Kylie Jenner has entered a new style era.
The Kardashians star has already built a beauty empire with her own eponymous cosmetics line, and now she's ready to take the fashion industry by storm. On Oct. 25, Kylie announced her new clothing line Khy, which will offer a variety of luxury items at a seemingly accessible price point (with everything is under $200).
"Khy is a homage to the limitless possibilities of fashion," the 26-year-old said in a statement. "We are breaking down barriers and will redefine the meaning of a fashion brand, with creativity and quality at a better price."
Khy's inaugural launch features 12 pieces, including faux leather pants, coats, tops and other outerwear, which range from sizes XXS to 4X. And while this collection was designed in collaboration with Namilia, the brand plans to partner with other creatives for future releases.
As she put it, "I wanted to make Khy a platform for our customers to have the opportunity to experience fashion through new designers and brands."
And although Kylie's new line is connected to big sisters Kim Kardashian and Khloe Kardashian's respective fashion brands—SKIMS and Good American—as she partnered with the same company that oversees their clothes, the Kylie Cosmetics founder made it clear that she's carving her own path.
"The whole line is really inspired by my personal wardrobe," Kylie told WSJ. Magazine in the November Innovators Issue, "and the different moods that I'm in."
At the end of the day, the reality TV star noted that her style choices are, well, her own.
"Creatively I have such a strong vision of what I want to look like and what I want to do and what I want to wear," she said. "There's really no one telling me what to do."
Ultimately, fashion shouldn't make you miserable. In fact, it's a philosophy Kylie has applied to her business practices.
"I never get too stressed about these things because...fashion is supposed to be fun," she told the magazine. "We're playing dress-up."
With that, keep reading to see Kylie's evolution over the years.
2008
Kylie attends Matrix at A Time for Heroes Celebrity Carnival just months before the Keeping up with the Kardashians series premiere.
2009
Kylie shows support for Selena Gomez's Kiss & Tell album by attending its release party.
2009
Kylie sports bangs at Wango Tango music festival in Los Angeles.
2010
Kylie is all smiles at the Taste Of Beverly Hills.
2010
Kylie attends Wango Tango festial for the second year in a row.
2011
Kylie attends the 2011 People's Choice Awards in Los Angeles.
2012
Kylie attends the 2012 Teen Choice Awards just ahead of her 15th birthday.
2012
Kylie goes grunge at Jingle Ball 2012.
2013
Kylie vogues at the MTV Movie Awards.
2013
Kylie shows support for pal Justin Bieber at the Justin Bieber's Believe premiere.
2014
King Kylie arrives at the 2014 Billboard Music Awards.
2014
Kylie walks the blue carpet at the 2014 Teen Choice Awards.
2015
Kylie is all grown up at GQ's Grammys after party in 2015.
2015
Kylie brings back the bangs for a night at the 2015 MTV Video Music Awards.
2016
Suited up! Kylie sports a business casual vibe at Marie Claire's 'Fresh Faces' Party.
2016
Kylie walks her own red carpet at her 2016 charity event with SinfulColors.
2017
Kylie sports a two-piece ensemble at Marie Claire's Image Maker Awards 2017.
2017
Kylie goes blonde at the 2017 Met Gala.
2018
A year later, Kylie returned to her roots for an all-black look at the 2018 Met Gala, just months after welcoming her daughter Stormi with her now-ex Travis Scott.
2019
Kylie supports Travis at the premiere of Travis Scott: Look Mom I Can Fly.
2019
Kylie steps out in a Balmain jumpsuit at the 2019 Grammys.
2020
Kylie is feeling blue at the 2020 Vanity Fair Oscars Party.
2021
She's on the move! Kylie leaves the Parsons Awards in 2021.
2022
Kylie steps out at the Baby2Baby gala months after welcoming her son Aire.
2023
Kylie is seeing red on the 2023 Met Gala red carpet.
2024
Kylie uses her seltzer Sprinter as the ultimate accessory while out and about in Los Angeles.
2025
Kylie teased her new collection of latex dresses, donning a low-cut red gown that she would wear “to pick up my kids from school,” business meetings or “the clurb.”