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If you’ve been hunting for unbeatable summer deals on home and tech, fashion, and beauty, you’re in luck. Amazon Prime Day is almost here.
The multi-day sale runs from July 8 to July 11, 2025, but you don't have to wait to start saving. Early Prime Day deals are already live, and some of the best offers on must-have Amazon tech may sell out quickly.
If you've always wanted an Amazon Fire Tablet (or have a loved one who does) you can get one for 50% off.
This Kindle e-reader has incredible battery life, which lasts for weeks (not hours), and comes with a case and stylus — perfect for students headed back to school in the fall and avid readers.
Tune out and focus on your gym playlist, your airplane movie, and your podcasts with must-have, noise-cancelling Echo Buds for 68% off.
Upgrade your living room with an Insignia smart TV for just $130 — perfect for catching up on your favorite Bravo series.
Everything below is on sale now ahead of Amazon Prime Day.
The Best Early Prime Day Deals on Amazon Devices
- Sell Out Risk: Fire TV Stick 4K Streaming Device, $49.99 $24.99
- Rare Deal: Amazon Fire HD 10 Tablet, $139.99 $69.99
- Editor's Pick: Kindle Scribe (64GB), $549.99 $344.97
Amazon Fire TV Stick 4K streaming device
The Fire TV Stick is an affordable option if you want to enjoy fast streaming in 4K. It's easy to set up and stays hidden behind your TV.
You can stream Netflix, Prime Video, Disney+, Peacock, and more, plus there are millions of songs you can listen to. This is also great for live TV, and includes a free 6-month subscription for MGM+.
Amazon Echo Buds with Active Noise Cancellation (newest model)
Get these noise-cancelling earbuds for 68% off and enjoy crisp, balanced sound.
The battery lasts up to 5 hours and a quick, 15-minute charge gives you 2 more hours of listening time. Pair them with your iOS or Android devices.
Amazon Fire HD 10 Tablet
The Amazon Fire HD 10 Tablet has 13 hours of battery life, so you can enjoy Netflix, Disney+, Spotify, Prime Video, Zoom, and more of your favorite apps with ease.
This device has 17,300+ 5-star Amazon reviews.
Blink Outdoor 4 – Wire-free smart security camera, 3 camera system
You can save 40% on this 3-camera security system that works indoors and outside, plus it connects right to your phone.
Everything is wireless, so there are no wires or cords, and the battery life will last you 2 years. And with 23,000+ 5-star Amazon reviews, shoppers agree that it's great.
Amazon Echo Dot (5th Gen, 2022 release)
Backed by over 121,000 5-star reviews, the Amazon Echo Dot is popular for a reason.
You can stream music, connect it to Alexa for smart home controls, and the LED screen displays the time, weather, alarms, and song titles. Your life just got so much more productive.
Amazon Fire Max 11 tablet (newest model)
With an 11-inch screen, a 128 GB capacity, and 14 hours of battery life, this latest version of the Amazon Fire Max tablet is an easy add-to-cart.
It boasts 128 GB of storage.
Amazon Echo Spot (2024 release)
With the Amazon Echo Spot you can stream music, connect it to Alexa for smart home controls, and check the time, weather, and alarms.
Reviewers rave about the sleek design, sound quality, and its functionality as a nightstand clock.
Amazon Fire TV Cube
Stream your media in a snap with the Amazon Fire TV Cube. It's the first-ever streaming media player that features Wi-Fi 6E support and can connect with your gaming console, cable box, or webcam.
You can even use it with Alexa to start video calls, get weather checks, view your Ring camera, and more.
Amazon Smart Plug (2-Pack)
Just plug in the Amazon Smart Plug and you can immediately connect with Alexa and add voice control to any outlet.
Set timers, control the lights while you're away, and more, via the Alexa app. It comes with an impressive 468,900+ 5-star Amazon rating.
INSIGNIA 42-inch Class F20 Series Smart Full HD 1080p Fire TV
Watch your favorite movies and TV shows in high def with the Insignia 42-inch Fire TV.
It includes an Alexa remote for easily finding the perfect program, supports Apple Play, and reviewers rave about the ease of setup.
Echo Pop (newest model) with Smart Color Bulb
According to Kyle Richards, "This is an Alexa speaker. This is fun to have around," and she recommends it as a gift.
It even comes with a smart color bulb.
New Amazon Kindle Scribe Essentials Bundle (64GB)
Want a traditional Kindle? Then you should snag this one on sale.
It's lightweight, has a great battery life and it's the most convenient e-device for reading. This bundle includes a cover and power adapter.
Want the very best Early Amazon Prime Day Deals? Then check out the best discounts you can shop right now.
When can I start shopping for 2025 Amazon Prime Day Deals?
While Amazon Prime Day officially kicks off July 8, you can start shopping for early deals right now! Find all of the best early Prime Day deals here.
Where can I find the best 2025 Amazon Prime Day deals?
Stay ahead of jaw-dropping sales by regularly checking E! Insider Shop. We've made it easy to shop all the best deals right away by compiling editor-approved Prime Day picks into one convenient place.
Are Amazon Prime Day deals better than Black Friday?
In many cases, Prime Day deals are just as good if not better than those you’ll find on Black Friday. During Prime Day, you can shop up to 70% off on tech, beauty, fashion and more all in one place.
When does Prime Day 2025 end?
Amazon Prime Day 2025 runs from July 8 to July 11. However, some deals will still be available after that date. Tune in to the E! Insider Shop to find amazing deals even after the sale ends.
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.