Toys

The Labubu is the hottest toy of 2025, and the net worth of Wang Ning—the founder of the company Pop Mart, which distributes the toy—is proof.

July 1, 2025

The Labubu is the hottest toy of 2025, and the net worth of Wang Ning—the founder of the company Pop Mart, which distributes the toy—is proof.

July 1, 2025

Kim Kardashian is producing and starring in a big-screen take on the Bratz doll toy brand.

June 26, 2025

A Ken doll made in LeBron James' likeness is set to go on sale soon. Find out more about Mattel's new creation for the iconic Barbie brand and see photos of the upcoming toy.

April 9, 2025

From bubble guns for kids, to a waterproof speaker for teens, and hydrating hand sanitizers for adults, these are the gifts that would even impress the Easter bunny. Plus, most of it's on sale!

March 30, 2025

From advent calendars to intricate models of Notre Dame Cathedral, you'll want to add these popular LEGO sets to your cart before they're gone.

December 11, 2024

This is your last chance to score holiday gifts from your favorite Disney franchises! Get $10 plush toys, $22 playsets, and 30% off lightsabers.

October 30, 2024

Take advantage of early Memorial Day deals and score this story and singalong toy for less.

May 20, 2024

Take advantage of Amazon's Big Spring Sale and score this story and singalong toy for less.

March 24, 2024

From bubble guns for kids, to a waterproof speaker for teens, and hydrating hand sanitizers for adults, these are the gifts that would even impress the Easter bunny. Plus, most of it's on sale!

March 24, 2024

We chatted with the dancer/author/Peloton instructor at the LEGO Festive Fete Holiday Event in N.Y.C. where he shared his recs for perfect holiday gifts.

November 29, 2023

From a colorful ring stacker that's $6 to a crinkly stroller book for $9, these gifts will encourage exploration and play -- without breaking the bank.

November 28, 2023

Get a head start on your list with these early Black Friday deals on cool toys, including finds from LEGO, Barbie & more.

November 17, 2023

Watch the shocking trailer for Billion Dollar Babies, the documentary that tells "the story you never knew" about Cabbage Patch Kids' meteoric rise in popularity.

September 20, 2023

American Girl is taking fans back to the ‘90s with its first-ever twin characters Isabel and Nicki. See the fashion trends these dolls are bringing back in a whole new way.

February 24, 2023

Becoming the latest celeb to get their very own Barbie, actress and E! host Laverne Cox shared how she put her own twist on her doll's look in an exclusive chat with E! News' Daily Pop.

May 25, 2022

Lily Collins shared a cute childhood photo on June 24 to announce she's set to star as a certain toy character in a live-action film from Lena Dunham.

June 25, 2021

Anthony Mackie saw his new Falcon and the Winter Soldier action figure for the first time on The Late Show, but he didn't seem convinced that it looked like himself.

April 27, 2021

Cara Delevingne officially has a new role: sex toy company co-owner. Read on for more about the supermodel's newly announced gig.

November 19, 2020

Just in time for holiday shopping, Mattel announced Barbie Extra dolls, which offer an exciting fashion and styling play experience for kids.

November 16, 2020

In celebration of the 2020 Top Rated by Kids Toy Awards Show, shop the must-have gifts for holiday presents according to kids!

November 8, 2020

Dr. Lisa Williams explained why the Fresh Dolls are so much more than a must-have toy for the holiday season.

October 5, 2020