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After a long day, there’s nothing like a hot shower or bath to wash away the stress. But let’s be real—wrapping up in a scratchy old towel is a buzzkill. Black Friday is the perfect time to upgrade your bath game with luxe towels that bring hotel-level softness right to your bathroom. These plush picks are super absorbent, cozy as can be, and (spoiler alert) surprisingly affordable with this season's epic deals.
Whether you’re drying off or just want to feel pampered, these towels are like wrapping yourself in a fluffy cloud—we’re not joking. E! editors are raving about these top-tier finds, so you know they’re the real deal. Ready to turn your everyday bath routine into a spa-worthy experience? Scroll on to snag the best Black Friday discounts and finally say goodbye to crusty towels for good. Your Zen moment just got a major upgrade!
E! Editor Black Friday Call Out Deals
- Brooklinen: Save 25% off towels, comforters, and more, plus up to 50% off bundles.
- Cozy Earth: Enjoy 20% off this towel set available on Amazon.
- Parachute: Shop 30% off sitewide, and up to 75% off sale collection.
- Pottery Barn: Save up to 50% off, plus free shipping on 1000s of items.
Best Black Friday Deals on Towels
Quince Organic Turkish Waffle Bath Towel Bundle
This E! editor-approved waffle bath towel bundle is not only incredibly absorbent, it's also chic and aesthetically pleasing, making it the perfect pick for those who love keeping their bathroom both stylish and functional. With its elegant design and exceptional performance, every shower or bath becomes a luxurious experience to be savored.
Glowing review: "This was my first quince purchase and led to so many more! I love having these towels hanging in the bathroom - they actually add to the space vs. take away from it! Super soft and have held up well after washes."
Parachute Classic Turkish Cotton Towels
Crafted with 100 percent long-staple Turkish cotton and innovative aerocotton technology, these plush towels promise exceptional softness, absorbency, and quick-drying capabilities, leaving you feeling fresh and clean after every use. They also come in four muted colors to match any aesthetic.
Glowing review: "I had been eyeing these for a while and when this color went on sale I knew I needed them. They are thick and luxurious but dry very well and quickly. For me they are the perfect blend of comfort and functionality. They also snag less easily than the ribbed towels in my experience."
Brooklinen Super-Plush Bath Towels
These best-selling Super-Plush towels are crafted from the finest 100% long-staple Turkish cotton, ensuring durability and unmatched softness. With an indulgent 820 GSM, each wash, wrap, and dry is elevated to a luxurious experience, enveloping you in over-the-top plushness that feels like a warm hug every time.
Glowing review: "I decided to upgrade my bath and hand towels after having my old ones from Costco for many years. Brooklinen's towels are exactly what I was hoping for; nicely made, stylish towels that dry me well without leaving tiny fibers all over the place. They were definitely more expensive than my Costco ones but I feel that you get what you pay for here. I will definitely be buying more in the future if/when I need more."
Pottery Barn Grand Organic Cotton Embroidered Towel
Next spa day, make sure to dry yourself off with these plush towels. They're meticulously crafted in Portugal from organic cotton selected for its extra-long fibers, ensuring an irresistibly soft and silky feel. With a dense 700-gram weight, they also deliver hotel-worthy comfort and luxury straight to your home (yes, please!).
Why E! loves it: Very plush and perfect as a housewarming gift, thanks to its elegant embroidered details.
Cozy Earth White Waffle Bath Towels
Responsibly made using 100% Mulberry silk, these Cozy Earth waffle bath towels are another favorite from our editors. They're ultra-absorbent thanks to their 600-gram weight, and are also machine washable. The best part? The enhanced weave doesn't allow them to pill, keeping the towels looking brand new after constant use.
Glowing review: "Cozy Earth towels are so well made and are nicer than any top-rated hotel towels I've used. They are thick but not stiff. They wash and dry well and look very classy when hung. After using these towels - I just can't go back to any other brand."
Bloomingdales Frette Diamond Bordo Towels
These Frette Diamond Bordo towels are meticulously crafted in Portugal with a woven jacquard border, embodying unparalleled luxury down to the finest detail. Made from high-quality Egyptian cotton for supreme absorbency and ultra-softness, every use will feel like you're wrapped in clouds, albeit with a splurge-worthy price tag.
Glowing review: "I have always wanted to know "what's the big deal about Frette towels & Linen"? Now I know. I waited until they were on sale and bought towel sets for me and my husband by Frette. They are soft, fluffy, wash and dry well and feel very luxurious. Happy purchase!"
Looking for more Black Friday deals? Check out our round up of artificial Christmas trees to prep your home for the holidays.
What is Black Friday?
Black Friday is the day following Thanksgiving in the United States, traditionally marking the start of the holiday shopping season. The term "Black Friday" originated in the 1960s and refers to the point in the year when retailers begin to turn a profit, moving from being "in the red" (indicating losses) to "in the black" (indicating profits). Retailers offer significant discounts and promotions, attracting millions of shoppers looking for the best deals.
Are online Black Friday deals better than in-store deals?
Online Black Friday deals can often be just as good, if not better, than in-store deals. Many retailers offer exclusive online discounts and free shipping options. Plus, shopping online allows you to avoid crowds and shop from the comfort of your home. Trust us, we recommend not storming the local Macy’s and instead finding the best deals from us.
How can I best prepare for Black Friday sales?
To prepare for Black Friday, start by making a shopping list of items you want and compare prices in advance to catch the best deals. Be sure to bookmark your favorite retailers and set up accounts for faster checkout. Sign up for our E! Insider Shop newsletter for exclusive access to deals, and follow us on Instagram for real-time updates on flash sales.
When do Black Friday deals start and end?
While Black Friday 2024 will take place on November 29th, many brands start their sales online on Thanksgiving evening or even days prior, allowing shoppers to take advantage of deals before the official day begins. So far, Coach, Lululemon, and Michael Kors have already marked down tons of items. However, these deals won't last forever—most sales will continue through Cyber Monday, while some may end sooner depending on stock availability. Be sure to shop early to avoid missing out on your favorite items!
What brands have the best sales on Black Friday?
We have already put together a list of the best deals to shop this Black Friday, featuring all of our favorite brands and products. If you’re looking for a specific brand, we've seen incredible discounts from Dyson, Nordstrom Rack, Kate Spade, Lululemon, and many others. Whether you're shopping for stylish activewear, luxury handbags, or classic wardrobe staples, these brands are offering some of the most impressive deals of the season.