Hailey Bieber is on the rhode to going global.
The 28-year-old has officially sold her Rhode Skin company to e.l.f. Beauty for $1 billion, the cosmetics brand confirmed in a May 28 press release.
The acquisition is comprised of $800 million in cash and stock provided to Rhode owners—including CEO Nick Vlahos, Bieber and her cofounders Lauren Ratner and Michael D. Ratner—at the deal's closing, in addition to an additional $200 million of potential earnout based on "future growth of the brand over a three-year timeframe," per the release.
Following the announcement, Hailey—who will remain Chief Creative Officer and Head of Innovation at Rhode, as well as work as a strategic advisor for e.l.f.—reflected on how much she's achieved with her skincare brand since launching it in 2022 and why teaming up with e.l.f. felt like a good fit.
"I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces, places, and faces globally," Hailey wrote in a May 28 Instagram post. "So, today I am so incredibly excited and proud to announce that we are partnering with e.l.f. Beauty as we step into this next chapter in the world of rhode."
Describing the makeup brand as a "like-minded disruptor with a vision to be a different kind of company that believes in big ideas and innovation in the same way that I do," the model went to express how "excited and invigorated" she is moving into this next chapter.
"Thank you to the amazing rhode team who have helped me build over the years," she said. "I couldn’t have done it without all of you. And to our rhode community, thank you for being the most supportive and for being on this journey, this next chapter is going to be even more incredible together!"
And her cofounder Lauren seconded that sentiment, writing in her own May 28 Instagram post announcing the deal, "The last 5 years building @rhode has been one of the greatest experiences of my life."
"To our entire rhode community - thank you for your endless love and support for the brand," she continued. "We see every video, comment and message and it means so much to us. We can’t wait for you to see what we have coming!"
As for e.l.f., the beauty company provided insight into the new heights they plan to achieve by partnering with Rhode.
"We are excited by rhode's ability to break beauty barriers, fully aligning with e.l.f. Beauty's vision to create a different kind of company," e.l.f. Chairman and CEO Tarang Amin said in the release. "Rhode is a beautiful brand that we believe is ready for rocketship growth."
For more insight into how much money celebs and influencers earn, keep reading.
Lil Tay
The content creator said in an August 2025 Instagram post that she earned over $1 million on OnlyFans in three hours, less than a week after turning 18.
Tay shared a photo of her alleged earnings, in which she earned $1,024,298: $486,558 from messages, $511,003 from subscriptions and $26,736 in tips.
Miriam Ezagui
She shared in June 2025 that a sex toy company once offered her $100,000 to do advertisements for them, which she turned down. The deal would've included two in-feed Instagram posts, two TikTok posts, two Instagram Story posts and two YouTube integrations.
Jimmy "Mr. Beast" Donaldson
The YouTuber—who boasts over 430 million subscribers on the platform—shared that he had become a billionaire "on paper" in February 2025.
However, he explained that he mostly doesn't keep that money for himself.
"In my actual bank account, I have less than a million dollars," he explained during an appearance on the Diary of a CEO podcast at the time. "I just like to reinvest it all."
Sophie Rain
The OnlyFans model revealed that she made over $43 million in just one year on the adult subscription platform. In fact, she even shared screenshots of her earnings from November 2023 to November 2024, which included a $4.7 million paycheck from one subscriber alone.
JoJo Siwa
The Dance Moms alum revealed that she made "six digits a month, easy" on YouTube videos as a 13-year-old. She added in the 2024 documentary Child Star that she now posts up to 300 times a day on Snapchat as part of her influencing career.
Chris Olsen
The TikToker revealed he has a net worth of over seven figures.
"You guys can keep calling me annoying," he quipped in a July 2024 video. "Being annoying has made me a millionaire."
Jeffree Star
The makeup artist revealed he earns $50,000 when he hosts a TikTok live—which he does four or five times a week—through selling cosmetics and gifting from fans.
"I'll make bacon in the morning and make $50,000," Jeffree told the Cancelled podcast in November 2024. "There's some times where I don't sell at all, and I'll just make bacon in my kitchen, in my bathrobe, in my little slippers, we'll just hang out and I'll just chat and I'll do a Q&A."
Other times, he's making bank by offering discounts on his own branded makeup products.
"It's a niche market but it's massive," he added. "We're the No. 1 or 2 beauty store."
Lily Phillips
The OnlyFans model—who made headlines in December 2024 for sleeping with 101 men in one day—told E! News that she earns a "good amount" off of creating NSFW content on the subscription-based platform.
As for a ballpark figure, she said, "Oh, we're in the millions."
Markell Washington
Markell—known for his dance videos—told Salary Transparency Street in 2023 that he earns between $500,000 and $700,000 a year, mostly from brand deals and Snapchat's mid-roll program.
Deepti Vempati and Natalie Lee
After appearing on Netflix's dating show Love Is Blind in 2022, the pair pivoted to social media stardom and said they each made $500,000 in less than two years as influencers.
Julia
The ASMR influencer—known as @itsblitzzz on YouTube —admitted in January 2024 that she scores about $56,400 a year on ad revenue from old videos, without creating new content.
She's made over $610,000 in 14 years on the platform in ad revenue alone, with less than a million subscribers.
King Caitlin ASMR
The ASMR creator shared that she made $3,948.05 on TikTok in September 2024 (with nearly 400,000 followers) and $910.95 on YouTube in the same month (with nearly 27,000 subscribers).
Makayla Samountry
The Minnesota YouTuber made over $193,000 on the adult platform OnlyFans from January 2020 to December 2022, she shared in a Medium article.
Morgan Presley
As explained on The Really Good Podcast in 2023, the content creator has scored $50,000 on a single sponsored video.
Gigi Robinson
The chronic illness advocate told Salary Transparency Street in 2023 that she earns about $150,000 a year with less than 40,000 Instagram followers.
Ben Brainard
The comedian charges between $5,000 and $10,000 for a sponsored video, he told Salary Transparency Street.
Kamillah Rae
The YouTuber shared that she made $4,746.94 from monetization on the platform from August 2023 to January 2024 (from a total of 923,700 video views), with under 30,000 subscribers.