Deals
October Prime Day Kicks Off with These Steals—Don’t Blink or You’ll Miss Them
From viral beauty to home essentials, now’s your chance to score October Prime Day’s best day 1 deals that won’t last long.
October 7, 2025
I’m a Shopping Editor, Here’s What I’m Buying From October Prime Day 2025: Tested & Approved
Our E! shopping editors have you covered with products we’ve tested and deals we’re eyeing during Amazon’s Prime Big Deal Days.
October 6, 2025
October Prime Day Beauty Deals: What to Expect Based on Last Year’s Best Skincare & Makeup Sales
If last year’s October Prime Day is any indication, brands including COSRX, Laneige, ColorWow, Clinique, and GrandeLASH might just come through with can’t-miss deals.
October 4, 2025
Adidas Sambas Are Marked Down at Amazon — And Prime Day Hasn’t Even Started Yet
Adidas Sambas are on rare sale at Amazon, and fashion people everywhere are already sprinting to checkout.
October 3, 2025
Walmart Has Prime Day-Like Deals on Designer Bags From Coach, Michael Kors, Kate Spade & More
You can save hundreds of dollars on must-have designer bags at Walmart right now with discounts that rival Amazon early Prime Day.
October 2, 2025
The Derm-Approved Wrinkle Cream That Works Like Botox Is Now Less Than $30 Ahead of October Prime Day
Smooth, even, glowy skin without injections? It’s real and it's on sale now.
October 2, 2025
These Early October Prime Day Sweater Deals Are So Good, You’ll Forget About Real Cashmere
Warning: you’ll want more than one of these fall cashmere-like staples.
October 2, 2025
Start Your Holiday Gift Planning Now With These Early-Bird On-Sale Finds, From $5
Make your holiday shopping easy, fun, and affordable with these on-sale must-haves.
October 2, 2025
Black Friday 2025: Dates, Best Deals, and Everything You Need to Know
Get ready to save big — Black Friday 2025 is happening in November, and we’re tracking the biggest fashion, beauty, tech, and home deals before the shopping frenzy begins.
October 2, 2025
Did You Know You Can Get a Telfar Bag on Amazon? And It Might Be on Sale for October Prime Day
The coveted luxury handbag brand has made its way to Amazon, and you might even have a chance to snag one for half off!
October 1, 2025
Quince’s Viral $20+ Cashmere Sweaters, Cardigans, and Bestsellers Are Finally Back for Fall
Cozy sweaters, versatile button-downs, and timeless cardigans are back in stock.
October 1, 2025
Shop Early October Prime Day 2025 Fashion Deals Based on Last Year’s Data
E! readers loved these fashion must-haves during last year's fall Prime event. They might be on sale again! Check out these top products starting at $14.
September 30, 2025
Abercrombie for $12? Yes, Please! Don’t Miss This Insane Sale-on-Sale
Score major fall fashion deals at Abercrombie & Fitch, with extra discounts on sale styles and 20% off must-have new arrivals including denim, sweaters, and jackets.
September 29, 2025
The Best Early October Prime Day Accessory Deals at Amazon: Jade Bracelets, Evil Eye Jewelry & More
Get your scrunchies! Get your sunglasses! Get your earrings, all for less, even ahead of October Prime Day 2025.
September 29, 2025
We Predict These Celebrity-Loved Amazon Kitchen & Home Finds Will Be On Sale for October Prime Day
From Khloé Kardashian-approved kitchen finds to a Kyle Richards-loved pet hair hack, chances are these top-rated products will be deeply discounted on Prime Day.
September 27, 2025
This French Girl–Approved Bioderma Oil Cleanser Is 20% Off Today at Amazon
Get your hands on the cult-favorite French girl skincare oil cleanser at 20% off today and enjoy hydrated, happy skin all fall and winter long.
September 26, 2025
Coach’s Halloween Collection Has Us Screaming: Eerie-sistible Buckets & Spooky Accessories for $39
Get into the spooky spirit with up to 56% off at Coach Outlet, featuring trick-or-treat buckets that are so cute, they’ll give you goosebumps!
September 26, 2025
Boo! Anthropologie’s Surprise Extra 50% off Sale: Halloween Decor, Fall Fashion & $11 Juice Glasses
Shoppers are calling this Anthropologie sale 'the cutest fall sale ever,' and we agree.
September 26, 2025
Black Lululemon Align Leggings for Just $59, Tennis Club Steals & More Shocking Finds at Lululemon RN
This is the time to stock up on black Align leggings for fall. They go with everything, they're so comfy, and now they're $59!
September 25, 2025
Michael Kors Outlet’s Early October Sale Has up to 82% off Designer Bags (And They’re Under $100)
From slouchy totes to chic crossbody purses and trendy shoulder bags, shop designer finds for up to 82% off at Michael Kors Outlet right now.
September 25, 2025
The Viral Elemis Cleansing Balm Got a Pumpkin Upgrade Just in Time for Fall—Plus, It’s on Sale
With fall officially here, it’s time to pumpkin spice your life (and skincare obvi) for less than $30.
September 25, 2025
Get Early October Prime Day Deals on Jennifer Aniston-Approved Vital Proteins Collagen Powder
Now's the time to strike on a Vital Proteins Collagen Peptides Powder.
September 25, 2025
These Must-Have Luggage and Travel Essentials Are Probably Going To Be on Sale for October Prime Day
Suitcase on its last wheel? These early Prime Big Deal Days picks include discounted carry-ons, checked bags, and more travel must-haves.
September 24, 2025
Psst! Get $100 Off This Luxury Lancôme Night Cream Set That Makes Your “Face Feel Like Silk”
The viral skincare set beloved by celebs and shoppers is finally on sale—grab this exclusive deal while you can.
September 24, 2025
Why October Prime Day 2025 Is the Best Time to Stock up on Holiday Gifts + Early Deals You Can Shop Now
Get a head start on holiday shopping with early October Prime Day deals on beauty, books, headphones, and more — all without the Black Friday stress.
September 24, 2025