2023

Shay Mitchell Launches New BÉIS Plaid Collection Just in Time for the Holidays

The wait is over, shop your favorite BÉIS products in a limited-edition elevated plaid that’s perfect for the holiday season.

October 23, 2023

The WEAR by Erin Andrews x BaubleBar NFL Jewelry Collab Is Everything We’ve Ever Dreamed Of

From hoop earrings to stackable bracelets, now you can sport your favorite NFL team in a cute and sparkly way.

October 22, 2023

Kim Kardashian’s SKIMS Drops New Shapewear Collection That Looks Just Like Clothes

The wear-everywhere shapewear you can use over or under your clothes is everything you need in life.

October 20, 2023

Update!

Miley Cyrus Loves Dolce Glow Self-Tanners So Much, She Invested in Them: Shop Her Faves Now

The Dolce Glow founder talked to E! about partnering with Miley Cyrus, the benefits of sunless tanning, and Miley's favorite Dolce Glow products.

October 17, 2023

Exclusive

Kris Jenner Shopped Babylist for Kourtney Kardashian's Baby Registry: See Her Picks!

From an ergonomic Babybjörn to the Stork Vitals+ Smart Home Baby Monitoring System, these products from Babylist are what cool moms want.

October 16, 2023

Celebrity Prime Day Picks: Kris Jenner, Tayshia Adams & More Share What's in Their Amazon Cart

Shop like your favorite celebs without breaking the bank this Prime Day with stellar home, kitchen, and beauty picks that are sure to please.

October 12, 2023

Ashley Graham's Fave Bronzing Face Mist Is on Sale at Amazon October Prime Day

Ashley Graham explains why this E!ssential makes her feel like she's on a never-ending vacation

October 11, 2023

Sydney Sweeney, Alix Earle & More Stars Love This Laneige Lip Mask That's on Sale for Amazon Prime Day

Porsha Williams, Hannah Brown, Paige DeSorbo and Justine Skye are among the many stars who recommended this Amazon Prime Day pick.

October 10, 2023

Kylie Cantrall Shares the $5 Beauty Product She Takes With Her Everywhere

Take a peek into the High School Musical star’s bag full of E!ssentials she can’t live without.

October 4, 2023

The $22 Cult-Fave Beauty Product Sofia Franklyn Always Has in Her Bag

The Sofia With an F podcast host has goodies ranging from $6 to $69 in her gorgeous bag. See the finds she uses on the daily.

October 4, 2023

Sofía Vergara's Suncare-First Beauty Line Is Toty Everything You Need to Embrace Your Belleza

Say adios to harmful sun rays and hola to Toty, Sofía Vergara's newest skincare line.

October 2, 2023

Pregnant Kourtney Kardashian's Second Sustainable Boohoo Collection Is Here!

Become the “most interesting to look at” with Kourtney’s new Boohoo sustainable and size inclusive collection available to shop right now.

September 28, 2023

Exclusive

Ayesha Curry on the Importance of Self Care: "You Can't Pour From an Empty Cup"

Lifestyle expert Ayesha Curry shines a light on small wellness businesses in the Black Is Remarkable and Buy Black stores at Amazon.

September 26, 2023

KORA Organics Skincare From Miranda Kerr Is What Your Routine’s Been Missing — And It Starts at $18

Miranda Kerr's KORA Organics is an award-winning skincare line of cleansers, serums, and more — here's why you'll love it.

September 24, 2023

Get the RHONY Look With Jenna Lyons' Love Seen Lashes, Starting at Just $19

Designer and RHONY star Jenna Lyons's line of fake lashes will deliver an instant glamour (and confidence!) boost.

September 16, 2023

Exclusive

Maria Sharapova’s Guide to the US Open: Tips To Beat the Heat and Ace the Day

Tennis legend Maria Sharapova shares hacks for attending the US Open and the mom must-haves she keeps in her bag.

September 8, 2023