The 9th Annual New You Beauty Awards Celebrate Excellence at 3rd Live Beauty B.A.R. Event

The NEW YOU Beauty B.A.R. Live Event, sponsored in part by Charette Cosmetics, House of Eleven, Holistic Zodiac Beauty, Casa Azul, and Victoria Duke Beauty, began on Friday night with a VIP Reception and welcome party at the W South Beach Hotel. The event collaborated with Miami Swim Week and supported Make-A-Wish Southern Florida. The VIP Reception included live performances by DWTS pro Tony Dovoloni, his Fred Astaire Dance Studio staff, and multi-platinum global musical artist Flo Rida.

Rachel Kellogg, Vice President of Sales for Beyond Slim, praised the brand university panel discussion, stating, "It was fantastic to hear from influencers as we are working to expand partnerships with influencers at Beyond Slim. I valued the diverse perspectives from the different panel speakers and was thankful for the opportunity to speak directly with them after the discussion."

Darcy and Stacey Silva of House of Eleven, named best influencer brand, take pride in their company's charitable work, saying, "We've been able to use our brand, House of Eleven, to give back to charity as well as Make- A-Wish. We're thrilled about this entire journey with the charity, the reception, and the New You beauty award show. It's truly unique, and we're incredibly honored and blessed to be a part of it, eagerly anticipating what the future holds."

The awards ceremony took place at The 1 Hotel South Beach. The celebrity-filled red carpet event attracted appearances from stars like Ashley Benson, Jamie Chung, Alexa Collins, Cindy Prado, Derek Warburton, editor of Gurus and LA Inquisitor, and Alexa Dellanos.

Ashley Benson, who received the Best Fragrance Innovation Award for her fragrance ASH by Ashley Benson, offered advice to those interested in beauty and entrepreneurship, saying, "Nowadays, there's such a high standard for beauty. Just be true to who you are and do whatever makes you feel confident."

Alicia Grande, CEO of Grande Cosmetics, also shared advice: "You have to wake up every day and be obsessed. You can't be defeated. You must engage with every opportunity presented. You have to believe in what you are selling, and it has to work."

Other celebrities, such as reality star Cynthia Bailey from Real Housewives of Atlanta, attended the red carpet to celebrate the best in beauty.

DWTS pro Witney Carson also attended, signing copies of her New You magazine covers.

The New You Beauty Awards have established themselves as a premier awards event in Miami, appealing to a diverse, cross-cultural audience. New You president Vanessa Walker shared, "Our third annual live event is a 'see and be seen' for emerging beauty hopefuls, featuring an experiential sponsor activation space, custom photo op sets, and a live awards show. We're excited to bring these brands to our audience in an entertaining, interactive, and prestigious way."

The New You Beauty B.A.R. provided sponsors with immersive brand experiences in the New You Sample B.A.R. Brands like this year’s winner for Entrepreneur of the Year, Alicia Grande, CEO and Founder of Grande Cosmetics, Elysian Parfum, Makeup Revolution, Beyond Slim, and Seis Cosmetics had the opportunity to showcase products and connect with influencers and consumers.

Paul Charette of Charette Cosmetics, the winner of the Best Breakthrough Skincare System, offered some advice: "When dealing with skin, it can take months, sometimes a little bit longer, to get your skin fixed. So my best advice is just don't give up and know that you're going to get where you want to get eventually. Don't give up, and you'll get there."

Suhay Gonzalez, the CEO and founder of Seis Cosmetics, said of her New You Seal of Beauty, "When you put in a lot of work to create a brand that has a purpose behind it, it makes me feel recognized and thrilled to keep moving forward."

This year's award winners represent major players and rising stars across the health, wellness, and beauty industries. New You's recognition of both established brands like It's a 10 Haircare and SkinMedica, as well as newcomers like Catano Beauty and Ghanya Cosmetics, demonstrates its commitment to honoring innovation at all levels.

By highlighting multicultural creators, female entrepreneurs, and influencers, the awards also promote diversity and inclusion. Honorees like makeup artist Victoria Duke and influencer Alexa Collins exemplify New You's mission to uplift women of all backgrounds.

Collins said, "Everybody has flaws, but feel beautiful in your own skin. Just own yourself because I think what's really coming out now is that people are realizing that nobody's perfect. Everybody has imperfections. And we want to show that to the world and ensure that people are confident in their own skin."

After nine years as a leading voice in beauty and health, the New You Beauty Awards continues to recognize excellence through its live events. The awards offer a unique opportunity for brands and consumers to interact while honoring products, individuals, and stories redefining the industries.

With the Beauty B.A.R. Live Event showcasing new brands and celebrating established leaders, New You continues to push boundaries on how media interacts with consumers. Through its new streaming channels, studios, and experiential events, New You is pioneering the future of integrated media brands.

Jessi Park of Elysian Fragrance, the winner of Best New Fragrance, said, "To anyone considering attending in the future, I would highly recommend it for the valuable experiences and connections it offers."