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Shopping for men can be tricky, but finding a great Valentine’s Day gift doesn’t have to be stressful—or expensive. Whether you’re shopping for your boyfriend, husband, or just a guy who deserves some appreciation, I’ve got you covered with gifts he’ll actually use and enjoy. The best part? Everything is under $30, so you don’t have to spend a fortune to impress him.
From practical gadgets and cool accessories to must-have tools and fun finds inspired by his favorite things—think NFL, Marvel, and Super Mario—there’s something for every guy. Whether he loves gaming, working out, or upgrading his everyday essentials, these gifts are thoughtful, useful, and budget-friendly.
Skip the cliché presents and surprise him with something he’ll truly appreciate.
Latme Magnetic Wristband With 15 Strong Magnets for Holding Screws Nails Drill Bits
Give him the ultimate tool for DIY projects with this magnetic wristband, designed to keep screws, nails, and drill bits within easy reach—making every task smoother and more efficient.
Beskar Foot Massager Roller
Soothe sore feet and relieve tension with this foot massage roller, designed to target pain from plantar fasciitis and provide deep tissue relief for a relaxing at-home therapy experience.
Color Options: 6
Mojo Licensing NFL Flask Set - 1 Flask and 2 Shot Glasses
Gift him this NFL flask set, complete with a flask and two shot glasses, so he can show team spirit while enjoying his favorite drink on the go.
Carhartt Camping Cooler
Keep his drinks cool and snacks fresh with this Carhartt insulated cooler, featuring two compartments for organized storage and built to handle outdoor adventures with ease.
Color Options: 5
Luckor Spotify Decorative Plaque Personalized Gift
Create a sentimental gift with this personalized Spotify plaque, featuring his favorite song and a photo, making it a unique and meaningful piece for his home or workspace.
Hofo Custom Baseball Cap With Your Text
Personalize his look with this customizable baseball hat, where you can add any text for a truly unique touch.
Color Options: 14
Neijiang Glow Basketball Net
Add some nighttime fun to his game with this glow-in-the-dark basketball net, perfect for playing under the stars or showing off his skills after dark.
Tukuos Telescoping Back Scratcher With 4 Piece Detachable Scratching Heads
Scratch that itch with this tool, featuring detachable heads and a telescopic design for easy, customizable reach whenever relief is needed.
Color Options: 5
5 Pair Super Mario Crew Socks
Surprise him with these fun Super Mario socks, a playful way to add some personality to his everyday wardrobe.
lululemon Bowline Short Stretch Cotton VersaTwill
Give the gift of comfort and style with these versatile shorts, perfect for keeping him cool whether he’s hitting the gym or relaxing on the weekend.
Size Range: XS to XXL
Color Options: 7
Mens Crew Neck Short Sleeve Regular Fit Batman DC Comics Graphic T-Shirt
Give him the perfect gift with this Batman tee that’s sure to make any fan smile and add a little superhero spirit to his day.
Size Range: Small to XXL
Rotation 6 Piece Magnetic Tip Screwdriver Set
Make his next project a breeze with this magnetic screwdriver set, perfect for holding screws in place and offering the precision needed for any DIY job or home improvement task.
Marvel Crew Socks
Treat the Marvel fan in your life to these socks that bring a dose of superhero energy to every step.
FurArt Credit Card Wallet
Keep his essentials secure and stylish with this RFID-blocking credit card wallet, compact enough for daily use yet packed with protection against identity theft.
Color Options: 45
Clubman Reserve Cognac Neat After Shave Lotion
Treat him to a refined aftershave with this smooth, cognac-scented lotion, perfect for adding a touch of luxury to his grooming routine while leaving a lasting, sophisticated scent.
Icramsy Travel Toiletry Bag
Help him stay organized at home or on the go with this sleek toiletry bag, perfect for keeping all his essentials neatly packed for travel or everyday use.
Color Options: 17
Coofandy Men’s Casual Button Down Shirt
Upgrade his wardrobe with this versatile short-sleeve shirt, perfect for effortless style whether he's lounging at home or heading out for a weekend adventure.
Size Range: Small to 3X
Color Options: 10
Fruit of the Loom Men's Moisture Wicking Eversoft Fleece Sweatshirt
Upgrade his comfort with this ultra-soft sweatshirt, perfect for cozy days or layering up when the weather turns chilly.
Size Range: Small to 4X
Color Options: 21
Jerzees Men's Short Sleeve Polo Shirt
Upgrade his polo collection with this stain-resistant design, perfect for staying polished through every meeting, game, or casual outing.
Size Range: Small to 5X
Color Options: 7
L3 Level 3 Styling Powder
Achieve a natural, textured look with this easy-to-apply styling powder, perfect for adding volume and control without any greasy residue, making it a go-to for effortless hair styling.
Carhartt Men's Knit Cuffed Beanie
Keep him warm with this durable Carhartt beanie, designed for comfort and functionality while braving the elements.
Color Options: 14
Proraso Nourishing for Coarse Beards
Pamper him with this nourishing shaving cream, designed for coarse beards to provide a smooth, comfortable shave while moisturizing and softening the skin for a refreshed feel after every use.
Oncai Mens Cozy Memory Foam Scuff Slippers
Treat him to all-day comfort with these memory foam slippers, perfect for indoor relaxation or quick outdoor trips, offering support and cushioning with every step.
Color Options: 23
Gildan Men's V-Neck T-Shirts, Multipack
Stock up on versatile, comfortable essentials with this 5-pack of men’s V-neck t-shirts, perfect for layering or wearing solo in a variety of colors to match any style.
Size Range: Small to XXL
Aceoce Manicure Set
Gift a grooming essential with this professional-grade manicure and pedicure set, featuring stainless steel tools that ensure precision for both hands and feet.
Color Options: 6
NY Threads Men's Hooded Fleece Bathrobe
Wrap him in comfort with this ultra-soft, fleece bathrobe that’s perfect for relaxing at home, featuring a plush, hooded design that makes it feel like a cozy hug every time he puts it on.
Size Range: Small to 3X
Color Options: 7
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.