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Lace up, shoppers, because Black Friday deals are here. This is the time to save on everything, from fashion to beauty to gifts. And because I’m a runner/busy mom/person who loves comfort, my focus is always on sneakers. Whether it’s trendy styles or a new pair of running shoes, I’m always looking for long-lasting durability and cloudlike cushioning. So, I’ve put together a list of the best Black Friday deals on must-have sneakers, like Hoka, OnCloud, Veja, UGG, adidas, and more.
But, these sales from REI, Zappo’s, Nordstrom, and more, won't last long. So if you're looking to restock, up your fitness game, or just look really cute, now is the perfect time to buy. Make a run for those carts.
The Best Black Friday Must-Have Sneaker Deals
On The ROGER Advantage 2
White sneakers are still trending, so grab these comfortable On sneakers while you can. They're breathable with faux leather accents and so easy to style.
Hoka Bondi 8
Ideal for walking, running, and comfort, the Bondi 8 is a great Hoka option. It's soft and light, with plush cushioning and a comfy memory foam collar. This fan raved, "They are so comfortable that they are like not having any shoes on at all! Very light weight yet very sturdy."
Hoka Bondi 8
OK, this is the Bondi 8 again. But we found a few more places where they're on sale, just in case you haven't found your color and size preference yet.
Veja Dekkan Alveomesh Sneaker
Walking down the streets of NYC, all I see are Veja sneakers everywhere. Grab this trendy shoe at this price now.
Hoka Speedgoat 5
Comfort, support, and style all combine to bring you the Hoka Speedgoat 5. They have lots of grip for hikes, running, and more, plus lightweight stability to keep you moving.
adidas Gazelle Athletic Shoe
Adidas Gazelles are all over TikTok, so get yours now. For under $60, this pair is a steal. Choose from 17 colorways.
Nike Dunk Low
Use code ACCESS to get an extra 25% off these bestselling Nikes. With suede-like accents, cloudlike cushioning, and a retro vibe, you'll want to be rocking them all year long.
UGG Women's CapTrail Low
Love your UGGs, but wish you could get them as a sneaker? Well, your wish is granted. These UGG trail sneakers have a waterproof suede upper, molded foam footbed, and cute style to make them your new fav sneakers/boots/everything.
lululemon Women's Beyondfeel Running Shoe
Step out in style with these lululemon running shoes. Comfy and breathable, they'll keep you gliding along on the street or the treadmill. Grab them in 4 colorways.
Veja Rio Branco Sneaker
Save 55% on these Veja sneakers while you can. They're comfortable, chic, and oh-so trendy for work to the weekend.
Hoka Mach X Sneaker
I love Hokas, but I don't always love the price tag. Get the Mach X on sale and experience their breathable comfort. Best of all, they're waterproof if you're running outside.
On Cloudflyer 4
Runners and non-runners alike can agree that these On sneakers are comfortable, stable, and stylish. The fact that they're on sale is icing on the cake.
Hoka Arahi 7
Stable, lightweight, and plush, these Hokas are just what you need to keep you logging in mile and mile on the road. They're also breathable and will keep you gait smooth and stable.
UGG Ez-Duzzit Lace
Want your sneakers with a little more lift? Then you need these UGG sneakers. They have a cushioned platform and suede upper that's both stylish and comfy.
On Cloudnova Form
Your every step will be soft and cushioned with these On Cloudnova Form sneakers. Whether you're running on the treadmill, running errands, or running to the couch, they'll have you covered.
Hoka Stinson 7
These Hoka Stinson 7 sneakers are breathable, comfortable, and made for all terrains -- what the brand calls their "road-to-trail agility." Snag them now, they even come in half sizes.
On Cloudpulse
Super stable and cushioned, these On sneakers will keep your feet happy at the gym or running errands. One shopper raved, "The more you wear them the more they form to your foot!"
Still shopping? Then check out the best gifts for people who don't want anything.
What is Black Friday?
Black Friday is the day following Thanksgiving in the United States, traditionally marking the start of the holiday shopping season. The term "Black Friday" originated in the 1960s and refers to the point in the year when retailers begin to turn a profit, moving from being "in the red" (indicating losses) to "in the black" (indicating profits). Retailers offer significant discounts and promotions, attracting millions of shoppers looking for the best deals.
Are online Black Friday deals better than in-store deals?
Online Black Friday deals can often be just as good, if not better, than in-store deals. Many retailers offer exclusive online discounts and free shipping options. Plus, shopping online allows you to avoid crowds and shop from the comfort of your home. Trust us, we recommend not storming the local Macy’s and instead finding the best deals from us.
How can I best prepare for Black Friday sales?
To prepare for Black Friday, start by making a shopping list of items you want and compare prices in advance to catch the best deals. Be sure to bookmark your favorite retailers and set up accounts for faster checkout. Sign up for our E! Insider Shop newsletter for exclusive access to deals, and follow us on Instagram for real-time updates on flash sales.
When do Black Friday deals start and end?
While Black Friday 2024 will take place on November 29th, many brands start their sales online on Thanksgiving evening or even days prior, allowing shoppers to take advantage of deals before the official day begins. So far, Coach, Lululemon, and Michael Kors have already marked down tons of items. However, these deals won't last forever—most sales will continue through Cyber Monday, while some may end sooner depending on stock availability. Be sure to shop early to avoid missing out on your favorite items!
What brands have the best sales on Black Friday?
We have already put together a list of the best deals to shop this Black Friday, featuring all of our favorite brands and products. If you’re looking for a specific brand, we've seen incredible discounts from Dyson, Nordstrom Rack, Kate Spade, Lululemon, and many others. Whether you're shopping for stylish activewear, luxury handbags, or classic wardrobe staples, these brands are offering some of the most impressive deals of the season.
—Originally published November 18, 2024 at 11:52 AM PT.