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Main Character Vibes Only: Ashley Graham’s JCPenney Line Starts at $22 & Goes Up to 5X

E! spoke with Ashley Graham about her new JCPenney collection, designed to bring affordable fashion up to size 5X without compromising on style.

By Alexa Vazquez Oct 02, 2025 4:00 PMTags
ashleygraham hero image.jpgJCPenney

About 67% of women in United States wear between a size 14 and 34 and yet, most brands don't carry sizes past an XXL.

Model, entrepreneur, and body positivity activist Ashley Graham partnered with JCPenney on exclusive collection to change that — and her exclusive collection proves that style has no size limit.

"I have always believed that curvy, full-figured women are very important and it’s the rest of the world that needs to get with it," said Ashley.

With pieces starting at just $22 and sizing up to 5X, the collection is full of runway-worthy looks designed specifically with curvier bodies in mind. And that’s no accident. When creating the line, Ashley focused on three non-negotiables:

“Clothes that fit, that are affordable, and that are fashionable. I think that’s the trifecta," she shared.

JCPenney

Where many plus-size lines simply scale up straight-size pieces, Ashley approached this collection differently — designing from the ground up with curvy women in mind. “I was very intentional about the grading. We fitted it on so many different models,” she explained.

"As a curvy woman, we’re given a lot of basics and traditional pieces," she continued. "In this collection, we’ve got wildcards." With her new collection you can create runway-ready looks that will turn heads, including everything from a sexy leather mini dress to a mesh cheetah print top.

"It’s all about accentuating your curve’s, having fun with fashion, and knowing that you can give main character energy no matter where you go with every single look," Ashley said.

So whether you’re slipping into rocker-chic faux leather trousers, a slinky satin slip dress, or a statement-making top, one thing’s for sure: this collection was made to make you shine like a star.

Asymmetric Mock Dress

Everyone will be green with envy when you show up in this fantastic body-hugging knit mini dress with a mock neck and long sleeves.

Cheetah Print Mesh Tee

Dress up your go-to jeans with this mesh cheetah print top, which will had fierce flair to your look.

Long Sleeve Sweater Dress

Equal parts cute and cozy, this mini sweater dress features a sultry lace-up slit. Wear it with tights and knee-high boots for the ultimate fall ensemble.

Cream Fine Rib Tee

This boatneck top with textured ribbing is a must-have fall staple that can serve as a the base for so many different looks.

Floral Mesh Dress

Not afraid of bold colors? You'll love this figure-flattering bodycon dress made from floral mesh fabric.

Black Faux Leather Jacket

You can throw this oversized leather jacket with exaggerated lapels over any outfit to give it a motorcycle-chic edge.

Faux Fur Trim Faux Leather Wrap Coat

Of this floor-length coat with fur trim, Ashley said, "It’s yummy, it’s luxurious, it’s fun, it’s giving main character energy," and we agree!

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Pin Stripe Womens Set

"To me this is  such a gorgeous pantsuit. It’s heavy but it moves. It has that shiny-ness to it. You can mix and match," raved Ashley.

Faux Leather Mini Dress

Everybody will be asking for a link to this sexy leather mini dress, which has v-shaped slit and modern asymmetrical neckline.

Nylon Utility Pant

These tailored cargo-inspired pants can be dressed up with heels or down with sneakers. They have a stretchy waistband for added comfort and the perfect fit.

Rib Crop Top

Show off some skin in this luxe ribbed crop top, which has wide straps and a bust-enhancing square neckline.

Faux Leather Trouser

Enter your rocker chick era with these show-stopping leather trousers, which pair perfectly with a crisp white tee and pointed toe mules.

Cheetah Print Maxi Dress

Ashley called out this slinky satin slip dress because, "I love a safari print," she said.

The comfiest way to look cute this fall? These matching loungewear sets that are all on sale.

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