A
Ambush Makeovers: Every Thursday morning, two lucky ladies are plucked from the plaza to receive head-to-toe new looks thanks to Jill Martin and Louis Licari. The results are guaranteed to turn heads for all the right reasons.
B
Beyoncé Surprises Hoda: Back in 2010, Tina Knowles was promoting her new Wal-Mart plus-size clothing line when the "Crazy in Love" singer surprised everyone when she walked out as a model.
C
Craig Ferguson: When Hoda took a week off, many viewers couldn't help but fall in love with Kathie Lee and Craig's chemistry. Maybe it's the accent. Maybe it's the humor. Whatever it was, we couldn't get enough.
D
Donny Deutsch: Deutsch man, Deutsch man, Donny Donny Deutsch man! During the show's 10-year run, a popular segment titled "The Other View" would run. Many viewers loved Donny's no-nonsense advice on love, relationships and other sticky situations.
E
Everyone Has a Story: Once a month, Kathie Lee takes her passion for the arts and Broadway to create the emotional segment. Those profiled receive a special song written by Kathie Lee and performed by a Broadway star.
F
Frank Gifford: The NFL superstar would often times visit his wife during the fourth hour. After he passed away in 2015, Kathie Lee shared a touching tribute to her husband that has received close to one million views.
G
Guys Tell All Panel: In the popular segment, men including Bob Guiney, Rick Younger and Chuck Nice answer burning questions from female viewers at home. What comes next are honest opinions on sex, dating, family and more.
H
Haley Joy: On February 21, 2017, Hoda called into Today and revealed she had adopted a baby girl. "She's a Valentine's baby so she's a little nugget," she shared through tears. "She is the love of my life!"
I
iHoda Playlist: Every Thursday morning, Hoda has the honor of playing a song that she can't stop listening to. While Kathie Lee isn't a fan of most picks, viewers can't wait to see what jam is played next.
J
John Cena: The Total Divas star has become a friend of the show and frequent guest co-host. Viewers love him so much that he recently officiated a wedding live on the fourth hour.
K
Kristen Wiig's Impersonation: During her time on Saturday Night Live, Kristen was able to channel Kathie Lee in a hilarious skit. Jenny Slate had the honors of playing Hoda.
L
Lou Manfredini: ...He's got a name that rhymes with—zucchini. The HouseSmarts TV star makes home improvement segments informative and entertaining thanks to his chemistry with the ladies.
M
Makeup-Free Episode: During a special series called "Love Your Selfie," Kathie Lee and Hoda joined their Today show co-workers in baring it all on national TV. The episode would inspire many viewers to share their makeup-free pictures online.
N
No Booze Challenge: In 2013, Kathie Lee and Hoda accepted the challenge of not drinking on the show for one month in exchange for a cover shot on Ladies' Home Journal.
O
Olympics Superfans: Nobody celebrates Team USA medalists quite like Hoda. Whether it was the Final Five gymnastics team or this past winter's Shib Sisters, the morning show vet loves celebrating Olympians' accomplishments.
P
Plaza Premiere: On Kathie Lee and Hoda's first episodes together, the pair taped their show live outside on Rockefeller Plaza in front of audience members.
Q
QVC: When she's not helping with Ambush Makeovers or other shopable segments, Jill Martin can be found on the shopping network supporting her G.I.L.I. line.
R
Ricky Gervais: Kathie Lee and Hoda love guests who come to play—and Ricky loves to play. The comedian is a fan-favorite and even appears in the show's opening every morning where he proclaims "this is the best show in the world."
S
Sara Haines: Before becoming a co-host of The View, Sara served as a contributing correspondent for the fourth hour. "Someone once told me, ‘Sometimes you have to leave home to grow up.' It's time for me to grow up," Sara said through tears on her last day.
T
Tissues, Jerry: While there are a lot of laughs during "Today's Talk," there can also be plenty of emotional moments. Luckily, Today staffer Jerry is always close by to bring some tissues down from above.
U
University of Southern California: While enjoying summer break from the Los Angeles college, Kathie Lee's son Cody interned at Today where he served as an on-camera film reviewer once a week.
V
Vacation Away: Throughout the years, the fourth hour has traveled to Las Vegas, Nashville, Bermuda, the Universal Orlando Resort and other destinations to meet fans.
W
Wrecking Ball: Nobody does Halloween quite like Today. And 2017 was no different when Kathie Lee channeled Miley Cyrus' look from one popular music video.
X
X-Mas Wrapping Paper: Before you wrap your next gift, may we suggest picking up a Kathie Lee and Hoda Christmas wrapping paper roll sold exclusively at Hallmark. Proceeds benefit The Tomorrows Children's Fund.