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As an E! Shopping Editor, I have tried so many beauty products this month. Some were meh, others were definite no-gos, but there were quite a few that really stood out.
From makeup to skincare to fragrances, I've rounded up the 18 top-notch goodies that caught my eye and earned a spot on my "must-buy-again" list. These are the ones I think you'll want to check out too—starting as low as $8.98, so there's something for every budget!
I've been on a mission to find the real winners in beauty, the ones that make you go "wow" when you use them. Whether it's a cleanser that won't break the bank or a waterproof lipliner that stays put all day, these products have impressed me with their quality and effectiveness.
TL;DR New Beauty Launches July 2024
- The Best Price: Covergirl Clean Eye Color ($8.98)
- My Favorite New Skincare Product: The Outset by Scarlett Johansson Cool Cream Smoothing Mask ($44)
- My Favorite New Makeup: Rare Beauty by Selena Gomez True to Myself Tinted Pressed Talc-Free Finishing Powder ($30)
- My Favorite New Fragrance: LoveShackFancy Endless Dreams Eau de Parfum Travel Size ($32)
Best New Makeup
Maybelline Lash Sensational Firework Washable Mascara
Say goodbye to clumps and smudges while enjoying bold, flared lashes that command attention all day long thanks to this innovative 360-degree brush.
Covergirl Clean Eye Color
Execute effortless, long-lasting eye looks with these creamy eyeshadow sticks that have a smooth glide and smudge-proof formula that ensures vibrant color stays put all day.
Revlon Dual Ended Jelly Makeup Blender Tool
Designed to fit the curves of your face, eyes, and lips, this dual-ended jelly makeup blender is the perfect travel companion with protective caps for hygienic use anywhere.
Maybelline Sunkisser Multi-Use Liquid Blush and Bronzer
Get that effortless, sun-kissed glow anytime with this vitamin E-infused liquid blush/bronzer, boasting a blendable formula that melts into your skin for a natural radiance lasting up to 12 hours.
Rare Beauty by Selena Gomez True to Myself Tinted Pressed Talc-Free Finishing Powder
This weightless tinted powder blurs imperfections, reduces shine, and sets makeup for a radiant finish that enhances your natural beauty. Perfect for all-day wear, its talc-free formula provides a seamless, undetectable layer over bare skin or foundation.
Fenty Beauty by Rihanna Gloss Bomb Stix High-Shine Gloss Stick
Indulge in irresistibly juicy lips with this high-shine gloss stick that delivers intense moisture and a non-sticky, nourishing feel.
ONE/SIZE by Patrick Starrr Oil Sucker Extreme Mattifying Alkaline Primer
Achieve all-day matte perfection with this clinically tested primer designed to control extreme oil and minimize pores, ensuring your makeup stays flawless for up to 12 hours.
Make Up Forever Aqua Lip Waterproof Lipliner Pencil
Get all-day lip perfection with this long-lasting, creamy, waterproof lip liner pencil that ensures your lip look stays flawless from morning to night.
Hourglass Unreal Liquid Blush
This is different than the other liquid blushes I've tried because its texture is just like a serum and it really melts into my skin without a ton of blending.
Best New Skincare
Cetaphil Gentle Exfoliating SA Cleanser
Achieve smoother, radiant skin with this gentle exfoliating cleanser, clinically tested for sensitive skin and formulated with a blend of acids to improve texture and tone while maintaining the skin's moisture barrier.
Garnier Erase It All Makeup Cleansing Balm with Hyaluronic Acid
Experience the ultimate makeup removal and skincare treatment with this hydrating cleansing balm infused with hyaluronic acid. It effortlessly melts away longwear makeup and sunscreen while leaving your skin plump, hydrated, and refreshed without clogging pores.
The Outset by Scarlett Johansson Cool Cream Smoothing Mask With Electric Daisy
This cooling mask is so refreshing to put on at night. When I wake up, my skin is soft, smooth, and plump. I could not be happier with this product.
Neostrata Skin Active Triple Firming Neck Cream
This powerful cream targets visible signs of aging for firmer, smoother skin—ideal for combatting tech neck and achieving a more even-toned look.
Laneige Bouncy & Firm Eye Brightening Sleeping Mask
Wake up to hydrated, brighter, firmer-looking under eyes with this cooling overnight treatment, featuring a whipped gel texture that locks in moisture and some caffeine to smooth fine lines and wrinkles.
Herbivore Blue Wave 2% Salicylic Acid Acne Treatment
Clear up breakouts effortlessly with this acne-clearing serum, formulated with 2% salicylic acid and soothing botanicals. It's my go-to for controlling oily, congested skin.
Tower 28 SOS Daily Balancing Gel Cleanser
Effortlessly cleanse away makeup, SPF, oils, and dirt with this effective, gentle cleanser, designed to leave your skin feeling balanced and hydrated without irritation
Murad Retexturizing Body Pads with Salicylic Acid
Achieve smoother, clearer skin effortlessly with these retexturizing body pads infused with salicylic acid, designed to tackle breakouts, KP, and ingrown hairs while soothing inflammation and improving skin tone.
Best New Fragrance
LoveShackFancy Endless Dreams Eau de Parfum
This floral fragrance is like a sweet, dreamy escape to a garden in full bloom, capturing the essence of happiness in a bottle.
If you're looking for more great product recommendations, Nordstrom Beauty Director Autumne West shared her favorite deals.