Hoda Kotb and Jenna Bush Hager flying this Halloween.
After all, the Hoda and Jenna hosts looked to one of the most iconic movie scenes for their costume-inspiration this year, stepping onto the Today plaza as Jack and Rose from Titanic.
For her part, Jenna was Kate Winslet’s Rose, donning an exact replica of the character’s billowing blue dress—white scarf and all—and topping off her look with a cascading red wig.
Hoda, meanwhile, celebrated her last Today Halloween celebration as Leonardo DiCaprio’s Jack. The 60-year-old, who recently announced she’d be retiring from her role as an NBC anchor in the new year, looked practically unrecognizable totally changed in a short brown wig, trousers and suspenders.
But while her transformation was complete from her usual appearance, Hoda said the look actually reminded her of her past style.
“Oh my god, I feel like my seventh-grade self,” she joked in a behind-the-scenes look at her costume preparation, shared to Hoda and Jenna’s Instagram account. “This is really sad, I do. Because when I was a kid, they chopped my hair off and it looked kind of like this—on a good day.”
Yet she thought Jenna was the spitting image of Rose.
“You look like her!” Hoda gushed to her cohost in a subsequent video. “And I look like my Stephen Foster middle school self.”
But when it came to their big reveal, Hoda played the part perfectly.
Standing on a replica of the Titanic’s bow, with a sunset backdrop, Hoda wrapped her arms around Jenna as they swayed back and forth on the ocean’s “waves.”
And in a true homage to their characters, Jenna called out, “I’m flying!” right before Hoda yelled, “I’m king of the world!”
The iconic Titanic looks mark the last time Jenna and Hoda will dress up as a pair for Halloween before Hoda exits the show—a perfect cap off to what has been a long line of epic costumes for the two and their Today costars.
This year, they were joined on the Plaza by Elle Woods (Savannah Guthrie), Beetlejuice’s Lydia Deetz (Dylan Dreyer) and Beetlejuice (Al Roker), Ron Burgundy (Willie Geist), Austin Powers’ Foxxy Cleopatra (Sheinelle Jones) and Carson Daly as the titular character, Bring It On’s Isis (Laura Jarrett), Mrs. Doubtfire (Peter Alexander) and Craig Melvin as Beverly Hills Cop Axel F. Foley.
And to see even more epic morning show Halloween costumes, keep reading.
Hoda Kotb and Jenna Bush Hager
Near, far, wherever they are, this pair’s heart will go on as Rose and Jack in Titanic.
Savannah Guthrie and Luke Wilson
What? Like picking a Halloween costume is hard? Not for Today anchor who went as Elle Woods and recruited the Legally Bonde star to channel his character Emmett Richmond.
Kelly Clarkson
Call out Beetlejuice three times and the Grammy winner might just show up after looking this accurate.
Kelly Ripa and Mark Consuelos
This couple knows that Taylor Swift and Travis Kelce never go out of style. After all, it’s their second year paying homage to the power couple. This time in their iconic U.S. Open date looks.
Carson Daly and Sheinelle Jones
These two looked so groovy as Austin Powers and Foxxy Cleopatra, baby.
Laura Jarrett
Brr, it’s cold in here. There must be some Clovers in Studio 1A’s atmosphere! After all, this Today host was ready to form a pyramid in her Bring It On cheerleading costume.
Kelly Ripa and Mark Consuelos
The couple brought Winter River to life in their Beetlejuice look.
Amanda Kloots
Oops, this talk show co-host did it again by dazzling the audience with her look as Britney Spears on The Talk.
Jerry O’Connell
The co-host proved that he believes in life after love in his costume as Cher.
Sherri Shepherd
The daytime host paid homage to the biggest night in fashion, pulling her favorite looks from Met Gala over the years, like Kim Kardashian’s all-black ensemble in 2021 and Rihanna’s 2023 Valentino outfit.
Natalie Morales
The actress looked unrecognizable as Mr. Worldwide. Dalé!
Akbar Gbajabiamila
This former NFL player proved he can still hit the Running Man dressed as MC Hammer.
Mario Lopez
The Access Daily cohost and his family kept the party alive while booging in their Saturday Night Fever ensemble.