Hailey Bieber is embracing motherhood.
Weeks after giving birth to son Jack Blues Bieber—her first child with husband Justin Bieber—the model gave a subtle nod to her new role as she unveiled her essential items for fall.
In a post shared on her Rhode skincare line’s Instagram page Oct. 2, one photo showed a series of items falling from the 27-year-old’s handbag, which is inscribed with her son’s initials, “JBB.” Along with must-have items like a hairbrush, narrow-framed sunglasses, a smartphone and various Rhode products, the new mom had also added a baby bottle to her bag.
Hailey celebrated being a parent on her personal Instagram page as well, posting a photo dump Oct. 1 with the understated caption, “It’s October and I’m someone’s Mom.”
The couple—who married at a New York City courthouse in 2018 before throwing a lavish wedding ceremony one year later—announced baby Jack’s arrival on social media Aug. 23 with a photo of Hailey’s finger grazing the newborn’s foot. In the caption, the “Sorry” singer wrote, “WELCOME HOME.”
And the little guy is already surrounded by love—just ask his grandparents. Shortly after Jack’s birth, Hailey’s father, Stephen Baldwin, couldn’t help but gush about the newest addition to the family.
“He’s just—I don’t want to say too much—he’s unbelievably cute,” the actor told People in September. “And the world will see him soon.”
Similarly, Justin’s mom, first-time grandma Pattie Mallette, shared her excitement about the baby in an Instagram Story post with a clip of Molly Shannon as Helen Madden on Saturday Night Live. In the clip, the character exclaimed, “I love it, I love it, I LOVE it! I love it! I love it! I love it, love it, love it, love it, love it! I love itttttttt! Every second of it, every second of it—I love it.”
Pattie added her own caption to the clip, writing, “First time Grandma's be like!”
To see more of Justin and Hailey’s milestone moments, keep reading.
Business Partners
In April 2025, Hailey Bieber shared a mirror selfie wearing a new leather jacket that she was designing to support Justin Bieber's new clothing brand Skylrk.
Colorado Getaway
Justin and Hailey had some fun in the snow while vacationing in Aspen, Colo., in January 2025.
Afternoon Stroll
Three months after welcoming their son Jack Blues Bieber, the smile-filled couple took a walk outside together.
6th Wedding Anniversary
Three weeks after Jack arrived, Justin and Hailey celebrated a relationship milestone in September 2024.
Baby, Baby!
The Biebers announced the arrival of their first child together in August 2024.
PDA Alert!
Justin and Hailey, wearing Jordan Road earrings, shared this kissing photo on their Instagram pages in honor of their fifth wedding anniversary in 2023.
Marriage Milestone
"To the most precious, my beloved." Justin wrote on Instagram. "You have captivated my heart. I know from the depths of my soul down to my bones that this journey with you will only exceed our wildest expectations. So let's keep dreaming big baby. Cheers to forever and ever. I love you with every fiber of my being. HAPPY 5TH YEAR ANNIVERSARY!!!"
Forever
"5," Hailey wrote on her Instagram to celebrate their fifth anniversary. "I love you."
Sky High
The couple was over the moon in love as they got ready to take flight.
"My Little Bean"
Justin and Hailey looked so darn cute cuddled up together!
Cute Cuddles
The two cuddled up during an outing at the lake.
Hot and Steamy
Justin and Hailey couldn't keep their hands off each other while making out in the water.
Engagement Announcement
In July 2018, Justin confirmed his engagement to Hailey in a lengthy Instagram post. "Hailey I am soooo in love with everything about you! So committed to spending my life getting to know every single part of you loving you patiently and kindly," he captioned this photo. "My heart is COMPLETELY and FULLY YOURS and I will ALWAYS put you first," he continued. "You are the love of my life Hailey Baldwin and I wouldn't want to spend it with anybody else. You make me so much better and we compliment each other so well!! Can't wait for the best season of life yet!"
The Next Step
He also shared this shot as part of the engagement announcement, writing, "It's funny because now with you everything seems to make sense!" He added, "My goodness does feel good to have our future secured! WERE GONNA BE BETTER AT 70 BABY HERE WE GO!" Aww!
Kisses for Days
The Biebers sharing a sweet smooch. "Hunny buns punkin," Justin captioned the photo.
Covered in Cake
The two enjoyed a very sweet smooch to celebrate their love.
Birthday Boy
Hailey posted this sweet pic in honor of her hubby's 25 birthday.
His Lips Are Sealed
"My lips get jealous of my arms cuz I can hold you with them," Justin shared. We're pretty jealous too!
Photo-booth or Bust
Could these two be any cuter?! "My only bubba," Hailey shared about the sweet pic.
Snow Bunnies
It may be cold outside, but they know how to keep each other warm.
Blurry Nights with Bae
This photo might be blurry, but one thing is clear—they're so in love!
Studio Vibes
Hailey supporting her man in the studio while he does what he loves.
Turn that Frown Around
Justin's pouty pucker is courtesy of his vacation ending. Very relateable!
Ride or Die
Once again, these two are absolutely slaying the relationship goals! "Go best friend that's my best friend," Justin captioned the pic.
Love and Faith
The couple who prays together, stays together. "I know for me this conference came at the exact time I needed it, I believe God is THAT amazing and faithful that he brings us the right words during the season that we need it the most," Hailey captioned the shot with her hubby.
Sunset Lovers
Amazing views for the gram. The sunset is also pretty nice!
The Biebers
One of their first official shots as husband and wife!
Posted Up
Even in this photo taken years ago, this pair was picture-perfect.
No More Hiding
In January 2016, the two decided they weren't going to hide their romance any longer, and this photo of them kissing quickly circulated throughout the internet.
Sharing Is Caring
Hailey decided to lend a helping hand in January 2015 when she gave Justin her hair-tie right off her wrist!