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When it comes to hair goals, we’re all chasing the same thing: luscious, healthy strands that are soft to the touch. But let’s be real—hair maintenance can feel like a full-time job. Between dryness, frizz, and years of damage (15+ years of heat styling, anyone?), achieving the mane of your dreams can feel impossible. That’s why I had to share my secret weapon: the Redken All Soft Shampoo.
I’ve tried it, and let me tell you, it’s been a game-changer. My hair, once brittle and fried from over a decade of curling irons, flat irons, and blow-drying, is now soft, shiny, and full of life. This cult-favorite cleanser is packed with argan oil—sometimes called “liquid gold” in the beauty world—and it works wonders on dry, damaged strands. Argan oil is loaded with fatty acids, antioxidants, and vitamins that hydrate and repair hair without weighing it down.
Editor's Pick:
Redken All Soft Shampoo
With over 17,000 five-star reviews on Amazon, this moisturizing shampoo is perfect for daily use and will leave your locks feeling silky smooth even after one use (trust). Snag a 10.1 fl. oz bottle for only $27, and a 22.8 fl. oz bottle for $38.
Whether your hair is curly, straight, or somewhere in between, this gentle shampoo is perfect for daily use. Even if you’re skeptical (trust me, I was too), it’s worth a shot. My once frazzled strands are now smoother, more manageable, and finally healthy.
Take it from me—and Reddit’s beauty enthusiasts—you’ll never look back after trying this ultra-hydrating shampoo.
Shoppers Say:
•"I don't know what magic is in this bottle but ever since I changed to this formulation of Redken shampoo, my hair has improved greatly. I bought the set during the Prime Day sale in July and writing this review in December, each bottle is still over half full. You just need a small amount. Hard to retrain my brain into not using a whole handful. But it does its job and it leaves my hair silky smooth, and smelling nice but not too strong."
•"I recently bought the Redken All Soft shampoo & conditioner for my husband, who has curly hair, and I’m so impressed with the results! His curls are usually prone to dryness & frizz, but after using this duo, his hair has never felt softer or more hydrated."
•"Without a doubt 10/10 this made my hair so soft just after one use, easily my favorite product of the entire Redken line."
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
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—Originally published Jan. 14, 2025, at 3:00 a.m. PT