Fragrances

These 8 Bestselling Gourmand Perfumes Will Make You Smell Good Enough To Eat

Transform your holidays into a full sensory experience with these scents that promise to transport you straight to a Thanksgiving bakery case.

6 days ago

These Sandalwood Perfumes Will Make You Smell Like a Rich, Mysterious Stranger for Fall

Shop fragrances that are warm, woodsy, and way too good to gatekeep.

October 25, 2025

Gourmand Girlies, This Limited-Edition Bath & Body Works X Milk Bar Collection Is Perfect for You

Smell like your favorite desserts from this famous NYC bakery, from the iconic birthday cake and cereal milk to Holiday classics, including peppermint bark and cinnamon sugar cookie.

October 16, 2025

L'Oreal, Juliette Has a Gun, and Ariana Grande Perfumes Are Up to 77% Off at Walmart Right Now

Prime Day might be done but you can still secure major beauty savings over at Walmart, where you can take up to 77% off your fave products.

October 9, 2025

Pistachio Scents Are Trending for Fall: Here’s How You Can Smell Delectable Starting at Just $8

Pistachio scents are the cozy fall fragrance trend you didn’t know you needed. They're sweet and totally irresistible, just like you!

September 24, 2025

The Pumpkin Spice Candle Test: 10 Fall Favorites Our Editors Can’t Quit

We sniffed everything from sweet and creamy to warm and spicy so you can cozy up this season.

September 23, 2025

Pick Your Potion: Bath & Body Works’ Disney Villains Collection Is Here To Haunt Your Fall

Evil never smelled so good. Meet the 39-piece lineup inspired by Disney’s Maleficent and The Evil Queen.

September 4, 2025

What Exactly Are Skin Scents? Plus, Shop Our Favorites From Glossier, Phlur and More

Skin scents from Maison Margiela, DedCool and more brands are all we're grabbing for anymore these days. Find out why.

April 10, 2025

Discover the Secret Age-Defying Ingredient Used by This Luxe French Beauty Brand

All it takes is a few drops of Guerlain's new Youth Watery Oil Serum to get visibly plumper, younger-looking skin.

March 4, 2025

Shop Designer Perfumes Under $100

Designer fragrances for less? Shop budget-friendly perfume finds from Lancôme, Thierry Mugler, Gucci, and more.

February 19, 2025

Did You Know Bath & Body Works Has a Laundry Line? Make Your Clothes Smell Like Your Fave Scent for $20

From beloved scents like Champagne Toast & Mahogany Teakwood to new cult-faves like Moonlit Goddess, Bath & Body Works' fragrance boosters & detergents smell great, work well, and are budget-friendly.

September 24, 2024

Is This the Best Date Night Perfume? See Why One E! Editor Thinks So

Our editors tried several perfumes from Juliette Has A Gun, and there was a clear favorite. Do you own it?

June 28, 2024

E! Staff Tries Juliette Has A Gun: Is This the Brand’s Best Perfume?

Our editors tried several perfumes from the reader-loved brand, and there was a clear favorite. Do you own it?

June 26, 2024

Here's How to Craft Your Signature Scent by Layering Fragrances

Master the art of fragrance layering with these helpful tips and tricks from Walter Johnsen, a perfume specialist. Trust us, you'll want to take notes!

March 21, 2024

Tom Ford's Viral Vanilla Sex Perfume Is Anything But, Well, You Know

Tom Ford's Vanilla Sex perfume is sure to grab attention with its cheeky name, but there's more to the fragrance than meets the eye. Read our honest review below.

February 14, 2024

Fall in Love With These His & Hers Fragrances for Valentine’s Day

Find the perfect Valentine's Day perfume for your lovebird with our guide! From Marc Jacobs to Dior, discover scents at all price points.

February 7, 2024

Khloe Kardashian Is Entering Her Beauty Founder Era With New Fragrance

Khloe Kardashian announced she's launched a line of fragrances in 2024. "I love for a scent to be classic and for you to be captivated by it," she teased.

December 19, 2023

Beyoncé's New Perfume Will Have You Feeling Crazy in Love

Ring the alarm: Beyoncé's new perfume, which she designed and crafted herself, can be yours for $160.

July 19, 2023

Can Fragrances Trigger Arousal? These Scents Will Get You in the Mood, According to a Perfumer

Certain scents are so attractive that they "can lead the wear on an exotic adventure akin to visually reading a romance novel," an InterParfums spokesperson exclusively told E! News.

April 14, 2023

Gigi Hadid's Signature Scent Revealed

It turns out Gigi Hadid smells just as sweet as you'd think. According to her makeup artist and TikToker Erin Parsons, the supermodel layers two perfumes together to create her trademark fragrance.

March 31, 2023

Prince Harry Reveals How Princess Diana's Perfume Helped Him Process Her Death

"I lifted the lid, took a deep sniff. Like a tab of LSD," Prince Harry recalled of smelling one of Princess Diana's favorite fragrances in his new memoir Spare.

January 11, 2023

You've Been Storing Your Perfume Wrong, According to This Viral TikTok

If you want your perfumes to last, then it's time to remove all of your pretty bottles from the bathroom and bedroom dresser. Keep reading to learn how to properly store the beauty product.

January 4, 2023

Sephora Holiday Deals: 15 Signature Scent Worthy Fragrances to Shop Before the Sale Ends

Whether you're looking to stock up on your fave fragrances or looking for a new signature scent Sephora's fragrance sale has something for you. Did we also mention the same-day free shipping?

December 21, 2022

Emma Watson Revives Her Pixie Cut for New Prada Beauty Campaign

Emma Watson is the new face of Prada Beauty's upcoming fragrance. To announce the partnership, she unveiled a pixie cut and rocked bold makeup to match her dramatic new transformation.

August 18, 2022

Kim Kardashian Reveals Why She's Shutting Down KKW Fragrance

Smell ya later! Kim Kardashian is closing down her KKW Fragrance website next month—keep scrolling to find out why.