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These Ponytail Hats Are Taking Over TikTok and You Can Even Wear One With Your Hair in a Bun

Once you try a Vimhue baseball cap, you'll never wear another hat again.

August 25, 2022

Travel Essentials Every New Mom Needs for a Stress-Free Trip

From a portable white noise machine to a baby butt spray, these were the travel essentials that made my first flight with my four-month-old son a breeze.

August 22, 2022

Athleta 60% Off Summer Send-Off Event: Score Incredible Under $25 Deals on Bras, Shorts, Leggings & More

Athleta wants to help you say goodbye to summer with their Summer Send-Off Event where you can save up to 60% off shorts, leggings, tank tops, hoodies and more. Prices start at $4.

August 20, 2022

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Suni Lee Explains Why a Cotton Candy Machine Is a College Must-Have and Shares More Dorm Essentials

Olympian Suni Lee reveals the affordable Amazon picks she packed for another semester at Auburn University.

August 13, 2022

Outdoor Voices 24-Hour Flash Sale: Here's How You Can Save 30% On The Famous Exercise Dress and More

Don't miss these major discounts on the most popular activewear styles from Outdoor Voices.

August 8, 2022

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Kathryn Hahn Encourages Parents to “Spend Less on Their Kids” With Back-to-School Picks Starting at $2

Kids are expensive. Save some money with Kathryn Hahn's back-to-school recommendations from Amazon.

August 2, 2022

25 Stores That Always Have Free Shipping No Matter How Much You Spend

Stop buying stuff you don't want just to reach a free shipping minimum.

August 2, 2022

Nordstrom Anniversary Sale 35 Best Deals Under $35: Kate Spade, Barefoot Dreams, Free People, UGG & More

Shop these affordable finds from BaubleBar, Bumble and Bumble, MAC, Mario Badescu, and more top Nordstrom brands before the sale ends.

July 30, 2022

Amazon Most Shopped This Month: The 29 Most Popular Items E! Readers Bought

From top-rated hair products to game-changing fitness products, we rounded up the most loved Amazon buys from this month.

July 30, 2022

Update!

Nordstrom Anniversary Sale 2022 Activewear Deals: Nike, Alo, Adidas, Spanx, APL, and More

Nordstrom shoppers can get major discounts on Adidas, Sweaty Betty, Zella, and more top brands.

July 30, 2022

Shop These 70% Off Activewear Deals from Free People, Beyond Yoga, Nike, Beach Riot, and More Top Brands

Don't miss these discounts from Spiritual Gangster, Eleven by Venus Williams, Adidas by Stella McCartney, and more. New workout clothes are the perfect motivation to hit the gym, right?

July 28, 2022

Shop Summer Must-Haves Starting at $7: Floating Drink Stations, Neck Fans, Inflatable Cornhole, and More

Make the most of the season with these fun, affordable finds from Funboy, Sunnylife, ban.do, Kodak, and Jisulife.

July 28, 2022

Love Island USA: Pamper Yourself With the Under-Eye Gels From the Show

Try the under-eye patches from Love Island to feel like the "hot, new bombshell" entering the villa.

July 28, 2022

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Simone Biles' Clothing Collection Passes the Test for Style, Inspiration, and Confidence

Olympian Simone Biles shares her goals to inspire the next generation in an exclusive E! News interview about her Athleta Girl collection.

July 26, 2022

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5 Things Bear Grylls Can't Live Without While Filming

Bear Grylls shares his must-haves from filming Running Wild With Bear Grylls: The Challenge.

July 25, 2022

Most-Shopped Celeb-Recommended Items This Month: Porsha Williams, Lauren Conrad, Garcelle Beauvais & More

These are the most popular picks among E! shoppers, with items chosen by Madison LeCroy, Paige DeSorbo, Lauren Conrad, Garcelle Beauvais, Porsha Williams, and more stars.

July 23, 2022

Shop These Game-Changing Travel Finds and Great Deals Under $40

These essentials that will make your life easier and deliver supreme comfort. Plus, there are some exclusive discounts for E! shoppers.

July 22, 2022

Exclusive

Julianne Hough's Summer Beauty Essential Is Just $6

Dancing With the Stars alum Julianne Hough recommends must-haves to make the most of your summer.

July 20, 2022

Amazon Prime Day 2022: 35 Deals You Can Still Shop From Barefoot Dreams, UGG, Alo, Ouai, JBL, and More

JBL, Champion, Yankee Candle, Levi's, Honest Beauty, and more brands have great discounts following Amazon Prime Day 2022

July 14, 2022

Amazon Prime Day 2022 Last Call: 21 Things We're Buying Before It Ends- Alo Yoga, Reebok, and More

Yankee Candle, Orolay, Color Wow, and Crest have some of the best Prime Day deals around.

July 14, 2022

Amazon Prime Day 2022: I'm a Shopping Editor, Here's What I'm Buying— Laneige, Mario Badescu, and More

I'm a Shopping Editor. Here's what I'm getting on Prime Day: beauty products, fashion staples, and more must-haves.

July 14, 2022

Exclusive

Tia Mowry Shares Amazon Prime Day Picks That Support Small Businesses

Tia Mowry recommends self-care items, jewelry, tech accessories, and more must-haves for Amazon Prime Day 2022.

July 13, 2022

Amazon Prime Day 2022 Deal: Save $50 on This Massage Therapy Gun With 7,900+ 5-Star Reviews

Shop this $40 massage gun deal before Amazon Prime Day 2022 ends.

July 13, 2022

Amazon Prime Day Lightning Deal: These Travel-Friendly Blenders With 20,000+ 5-Star Reviews Are $16 Today

Amazon shoppers can't get enough of these travel-friendly blenders from Hamilton Beach. For a few hours only, you can get them on sale for just $17! It's a lightning deal you don't want to miss.

July 13, 2022

Exclusive

Real Housewives Alum Porsha Williams Has 43 Items in Her Amazon Cart: Shop Her Prime Day Picks

Amazon Prime Day 2022 is finally here Start your shopping early with recommendations from Real Housewives of Atlanta alum Porsha Williams.

July 12, 2022