Surprise, Babe: Fenty Beauty by Rihanna’s Fam Sale Is Back—Score 25% Off Sitewide

Consider this your chance to restock Rihanna-approved makeup and skincare staples for less.

By Camila Quimper Sep 17, 2025 4:00 AM
| Updated Sep 19, 2025 10:00 PM
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Shop Fenty Beauty Fam Sale_1024x759.jpgPhoto Courtesy of Fenty Beauty

Surprise, fam—Rihanna just turned our beauty routine into a “work, work, work” of art.

The twice-a-year Fenty Beauty Fam Sale is here. Score 25% off sitewide and up to 60% off select items, from RiRi's viral foundation to glow-boosting highlighters, bold lipsticks, and even skincare. That’s not all: spend $75 and you’ll also snag a free 3-piece gift or get a free 5-piece gift on orders $125+ (yep, we’re not joking).

Whether you’ve been eyeing her latest launches or need to restock your Filt'r powder, this is your chance to shine bright like a diamond without overspending. Pro tip: Make sure you don’t wait. Prices change after tomorrow, and you know the bestsellers won’t stick around.

Your cart is calling, your glow is waiting, and Rihanna just told you to shut up and drive…to checkout.

Keep scrolling to check out Rihanna’s faves, learn how to pick your perfect shade, get some makeup artist tips, and shop these limited-time deals.

Shop Rihanna's Faves

See What Rihanna's Wearing

Not sure where to start? Then check out the makeup and skincare that Rihanna loves -- from lip oils to curl creams.

Find Your Fenty Foundation Shade Match

Fenty Foundation's Step-By-Step Guide

All you need to do is identify your shade family, find your undertone, and then choose your formula and finish. Get ready to meet the perfect coverage for your skin.

Best Fenty Beauty Fam Sale Deals:

Fenty Hair The Water Boi Reparative Leave-In Detangling Conditioner Spray

Refresh and repair your hair with a leave-in conditioner that hydrates, detangles, and restores softness for healthier-looking locks.

Fenty Beauty Cherry Dub BHA Toner with Salicylic Acid + Aloe Juice

Want less oil on your skin but more glow? Then, take a look at this new Fenty toner. It can help to hydrate, unclog pores, and keep that surface oil in check. Plus, it's lightweight and may improve your skin's clarity in a week.

Fenty Beauty Snap Shadows Mix & Match Eyeshadow Palette

Create endless eye looks with this versatile palette featuring peachy, flattering shades that blend effortlessly and snap together for easy on-the-go application.

Fenty Beauty Pro Filt'r Soft Matte Powder Foundation

Apply this powder foundation for a flawless, matte finish that provides buildable coverage and keeps your skin looking smooth all day.

Fenty Beauty Demi'Glow Light-Diffusing Highlighter

Dust this baked highlighter on your skin for a radiant, demi-glow finish that adds a natural, lit-from-within shimmer.

Fenty Skin Cocoa Cleans'r Soothing All-Over Cleansing Bar

Cleanse and soothe your skin with this gentle all-over bar that hydrates while removing impurities for soft, refreshed skin.

Fenty Skin Instant Reset Brightening Overnight Recovery Gel-Cream With Niacinamide + Kalahari Melon

Apply this overnight gel-cream to hydrate and brighten your skin while you sleep, leaving your complexion refreshed and glowing by morning.

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Peach & Lily Flash Sale: Snag the Glass Skin Ginseng Collagen Mask for 50% Off (Only $3 a Mask!)

Fenty Beauty Fenty Street Fam 5-Piece Mini Set

Indulge in this beauty set that delivers everything you need to hydrate, protect, and shine with essentials for your lips, skin, fragrance, and hair all in one convenient, travel-friendly collection.

Fenty Beauty Tapered Blending Brush 210

Blend eyeshadow effortlessly with this tapered brush for a smooth, seamless finish that defines your look with precision.

Fenty Skin Travel-Size Start'r Set: Dry Skin Edition

Treat your skin to this travel-size set that hydrates and nourishes, leaving your complexion feeling soft and refreshed wherever you go.

Fenty Beauty Plush Puddin' Intensive Recovery Lip Mask

Smooth on this rich, creamy formula for a soft, moisturized finish with a hint of salted caramel that lasts all day.

Fenty Beauty Fenty Icon Semi-Matte Refillable Lipstick Set

Swipe on this semi-matte lipstick for a bold, long-lasting color that feels comfortable and smooth with every wear.

Fenty Beauty Portable Highlighter Brush 140

Sweep on this retractable highlighter brush for precise application that delivers a radiant glow wherever you go.

Fenty Skin Hydra'Reset Intensive Recovery Glycerin Hand Mask

Hydrate and repair dry hands with this intensive recovery mask that delivers rich moisture and leaves your skin feeling soft and nourished.

Fenty Skin Cherry Dub Superfine Daily Cleansing Face Scrub

Gently exfoliate and cleanse your skin with this daily scrub that leaves your face feeling smooth, refreshed, and perfectly prepped for the day.

New to Makeup? Check Out These Fenty Artistry Tips

Learn The Latest Makeup Trends & Obsessions

Fenty Beauty is all about helping you discover your unique look. Through how-to videos and tutorials, you can discover tips and tricks for everything makeup -- from essential everyday looks to bold aesthetics.

On the hunt for more beauty deals? Check out the Wicked x Farmacy collab at Sephora.

How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.