Last Day! This Hair Care Brand Is Beloved By Stylists & Celebs: Shop Their Once-a-Year Sale for VIP Looks

Use code BDAY30 at checkout to save 30% on everything at R+Co. This sale happens just once a year, and today is the last day to shop, so don't wait.

By Marenah Dobin, Camila Quimper, Megan Gray Apr 01, 2025 7:10 PM
| Updated Apr 14, 2025 11:00 AM
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Beloved by celebs, revered by stylists, and recommended by shopping editors, you’ve probably heard us talk about R+Co before. It’s a brand with cult-favorite status, complete with moisturizing shampoos and conditioners, lightweight hairsprays, and smoothing leave-ins, IYKYK. And everything is color-safe, heat and UV-protective, vegan, cruelty-free, and gluten-free, and without harmful ingredients such as parabens, sulfates (SLS or SLES), mineral oil, and petrolatum.

Well, now they’re having a sale that only happens once a year, and everything is discounted. But, the sale ends today. To help you find the perfect products for your hair, we’ve rounded up our editors’ top picks, along with a celeb-favorite item or two – these are the best R+Co birthday sale deals.

What's on Sale at R+Co?

Everything is on sale right now at R+Co, from bestselling styling products to cult-favorite shampoos and conditioners. Just use promo code BDAY30 at checkout to get 30% off your order (we've done the math below). The sale ends April 14 (today).

So, keep on scrolling to shop the R+Co sale. And if you're not sure where to start, you can take the highly informative and incredibly accurate hair quiz to discover the perfect products for your hair type. Your dream hair awaits.

Find Your Perfect Hair Care Regimen

Take the Hair Quiz

Allow Cory, R+Co's virtual hair stylist, to walk you through this informative hair quiz. They'll ask your hair type, what kind of products, you're looking for, and more. It's very scientific.

Shop the Best R+Co Birthday Sale Deals

R+Co DART Pomade Stick

Sportscaster Erin Andrews reports, "I use a pomade stick from R+Co that helps with flyaways. It's really great and works like a balm."

R+Co Dallas Biotin Thickening Conditioner

Boost volume and strengthen your hair with a thickening conditioner that leaves it full, soft, and healthy-looking. Grab the shampoo while you're at it.

R+Co OUTER SPACE Flexible Hairspray

Want maximum hold without the crunchiness? Then you need this flexible hairspray. It's an R+Co bestseller and reviewers love how lightweight it feels (while still keeping its shape).

R+Co Badlands Dry Shampoo Paste

When you apply this dry shampoo paste to your strands you get a matte finish with a hold you can rework throughout the day. According to the brand, it's "One part dry shampoo, one part styling paste, 100% badass." Apply to second-day hair for fresh style or to damp hair and blow dry for extra volume.

R+Co Cassette Curl Defining Conditioner + Superseed Oil Complex

Define and hydrate your curls with this nourishing conditioner that smooths, detangles, and boosts shine for soft, bouncy hair. While you're at it, add the shampoo to your cart.

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R+Co SUN CATCHER Power C Boosting Leave-In Conditioner

Fight frizz and tangles with this leave-in conditioner. You can use it on dry or damp hair and it will keep hair nourished and smooth. One fan reported, "It leaves my hair feeling soft and smooth as well as hydrating but not heavy."

R+Co Control Flexible Paste

Create effortlessly tousled looks with a flexible formula that allows you to reshape your hair throughout the day while maintaining a soft, touchable finish.

R+Co TELEVISION Perfect Hair Shampoo

According to R+Co, this bestselling shampoo and conditioner are "perfect." It not only gives you body and shine, but it also strengthens and smooths your strands for your big close-up.

R+Co CASSETTE Curl Defining Masque

Transform your curls with this deeply nourishing masque that enhances definition and boosts hydration. Infused with rich ingredients, it revitalizes your hair, leaving it soft, bouncy, and full of life.

R+Co ATLANTIS Moisturizing B5 Conditioner

Dry hair? Use the Atlantis conditioner and shampoo for maximum hydration. Plus, it can even help with strand breakage, frizz, and split ends.

R+Co CANDY STRIPE Protect + Prep Detangling Spray

A detangling spray that also has 450 degrees of heat protection? Yes, please. This lightweight mist nourishes and protects strands, along with added volume and shine.

How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.

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-Originally Published April 1, 12:10 p.m. PT