Jason Kelce thinks the whole idea of a lookalike contest is hilariously ridiculous.
The retired Philadelphia Eagles center reacted to the viral competition that was held on Dec. 15 in the Pennsylvania city.
“Newsflash, any overweight white guy with a beard looks just like me, what are we talking about?” Jason said during the Monday Night Football Countdown Dec. 16. “It’s an easy competition. There is absolutely nothing unique about any of these gentlemen other than they are large people with beards and they are of Caucasian complexion.”
But when Jason’s cohosts, Scott Van Pelt and Ryan Clark, pointed out the number of men who showed up to the competition, the New Heights host couldn’t help but praise the winner.
“That guy is spot on,” he said regarding one contestant who rocked a sweater. “That’s my new profile picture.”
During the competition, some of the contestants stripped their shirts and bared their hairy chest as a callback to Jason’s appearance at the Buffalo Bills vs. Kansas City Chiefs game in January, where he went viral after captured chugging a beer before ripping his shirt open in the stands.
“You guys know exactly why they are going that,” he quipped. “Sometimes when you are enjoying a few beverages and it’s cold outside you get a little…”
Jason—older brother to Kansas City Chiefs star Travis Kelce—even joked that he attended the contest and lost.
“I gotta confession that is actually me,” he said. “I came to my own lookalike and came in second.”
“You know how disheartening it is to learn that there is nothing unique about you at all,” he continued. “Thousands of people look like you.”
One person who gave the contest their seal of approval was Jason’s pregnant wife Kylie Kelce, who offered some tips to any men thinking of entering, ahead of the big day.
“You do have to have a strong brow,” Kylie—who shares daughters Wyatt, 5, Elliotte, 3, and Bennett, 21 months—with Jason said on her Not Gonna Lie podcast Dec. 14. “There is a misconception about the degree of beard my husband has. It’s fairly short, it’s not unbelievable thick.”
Most importantly, Kylie noted that capturing her husband’s style would be key.
“Shoot for a heavy sweater,” she said. “One that has some type of design on it. I know we’ve all seen him in the dude sweater, that’s one of his favorites. I’m sure that we’ll see a few velour sweatsuits. You better make sure that you put the Italian flag on it so you can shout out Big Dom.”
“I do know it’s winter in Philadelphia, but lets’ be real..flip flops,” she added speaking of her husband’s signature Birkenstocks. “If you’re going to commit, commit.”
The Not Gonna Lie host was eager to see the results.
“I can’t wait to see who wins because I’m always interested in the number of people that tag me saying, ‘My husband looks like your husband,’" she said. “And then I have a moment of, ‘Have you really looked at my husband?’ I think it’s just because I live with him.”
Keep reading for more on Jason, Kylie and his lookalike daughters…
Baby on Board
In October 2019, Jason Kelce and Kylie Kelce welcomed their first baby together, a daughter named Wyatt Elizabeth Kelce.
Family of Four
Their second daughter Elliotte Ray Kelce joined the family two years later.
Party of Five
One year after Elliotte's arrival, Kylie shared that "another Kelce lady" would be added to the bunch with an adorable set of photos.
Meet Bennett
In February 2023, the couple welcomed their third child, with her arrival coming nearly two weeks after Jason faced off against brother Travis Kelce at the 2023 Super Bowl.
Golden Girls
Jason shared a glimpse at his oldest daughters holding a huge prize in May 2023, writing on Instagram, "Never in a million years did I think I’d hold the Larry O’Brien trophy, let alone that it would be in my house!!"
"Unbelievable honor to see it in person," he continued. "The size is incredible, looks so small when NBA players are holding it, but it’s actually massive!! The girls were very interested in it."
Perfect Teammates
The family of five hit the field in August 2023, with Kylie joking in an Instagram post, "Here for the Rita’s and obstacle courses with dad after practice."
Fly, Eagles Fly
Jason and Kylie rang in Wyatt's fourth birthday in October 2023 on the Philadelphia Eagles' home turf. As Kylie noted on Instagram, "We were celebrating a 4th birthday when the Birds went 4-0."
Lucky Charms
Kylie shared this pic of Wyatt, Elliotte and Bennett on Instagram in June 2024, writing, "Parents know… 2 out of 3 isn’t bad!"
Jason's mom Donna Kelce commented, "The cutest beautiful bunch of 'lucky charms' under that rainbow!!!!"
Baby No. 4
Jason and Kylie welcomed their fourth baby girl Finnley "Finn" Anne Kelce on March 30, 2025.
Mom and Me
Kylie craddled her Finn in her arms after the baby's March 2025 arrival.
Flower Power
Little Finn rocked a floral onesie shortly after she was born in the hospital.
Girl Dad
The Philadelphia Eagles alum held newborn Finnley close in an Instagram photo shared in April 2025.