Hailey Bieber will never say never to expanding her business.
The Rhode skin founder, 28, unveiled her newest lineup of accessories from the beauty brand in a July 2 Instagram post she captioned "lemontini ballerini," featuring a series of photos of herself modeling the new products. And along with a new lemon-yellow lipgloss-holding phone case with a matching peptide lip tint and pouch, she showed off a gold metallic belt-style belly-chain that not only serves as a bikini accessory, but also as a functional lip gloss holder.
The unique style garnered a mixed reaction in the comment section of the post, especially as some fans thought it looked like it might be used for a bit of a different purpose. One user commented, "Why did I think that was a bedazzled tampon for a second," while another echoed the idea, "Omg the perfect tampon holder."
However, many loved the trendy beach-day style, with one enthusiastic user writing, "I NEED THAT BELLY CHAINNNNN."
Husband Justin Bieber’s family also gave their full support for the look, with the Baby singer's half-sister Jazmyn Bieber commenting "loveeee," and stepsister Allie Bieber writing, "obsessed! need this."
TikTok star and upcoming Dancing With the Stars contestant Alix Earle also gave it her stamp of approval, commenting, "HOTTTT."
Not only did the belly chain receive mixed reaction, but so did the color choice. After users began asking why Hailey—who shares baby Jack Blues Bieber, 10 months, with Justin—didn't opt for a softer, trendy butter yellow hue, the entrepreneur clapped back on her Instagram story, writing "stop asking me why it's not 'butter yellow. It's not butter yellow because it's LEMON. not butter. and butter yellow is played out.. respectfully."
And Rhode made it clear that the brand is all-in on lemon, with their Instagram account featuring multiple photos centered on the color. As they put it, it's a "lemontini summer."
For more of Hailey Bieber's style, read on.
First Monday in May
Why, yes, Hailey Bieber did look super fine in a Saint Laurent mini dress blazer at the 2025 Met Gala.
Model Behavior
Turning up to support the L.A. store opening for Gigi Hadid's cashmere brand Guest in Residence in December 2024, the model slipped into archival Tom Ford for Yves Saint Laurent.
All Business
Five months before welcoming son Jack Blues Bieber with husband Justin Bieber, Hailey suited up to conceal her growing baby bump at a March 2024 toast to Oppenheimer in L.A.
Elegantly Chic
The Rhode founder wowed at the 2023 Vanity Fair Oscars after-party with this chic YSL gown.
Dominatrix Diva
During a late-night outing in 2023, the model mastered the art of being dressed to kill with this femme fatale LBD.
Breafast at Tiffany's
To celebrate the re-opening of Tiffany & Co.'s iconic New York City location in 2023, Hailey channeled a modern-day Audrey Hepburn with her sleek little black dress.
Vision in White
Before quiet luxury became trendy in 2023, Hailey was ahead of the curve in this sophisticated white ensemble.
White Hot
Hailey stole the spotlight at the 2022 Met Gala with her cream-colored silk satin slip dress, larger-than-life feathery shawl and sheer black pantyhose.
Lady in Lace
For the 2020 Vanity Fair Oscars party, the model made sure all eyes were on her as she sizzled in this risqué lace dress.
She Means Business
Hailey took the plunge with this blazer dress at a 2020 Golden Globes after-party.
Nautical and Nice
A treasure that isn't buried! Hailey confidently posed on the beach in this low-cut, striped mini dress for the 2019 Saint Laurent Fashion Show.
Denim on Denim
The model looked casually glamorous for Coachella in 2019.
Party in the Back
Her head wasn't the only one turning when she walked up the steps at the 2019 Met Gala in this gown designed and personalized by Alexander Wang.
Street Chic
The blonde bombshell suited up for Zadig + Voltaire's 2019 NYFW show.
Posh Spice
The model rocked an all-pink pant suit while heading to the 2018 Carolina Herrera show in New York City.
LBD
The Drop the Mic host showed off her stunning legs in this LBD, while leaving a New York City restaurant in 2018.
Business Chic
Hailey rocked the smokey eye shadow look in 2018 as she struck a pose at the Levi's Time Square Opening in New York City.
Casual Outting
The model kept it casual for a 2018 stroll through New York City.
Pink Parade
Hailey had us all blushing when she wore this sleek embellished pompom style dress complete with her innovative pink hair in 2018.
Showstopper
The Met Gala regular went with Tommy Hilfiger's heavenly design in 2018. .
An Elie Saab Vision
Velvet, tulle and sexy accent belts? Cannes do. She embraced all the trends while at the French film festival in 2017.
Playful Plaids
The model made a case for mixing plaids while in Paris in 2016.
Coordinated Neutrals
An emerald houndstooth overcoat, over-the-knee boots and green mirrored glasses for a 2016 Paris outing? Check, check and check.