Shop Beauty

Secret Sale Alert: Rare Beauty by Selena Gomez Deals Starting at $10.50—Hurry, They’re Selling Out Fast

Score Rare Beauty by Selena Gomez must-haves at a discount before they disappear. From lipstick to highlighter, these rare deals won’t last. Here’s what to shop before your favorite shades sell out.

February 28, 2025

The 24 Most Popular Amazon Finds This Month: Hair Saviors, Viral Skincare, Stanley Tumbler Dupes & More

These are the most popular Amazon products among E! readers this month. The sought-after finds include celeb-loved picks from Kyle Richards, Ciara Miller, Kandi Burruss, and Madison LeCroy.

February 28, 2025

Get 6 Cult-Favorite Julep Eyeshadow Sticks for $19—71% Off While Supplies Last!

Achieve flawless, long-lasting eye looks with mess-free, waterproof Julep Eyeshadow Sticks. Grab a bundle with six eyeshadow shades at a 71% discount. Act fast, this flash deal is selling out quickly!

February 28, 2025

Get the Viral Cold Girl Look With These Makeup Essentials

Icy and shimmery, you'll love that "just stepped out of the cold" look as much as Beauty TikTok. Here's a step-by-step guide.

February 27, 2025

I’m a Shopping Editor, Here Are My Top 8 Amazon Finds This Month: French Retinol, 8-In-1 Sauce Pan & More

As an E! Shopping Editor, I love to shop. This month, I bought 41 items on Amazon. Now, I'm rounding up my favorites, from skincare to cooking tools and affordable fashion. Here's what you need now.

February 27, 2025

Amazon Beauty Deals You Can't Miss: $25 Off Laura Geller Palettes, $8 Eyeshadow Sticks & 60% Discounts

Hurry—these Amazon beauty flash deals are ending soon! Score major discounts on top brands like IGK, Laura Geller, Maybelline, Ouidad, Aquasonic, Ogee, and more. Don't miss savings of up to 60%!

February 27, 2025

Kyle Richards' & Kate Upton's Go-To Sunscreen Just Got Better 

Protect your skin like the celebs with EltaMD's new face sunscreen that can even repair your skin barrier.

February 27, 2025

This Drugstore Leave-In Conditioner Works Better on My Curls Than Any Expensive Hair Product I've Tried

For years, I've been on a quest to find the perfect curl cream for my hair. Little did I know, I'd find it right at my local drugstore.

February 26, 2025

Why Shoppers Can't Stop Raving About This Mess-Free Self-Tanner

The b.tan clear gel self-tanner gives you natural-looking color on both your face and body, won't stain clothes or sheets, is incredibly hydrating, and doesn't require rinsing. Just apply and glow.

February 26, 2025

The Clean Beauty Makeup Stack That Will Transform Your On-the-Go Routine

Switch out your oversized makeup case for a sleek, lightweight stack with all your beauty essentials.

February 26, 2025

Black History Month 2025: 10 Brands to Shop Now

Let's celebrate Black-owned business! These brands create products that deserve to be loved by everyone. 

February 25, 2025

Amazon's Most Wished For Section Includes the Viral Beauty You'll Want to Stock Up On Starting at $5

From snail mucin to a $5 mascara with 200,000+ 5-star reviews, these are the beauty products you'll want in your cart STAT.

February 25, 2025

Revive Tired Eyes With These Heated Hyaluronic Acid Masks—Now on Sale for Just $7.19

Treat weary eyes to these heated hyaluronic acid masks. Ideal for unwinding after screen time or travel, amazing masks offer soothing relief and hydration, leaving your skin refreshed and rejuvenated.

February 24, 2025

Philosophy 3-in-1 Shower Gel Deal: Simplify Your Routine & Save Big—$135 Value for Just $59

Take 56% off Philosophy shower gel, a 3-in-1 product that works as a body wash, bubble bath, and shampoo. Enjoy soft skin, shiny hair, and irresistible scents—all in one amazing deal.

February 24, 2025

Get 54% Off Anastasia Beverly Hills Lip Liners That Stay Put All Day—No Touch-Ups Needed!

Anastasia Beverly Hills Lip Liner offers precise shaping, a creamy matte finish, and long-lasting wear without feathering. Score 54% off for a very limited time on these high-pigment lip pencils.

February 24, 2025

The Best Clean & Fresh Body Washes Here’s What Every Skin Type Needs According to a Dermatologist

Whether you have dry, oily, or sensitive skin, we've consulted with Dr. Farhang to bring you the best body wash for you.

February 24, 2025

How to Whiten Teeth at Home With an LED Light For Just $17.99 and More Affordable Hacks

Achieve professional-level teeth whitening at home with budget-friendly solutions. Use an LED light, whitening pen, wipes, and more to get a bright smile without breaking the bank!

February 23, 2025

Shoppers See Instant Results on Dark Spots & Wrinkles With Peter Thomas Roth Vitamin C: Get 50% off Now!

Don't miss this rare deal. Get 50% off this powerful Peter Thomas Roth Vitamin C serum that brightens, firms, smooths lines, and fades dark spots fast. Plus, score free shipping!

February 21, 2025

Save 45% on This It Cosmetics CC Cream That Does the Work of 3 Products

This rare 45% off deal on It Cosmetics CC Cream won’t last! Get flawless coverage, SPF 50, and skincare benefits all in one. Don’t miss your chance to save on this multitasking must-have.

February 21, 2025

The Disney Princess-Inspired Scents at Bath & Body Works Are a Wish Come True—Starting at $2

From Tiana’s sweet treats to Moana’s tropical paradise, these fragrances will make you feel like royalty.

February 20, 2025

Benefit Mascara 2 for the Price of 1 Deal: Get Longer, Fuller Lashes That Last for 24 Hours

Get smudge-proof, water-resistant, and sweatproof lashes with Benefit Fan Fest mascara. Don't miss this rare deal. Get two for the price of one and save big on long-lasting, full-fan lashes!

February 20, 2025

Shoppers Swear This Elemis Eye Cream Makes Them Look 25 Years Younger—And It’s 40% Off Right Now

Smooth, hydrate, and brighten your under-eyes instantly while reducing fine lines over time with the Elemis Peptide4 Eye Recovery Cream. Plus, it’s 40% off for a limited time!

February 20, 2025

These Zodiac Signs Will Be Affected Most Heading Into Pisces Season

Our astrology expert, Lisa Greenfield lets us know what this month's cosmic tide means for every zodiac sign.

February 19, 2025

Today Only -- Get Millie Bobby Brown's Florence by Mills Pimple Patches for Just $5

In honor of Millie Bobby Brown's 21st birthday, Florence by Mills is hosting an exclusive one-day-only sale on Millie's favorite acne patches.

February 19, 2025

Get Long, Luxurious Lashes with These Top-Rated Falsies, Mascaras, Serums & More

Upgrade your lash game with these bestselling items from Loreal, Anastasia Beverly Hills, Too Faced, The Ordinary, and more. 

February 19, 2025