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Amazon Prime Day 2025 is officially here, and that means the competitors are out to play. Tons of places, from Walmart to Target, have competing sales vying for your attention. We've broken them down for you so that you can find the best price possible on what you're shopping for.
Expand your search to the stores below, which also have great deals. Shop the best Amazon Prime Day alternative fashion, beauty and home sales ahead. Find info on the top deals we've found here.
Prime Day Alternative Fashion Sales
- Target: It's Target Circle Week now through July 12. Become a Target Circle member to shop. It's free to sign up. Right now get 40% off shoes, 30% off women's clothes and more.
- Adidas: Save up to 40% on clothes and shoes at Adidas.
- Anthropologie: Anthro has up to 30% off on more than 1,500 styles of clothes, accessories and shoes.
- Nordstrom: The Nordstrom Anniversary Sale preview is here for Nordy Club members. Sign up to become a Nordy Club member for free. Everyone else can shop starting July 12. You can save up to 50% off on new arrivals, plus save big on your favorite brands like Dolce Vita, Paige denim, Ugg and more.
- Farm Rio: Save up to 50% off on Farm Rio dresses and more.
- Lands' End: Save up to 70% off site-wide, plus up to 60% off on all swim.
- Madewell: Save an extra 30% off sale items for a total savings of up to 70% with the code SUMMERTIME.
- Michael Kors Outlet: Take an extra 20% off outlet prices. Find handbags and sandals that are well under $100.
Prime Day Alternative Beauty Sales
- Sephora: Sephora's Major Summer Deals event is on with up to 50% off select makeup, fragrance and more, plus 20% off face creams.
- Ulta: From July 8-11, get up to 40% off at Ulta, plus free shipping, same-day delivery and gifts. Find up to 40% off shampoo and conditioner jumbos, BOGO 40% off skin, sun and body care and more.
- Dermstore: Dermstore has up to 25% off select beauty like Supergoop!, plus a sale-on-sale on sets, bundles and kits from brands like Paula's Choice with the code EXTRA10.
- QVC: Save big on beauty and more at QVC's Summer of Savings. All clearance is up to 50% off, and makeup brands like Beautyblender, Tarte and more are on sale.
- HSN: HSN has thousands of deals during its Savings Week. Save big on Shark hair tools, Benefit cosmetics and more. First-time shoppers even get an extra $10 off using the code HSN2025.
Prime Day Alternative Home Sales
- Pottery Barn: Save up to 50% off on furniture, outdoor and more.
- Le Creuset: Le Creuset's Factory to Table clearance is on with big savings on cookware, bakeware and more.
- Parachute: Don't miss Parachute's 30% off bedding sale.
- West Elm: Save up to 40% on outdoor furniture and up to 50% off sale.
- Sur La Table: Sur La Table's Summer Flash Sale has up to 50% off on cookware, bakeware and more.
- Walmart: Shop Walmart Deals at up to 50% off July 8-13. There are home goods and more on sale, plus you can score 50% off a Walmart+ annual plan as part of the promotion.
- Wayfair: Wayfair's four-day flash sale is on with up to 70% off. There are also amazing deals of the day. One of today's deals is a $140 Bissell Pet Stain Eraser Duo Deluxe for just $70.
Do I have to be a Prime Member to shop Prime Day deals?
Technically, yes. However, you’ll only have access to a very limited number of deals. To enjoy all of Prime Day’s offerings, become a Prime Member. You can sign up for a free 30-day trial and get access to all the deals, fast shipping, and other Prime perks during the event.
How much is an Amazon Prime membership?
Amazon Prime costs $14.99 per month (or $139 per year). New members can start with a 30-day free trial! Join now and start shopping Prime Day deals ASAP. Membership includes free two-day shipping, exclusive access to Prime Day deals, streaming content, and more.
Are Amazon Prime Day deals better than Black Friday?
In many cases, Prime Day deals are just as good, if not better than those you’ll find on Black Friday. During Prime Day, you can shop up to 70% off on tech, beauty, fashion and more all in one place.
Also shop Kendall Jenner and Sydney Sweeney's favorite EltaMD sunscreen that's on sale for Prime Day.
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
—Originally published July 8, 2025, at 1 PM PT.