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Who says that effective skincare needs to be expensive? Shoppers keep raving about these affordable products.

July 6, 2024

Don't let a sunburn hold you back from living your best life this summer!

July 2, 2024

Find waterproof essentials from Amazon, Aloha & more to keep your valuables safe all summer. From fashion to wellness & more, we've got everything you need to dive into a sea-son of happiness.

July 1, 2024

If you can't go shopping with Olivia Culpo, buying her affordable finds is the next best thing.

June 29, 2024

Our editors tried several perfumes from Juliette Has A Gun, and there was a clear favorite. Do you own it?

June 28, 2024

Revamp your routine for summer with new products from Fenty Hair, Rare Beauty by Selena Gomez, rhode, Haus Labs by Lady Gaga, and more.

June 27, 2024

Our editors tried several perfumes from the reader-loved brand, and there was a clear favorite. Do you own it?

June 26, 2024

Pregnant Lala Kent reveals what she's packing in her hospital bag, pregnancy cravings, nesting essentials, pregnancy-safe skincare hacks, and a sneak peek at Amazon Prime Day deals.

June 26, 2024

These Amazon shopper-loved towels, boasting over 19,800 rave reviews, could be the key to unlocking clear skin once and for all. (Your current towel to you: 'It's me, hi. I'm the problem, it's me.')

June 26, 2024

Even our E! editor-approved Shark Beauty Flexstyle hair tool is on sale for $50 off!

June 25, 2024

No one wants an overly complicated beauty routine. Even beginners can master makeup with Tinx's go-to products and helpful application tips.

June 25, 2024

From full-coverage foundation to lightweight setting sprays, these are the makeup products you'll need for keeping your ink out of sight.

June 24, 2024

In an exclusive E! interview, Dancing With the Stars pro Daniella Karagach discusses her struggles with acne, hair hacks, and starting her own jewelry brand.

June 24, 2024

Sculpt your cheekbones, treat facial puffiness, and get a snatched jawline with these gua sha tools and skin treatments.

June 24, 2024

Don't let a sunburn hold you back from living your best life this summer!

June 23, 2024

From lightweight creams to full coverage lotions, these are the sunscreens that will give you radiant skin, provide UVA and UVB coverage, and might just replace your usual foundation.

June 23, 2024

Looking for a new acne treatment or a more youthful and even skin tone? These are the dermatologist-approved blue light and green light devices that do it all.

June 22, 2024

Get your glow on with new highlighters and lip glosses from Kim Kardashian's brand SKKN by Kim.

June 21, 2024

Whether you're looking to reduce redness and inflammation, even out your skin tone, or get rid of wrinkles, these are the dermatologist-approved red light products that do it all.

June 21, 2024

Never suffer with icky pool hair again with these clarifying cleaners that’ll make you locks luscious post swims.

June 20, 2024

You can emulate Hailey Bieber's natural-looking flush with minimal effort thanks to her her brand-new blush. The rhode Pocket Blush is your new best friend for effortless beauty on the move.

June 20, 2024

You'll get the shine you want without that awful sticky feeling when you add this Maybelline lip gloss to your routine.

June 19, 2024

Celebrity facialist Joanna Vargas took on my long-neglected skin and taught me how to treat it right.

June 19, 2024

This $20 shampoo and conditioner is packed with active, natural ingredients, and helped my hair return to its former glory in just a few months.

June 18, 2024