Another furry friend has won the competition for Simon Cowell's heart.
The America's Got Talent: Fantasy League judge revealed he welcomed a new puppy into his family, introducing the adorable addition on social media.
"Our family has a new arrival..." Cowell captioned the Jan. 11 Instagram post, which features two photos of him holding the unbelievably cute German Shepherd pup. "Her name is Pebbles."
And Pebbles made it clear the 64-year-old has the X factor when it comes to being a dog dad as one of the snaps sees her with her tongue out, ready to plant a slobbery kiss on the producer.
The new pup is just the latest four-legged addition to the Cowell family. After all, the TV personality—who shares son Eric, 9, with fiancée Lauren Silverman, 46—has four other dogs: his rescue mix Daisy, and his terriers Freddie, Squiddly and Diddly.
Over the years, Cowell has been an outspoken supporter of animal welfare—even donating more than $32,600 to the Humane Society International to shut down dog meat farms in South Korea in 2018.
And just a few years later, he had an emotional meeting with one of the dogs he helped save.
"This is difficult for me," Cowell told Good Morning Britain correspondent Philippa Tomson when meeting the little pup in 2020, per People. "But it is important because, without people like you, he'd basically be in someone's stomach. Now you think about that, right? And dogs will give up their lives for you. They really would … and they'll look after your kids, they put their lives in front of your kids."
Can't get enough of Cowell's dog obsession? Read on to see other celebrities who have nothing but love for their furry friends.
Sydney Sweeney
The Euphoria actress introduced her pup Sully in April 2025, writing on Instagram, "He’s become my set best friend, my bowling partner, my nap buddy, mutual water enthusiast, and travel companion."
Brie Larson
Brie, who was already a dog mom to pooch Six-Thirty, welcomed her newest addition on Instagram in October 2024, writing, "Proud to announce there’s a new *star* in my life."
Kevin Costner
The Yellowstone star introduced his new dog to the world in February 2024, writing on Instagram, "I'm already in love with this special guy."
Sarah Jessica Parker
The Sex and the City alum adopted the same kitten Carrie Bradshaw takes in during the second season of And Just Like That.
Jimmy Fallon
Party crasher! The late night talk show host's dog Gary joined him as he perfomed a remote opening monologue during the COVID-19 pandemic.
Taylor Swift
T.Swift is arguably our favorite cat lady, especially when she posts pics with her cat Meredith. She took her love for cats to another level by starring in the movie Cats.
Kaley Cuoco
The Big Bang Theory actress has many four-legged friends keeping her busy at home.
Ariana Grande
"Guess what everyone it's time for me to post THIS photo again. happy birthday to the light of my life. my gooooszeeessskeh. i love u i love u i love u," the "Dangerous Woman" singer wrote in honor of her dog.
Jennifer Aniston
Dogs will always be there for you! The Friends star loves cuddling up to her dog Clyde.
Jeffree Star
The makeup mogul is a proud parent to multiple Pomeranians.
Emma Chamberlain
The YouTuber's cat Frankie sure knows how to photo bomb! Frankie and sibling Declan also have their own Instagram account with nearly 200K followers.
Dwayne "The Rock" Johnson
"Our pre-workout ritual. We throw on 'Rocky Mountain Way' from Joe Walsh and get to rough housin'. He's definitely 'on one' and feelin' himself today cause he killed a lizard," the actor wrote on Instagram. "He also knows when I lay down its a trap! Smart boy. Let's get to work."
Zendaya
The Euphoria star gushed about her four-legged friend, "Missing my son...I get to see him in like 3 days #NoonyinNY."
Liam Hemsworth
"Nothing beats riding your horse on the beach," the Hunger Games alum joked.
Ice T & Coco
This family loves their bulldogs! King Maximus and Princess Alexus have their own Instagram page, too!
Russell Wilson
The Seatttle Seahawks quarterback brought this adorable pooch home to Ciara. "New Pup Alert!!! Welcome to the Wilson Family!" he captioned the precious pic.