Jessica Alba
The actress launched her makeup brand, Honest Beauty, in 2015—and it's been a household staple since. Some fans faves from her line: the smudge-proof liquid lipsticks, the dual-ended mascara and primer and face masks.
Travis Barker
In September 2022, the Blink-182 drummer announced that he expanded Barker Wellness into skincare, introducing products such a face serum, eye cream, moisturizer and more. He exclusively told E! News the product he loves to use when it's cold, sharing, "The Renewal Balm is amazing year-round but especially a great go-to for the months where it may be a little drier. It's packed with hydrating and rejuvenating ingredients."
Drew Barrymore
The Golden Globe-winning actress first launched her Flower Beauty brand back in 2013. Since hitting the shelves, people have raved about its highly-pigmented blushes, nourishing lipsticks and durable setting sprays. Plus, most items cost fewer than a cocktail!
Tracee Ellis Ross
When it comes to beauty and fashion, Tracee Ellis Ross is always leading the way with her fun, fabulous and fierce lewks. So it was easy to see why she came out with her haircare line, Pattern. As the brand put it, it's "here to fulfill the unmet beauty needs of the curly, coily and tight-textured hair community."
Kylie Jenner
What started out as a demand for lip kits, Kylie Cosmetics has turned into a fully-fledged line. The reality TV personality sold a 51 percent stake of the company to Coty Inc. for $600 million in 2020. She has since launched several new collections.
Cindy Crawford
Ever wonder how the '90s super looks so dang good? The 54-year-old star credits her skincare company, Meaningful Beauty. From neck treatments to SPF-infused day creams to plumping lip gloss, there's a little bit of everything.
Harry Styles
Known for his daring fashion, it's no surprise that Harry Styles entered the beauty space in full force. Welcome, Pleasing—a line that offers fun nail polish shades, a unique roller duo to refresh your eyes and lips and an illuminating serum.
Hayley Williams
Paramore's frontwoman is known for her wildly colorful hairstyles, so it's no surprise that she launched a line of "bright, bold and beautifully obnoxious" hair dyes.
Kim Kardashian
Like her baby sister, Kim Kardashian went full force with the beauty industry after launching KKW Beauty in 2017. Although she has since shut down the brand and KKW Fragrance, she released SKKN by Kim in 2022. The new line delivers "rejuvenation, nourishment, and an indulgent at-home experience designed to help people feel confident in their skin," according to a press release.
Millie Bobby Brown
The Stranger Things star announced her new beauty brand, Florence by Mills, in August 2019. Her line of makeup and skincare features a tinted lip oil, an eyeshadow palette, a peel-off mask, eye patches and more.
Brad Pitt
In 2022, the Oscar winner announced Le Domaine—a luxury skincare line that the brand describes as "science-meets-nature." Brad's compnay offers everyday essentials, including a face cream, cleanser and serum that ranges between $80-$385.