Shopping
Tarte Cosmetics Best Deal of the Year: 67% Off 7 Full-Size Products — A $234 Value for Only $77
The annual Tarte Custom Kit deal is back! Build your own set with 7 full-size products for just $77, plus enjoy 67% off over 700 bestselling items, including Shape Tape and more. Plus, free shipping.
May 6, 2025
The Vitamin A Swim x Target Collection Is Here: Bikinis, Sarongs, Dresses & More Starting at $25
The Vitamin A Swim x Target drop has everything you need for summer—versatile bikinis, a convertible top you can wear six ways, breezy cover-ups, and more, all starting at $25. Don't miss out!
May 6, 2025
Lululemon's 'We Made Too Much' Section Has Finds Starting at Just $9 Right Now
From Align finds in classic colors to sneakers for only $69, these will sell out.
May 6, 2025
From the Steps to the Streets, Here’s How To Wear This Year’s “Tailored for You” Gala Theme IRL
As celebs arrive to fashion’s biggest night, E! has you covered with all the couture inspo you can wear IRL spotted from this year’s “Superfine” theme in New York City.
May 6, 2025
Amazon Fashion That Looks Expensive—But Starts at Just $9.99
Chic summer dresses, elevated tops, polished skirts, and more—these affordable Amazon fashion finds look designer but start under $10.
May 6, 2025
Banana Republic, H&M, Abercrombie & Fitch and More Brands Have Tailored Luxury Finds You’ll Love
From the Met Gala to the meeting room: How to translate the "tailored for you" dress code into your real life.
May 6, 2025
Old Navy's Swimwear Deals – Save Up to 85% on Bikinis, One-Pieces, Swim Dresses & More, Starting at $5.96
Start your summer prep at Old Navy with mix-and-match bikinis, one-pieces, swim dresses, and more.
May 5, 2025
20 Black-Owned Beauty Brands We’re Obsessed With: Fenty Beauty by Rihanna, Pat McGrath, Cécred & More
Explore the best Black-owned beauty brands redefining skincare, haircare, and makeup—featuring Fenty Beauty, Cécred, Pattern, Topicals, and more E! Shopping Editor-approved essentials.
May 5, 2025
12 Black-Owned Fashion Brands You'll Want In Your Wardrobe STAT
We can't get enough of these styles from Simone I. Smith, Alana Eve, D'IYANU, and more.
May 5, 2025
We Found Menswear So Good, You’ll Want to Wear It 24/7 (And Yes, It Nails the Oversized Look)
The androgynous, oversized looks you've been seeing everywhere? Here’s how to wear them IRL.
May 5, 2025
Get $110 Worth of Makeup for $20: The Best Mother’s Day Beauty Gift Sets Up to 82% Off
Score beauty gift sets worth up to $110 for just $20—perfect for Mother’s Day. Save up to 82% on Rare Beauty, Tatcha, OUAI, Laura Geller, Color Wow & more luxe brands she’ll actually use and love.
May 5, 2025
Tailored, Timeless, and Totally on Sale: These Amazon Superfine Looks Are All Under $70
No invite, no problem—this year’s Met Gala theme has us turning sidewalks into runways, all thanks to tailored looks (on sale!)
May 5, 2025
The Secret to Natural-Looking Cleavage? This SKIMS Push-Up Bra — Now Back in Stock With Summer Colors
Kim Kardashian’s SKIMS Ultimate Push-Up Bra, loved for its natural-looking lift and comfort, is back in stock — now in fresh summer shades. Plus, explore new loungewear, dresses, and more.
May 4, 2025
The Best Star Wars Home and Pet Finds in the Galaxy
May the 4th be with you! Celebrate the sci-fi series and shop our favorite Star Wars picks for your home right here.
May 4, 2025
Celebrate May the Fourth with These Star Wars Items That Are Jedi-Approved
Whether you're celebrating May the 4th, Life Day, or just another Sunday, these lightsaber chopsticks, Millennium Falcon-shaped wafflemaker, and more will delight every Star Wars fan.
May 4, 2025
Shoppers Say These Skechers Slip-Ins Are the Most Comfortable Sandals: Get Them for Just $59 Today
Skechers Slip-Ins Ultra Flex sandals deliver all-day comfort with a hands-free design and cushioned footbed, now just $59 for today only. Don't miss this limited-time deal on perfect summer sandals.
May 3, 2025
Disney Store Drops Star Wars Denim Jacket, RSVLTS Darth Vader Shirt & More for May the 4th
Celebrate May the 4th with new Star Wars gear from Disney Store, including a Darth Vader RSVLTS shirt, denim jacket, and collectibles worthy of any fan’s galaxy.
May 3, 2025
This Nordstrom Sale Has Deals Starting at Just $4: Shop Hoka, Veja & More
Nordstrom's up to 50% off sale includes so many of our favorite brands.
May 3, 2025
Lands' End Is In Vacation Mode—Save Up to 60% Sitewide & Get BOGO Swim Separates, Deals Start at $7
Just use promo code SWEET at checkout to save up to 60% off on swim, dresses, and more sitewide. While you're at it, you'll get BOGO swim separates.
May 3, 2025
Amazon’s Spring Fashion Deals Include Viral TikTok Dresses and an It-Girl Airport Look—up to 75% Off
Cute outfits, comfy travel looks, and discounts that go up to 75% off? Say less.
May 3, 2025
32 Kardashian/Jenner-Approved Mother’s Day Gifts for Moms Who Are Doing Amazing, Sweetie
Shop Kylie Jenner’s skincare, Kendall Jenner’s makeup, Kris Jenner’s home picks, Kourtney Kardashian’s beauty faves, Kim Kardashian’s loungewear, and Khloé Kardashian’s essentials for Mother’s Day.
May 2, 2025
Kylie Jenner’s Kylie Cosmetics Lip Kits Buy 1, Get 1 Free Deal: These Viral Shades Are Selling Out Fast
This beauty deal won’t last: Kylie Jenner’s cult-favorite Lip Kits are buy one, get one free. With long-wearing color and every shade you could want, it’s the makeup sale everyone’s shopping.
May 2, 2025
Old Navy Activewear Is 50% Off Today: Shop Matching Sets, Shorts, Bodysuits & More Starting at Just $7
We won't pass up these 50% off everything athleticwear deals at Old Navy.
May 2, 2025
BaubleBar’s $10 Bracelet Sale Is Going Viral: Shop Bestsellers Before They’re Gone
BaubleBar’s trending bestsellers are on sale, including $10 bracelets and big discounts on earrings, necklaces, and more.
May 2, 2025
Today's Disney Store Star Wars May the 4th Drop: Get Your Own G1T4-M1N1 Droid!
The G1T4-M1N1 Droid has landed as part of Disney Store's Star Wars May the 4th countdown! This trusty droid is ready to follow you on every adventure—don’t miss your chance to add it to your collectio
May 2, 2025