We come to this place for Practical Magic.
At least, that’s a past role Nicole Kidman is channeling to tease that another AMC ad—like the movie theater chain’s original that debuted in September 2021—is on the way.
“Maybe, yes,” the 57-year-old exclusively told E! News correspondent Will Marfuggi Oct. 23 at the Los Angeles premiere of Lioness’ second season. “Yes, you need to talk to Adam [Aron, CEO of AMC Theaters].”
But Nicole—who is mom to Sunday Rose, 16, and Faith Margaret, 13, with husband Keith Urban, as well as daughter Bella, 31, and son Connor, 29, with ex Tom Cruise—went a step further to confirm that the ball is actually already rolling.
“We're in the making,” she continued in the interview, airing Oct. 24 at 11 p.m. on E! News. “I'm using a Practical Magic term: There's things brewing.”
As for how the Big Little Lies alum feels about the iconic pre-movie ad, whose fame and campy flare earned it a spoof on Saturday Night Live? She is grateful for the video’s impact on fans.
“I’m so glad that they do [love them],” she told E! News in April, “because it means that they go to the theater.”
And film lovers aren’t the only ones who enjoy going to the movies to relax. Nicole also found herself visiting her local AMC theater to take a break from filming season two of Lioness—premiering Oct. 27 on Paramount+—in Texas.
“I’d go to an AMC,” she told Entertainment Tonight in an interview published Oct. 24, “and I sit there and I hide my face when I come on screen. I even sent the head of AMC, Adam, a message that the AMC right there in Fort Worth is perfection.”
But it isn’t just chronically online social media users that enjoy the impact of Nicole’s dramatic and heartwarming ad.
In April, while honoring Nicole as she received the AFI Life Achievement Award—an honor given to an individual whose career in entertainment has impacted American culture—Morgan Freeman spoofed the video with his own version. He praised the Perfect Couple actress by referencing AMC’s tagline, simply saying, “Nicole Kidman, she makes movies better.”
Beyond her impactful role as the AMC spokeswoman, keep reading to see more of Nicole's best roles over the years.
Dead Calm
Nicole Kidman made her onscreen debut in 1983, but it was her breakout role alongside Sam Neill and Billy Zane in the 1989 thriller Dead Calm that really put her on the map.
Days of Thunder
In 1990, Kidman starred as Tom Cruise's love interest in this high-octane drama, and the pair married later that year.
Far and Away
The power couple teamed up again for director Ron Howard's epic romance, playing Irish immigrants hoping to claim land in 1890s America.
To Die For
The Aussie actress earned her first Golden Globe for this critically-acclaimed satirical comedy about an ambitious TV reporter.
Batman Forever
In 1995, she starred in her first superhero movie, playing Dr. Chase Meridian opposite Val Kilmer's Batman.
Practical Magic
In this beloved 1998 comedy, Kidman joined forces with Sandra Bullock to play witchy sisters Sally and Gilly Owens.
Eyes Wide Shut
Before their divorce in 2001, Kidman and Cruise appeared onscreen together one last time in Stanley Kubrick's erotic drama.
Moulin Rouge!
In 2001, she picked up her first Oscar nomination for her role as Satine in the dazzling hit musical.
The Others
Switching gears once again, Kidman delivered a spooky turn and a twist ending in this supernatural horror.
The Hours
Kidman scored her first Oscar win in 2002, playing the writer Virginia Woolf.
Bewitched
While Bewitched didn't cast a spell at the 2005 box office, Kidman was widely praised for her comedic turn a opposite Will Ferrell.
The Golden Compass
In 2007, she stole the show as the wicked Mrs. Coulter in this fantasy adventure film based on the books by Philip Pullman.
Rabbit Hole
The actress earned her third Oscar nomination for this 2010 drama, starring alongside Aaron Eckhart as a couple dealing with the aftermath of their child’s death.
Paddington
It was back to villain mode in 2014, playing an evil taxidermist who was trying to stuff poor Paddington and display him in the Natural History Museum.
Lion
Kidman starred as adoptive mother Sue Brierley in this heartwarming true story that earned her an Academy Award nomination for Best Supporting Actress.
The Killing of a Sacred Deer
In 2017, she joined Colin Farrell and Barry Keoghan in this critically-acclaimed and very creepy psychological thriller by director Yorgos Lanthimos.
Aquaman
She dove back into the superhero realm in 2018 by playing Atlanna, the mother to Jason Momoa's Aquaman.
Big Little Lies
Kidman joined the all-star cast of Reese Witherspoon, Shailene Woodley, Zoë Kravitz, and Laura Dern in HBO's hugely popular limited series, earning herself an Emmy and a Golden Globe along the way.
Bombshell
She portrayed Gretchen Carlson in this 2019 drama about the downfall of Fox News CEO Roger Ailes.
The Undoing
She teamed up with Hugh Grant to star in this psychological drama, which ended up being HBO's most-watched show of 2020.
AMC Theatres ad
She created one of the pop culture moments of 2021 by declaring, "heartbreak feels good in a place likе this" for AMC.
Nine Perfect Strangers
Kidman's hotstreak on TV continued into 2021 with her role as the mysterious host of a wellness resort in this Hulu drama series.
Being the Ricardos
In 2022, the actress racked up her fifth Oscar nomination playing Lucille Ball opposite Javier Bardem's Desi Arnaz.
Expats
And in 2024, she joined the ensemble cast of Amazon Prime's new series, about the lives of expatriates living in Hong Kong.