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Lights, camera…diapers? Momcozy, the global mother and baby brand, is thrilled to announce its upcoming Brand Day Event during New York Fashion Week, where Hollywood's favorite onscreen heroines trade in their capes for the ultimate superpower: motherhood.
Scheduled to run Sept. 1-22, this three-week Momcozy event seeks to celebrate the true champions of everyday life: moms. Momcozy has pulled out all the stops, from the guests to the activities, to curate an experience that will leave you feeling empowered, inspired, and oh-so-cozy.
The Brand Day Event follows in the footsteps of Worldwide Breastfeeding Week and National Breastfeeding Month, which took place in August. To celebrate, Momcozy hosted Breaking Barriers - Real Support for Breastfeeding Journeys. The campaign showcased not only the obstacles of breastfeeding but also the diverse journeys each mother experiences. The event proved to be a success, and Momcozy will continue to advocate for breastfeeding with Cozy Evolution: Together We Grow.
The event officially kicks off on Sept. 3 with the launch of the brand new TV commercial, in which Momcozy ushers in a new era of modern motherhood through visual imagery. The latest video perfectly captures the essence of the "Cozy Evolution" from before motherhood and beyond.
Sept. 3-5, the brand will walk the attendees through its product lineup, "showcasing how the brand's products enhance comfort and quality of life for mothers throughout all stages from pregnancy to parenting."
Star power breaks out Sept. 6th-11. Danielle Panabaker (Caitlin Snow/Killer Frost in The CW's superhero series The Flash) and Caity Lotz (Sara Lance/White Canary in Legends of Tomorrow) step out of the Arrowverse into the momverse, sharing their journeys from onscreen superwomen to off-screen supermoms.
Fans of the Arrowverse will remember when White Canary and Killer Frost were stepping out in masks to take out bad guys. Remember the Canary's sonic cry? The teamwork and electrifying moves?
Now, Danielle and Caity are tackling a far greater challenge: motherhood. And as with the bad guys, they're not doing it alone. At Momcozy, the belief is that "Together we grow." The two actresses will embody the Cozy revolution spirit this September.
In the true spirit of "It takes a village," Danielle, a mom of two, will answer soon-to-be-mom Caity's questions live. The two long-time friends will share behind-the-scenes experiences with the audience, walking them through their personal journeys and evolution thus far.
The post-launch stage, Sept. 12–22, is party time. Join Momcozy's online carnival, where moms from all walks of life unite to celebrate shared experiences and unyielding strength.
In true Momcozy spirit, the entire season will be all about empowering moms. Who can turn down the chance to hear how the world’s favorite heroines balance diaper duty with actual duty? How about fashion? Wouldn't you love to know the secret to stunning styles even after becoming a mom?
Momcozy brings this and more to this highly anticipated event. Visit the pop-up Momcozy lounge in SOHO, the place to be for fashion-forward moms. The lounge features breastfeeding areas, cozy pumping areas, family-friendly spaces, and more.
To reiterate the Momcozy mantra: "Before becoming a mother, we are ourselves before any other role." The brand invites all moms to this Cozy Village, where no mom is left behind. Join the community for insights, encouragement, and support to become the ultimate superhero! And while at it, peek into the future of maternal comfort with the latest products and innovations.
Here's to growth as a mom and as a person! Join other moms ready to evolve, grow, and stay cozy together at the NYFW.