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Kristin Juszczyk’s Athleta Collab Proves Breast Cancer Awareness Merch Doesn’t Have to Be Bright Pink

Kristin Juszczyk teams up with Athleta for a limited-edition sports bra that supports breast cancer awareness with both style and purpose. Hurry! This collab will sell out.

By Lily Rose Sep 30, 2025 3:00 PMTags
SHOP Kristin Juszczyk interviewCourtesy of Athleta

Fashion designer Kristin Juszczyk made waves with her viral NFL-inspired looks and her brand, Off Season. Now, she’s turning her attention to your workout wardrobe.

The 31-year-old has partnered with Athleta for a limited-edition reimagining of the brand’s popular Train Free Sports Bra, in honor of Breast Cancer Awareness Month.

The collaboration is deeply personal for Kristin, who drew inspiration from her mother’s breast cancer journey. “For me, it was really important to collaborate with a brand that truly understands female empowerment. Athleta lives, breathes, and eats female empowerment, which I love so much,” she shared.

“When we worked together, it was important that we created a line representing the fact that one in eight women will face breast cancer in their lifetime — which is really eye-opening."

"So when we created the phrase ‘check these out,’” she said, referring to the text emblazoned on the sports bra, “we wanted it to have buzz, but also serve as a reminder to women to prioritize breast health — whether through self-exams, mammograms, or regular doctor visits. Second, 13% of proceeds are going to the Susan G. Komen Foundation. That was incredibly important to us — to give back,” she explained.

Kristin Juszczyk x Athleta Train Free Sports Bra

"It’s a medium-impact bra," Kristin said. "It’s great for cycling, HIIT workouts, Pilates. And honestly, it also works as a leisure bra. It’s made for all different body shapes and sizes. The back has an asymmetrical three-strap detail, which also allows it to breathe really well."

Unlike many breast cancer awareness products that range from hot pink to pastel shades, this sports bra is primarily black and white—a choice that, according to Kristin, was entirely intentional. “It was important to design something you can wear year-round—something that doesn’t clash,” Kristin told E!

“You can pair it with white leggings, black leggings, and it still works. Bright pink can be harder to style. We wanted the phrase to pop, and of course we included the pink ribbon, which is so important. But overall, we wanted a design that’s versatile and easier to incorporate with all of Athleta’s amazing tights."

Kristin added, “Style it up leisurely with jeans and a button-up, or wear it for actual workouts. It’s customizable to however you’re feeling.”

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Athleta Leggings & Pants We're Loving Right Now

We found the perfect Athleta leggings and pants to go with your new limited-edition sports bra. All of our picks below are on sale now!

Athleta Salutation Stash High Rise Legging

These must-have leggings are made with buttery soft fabric featuring support that feels like a gentle hug. Choose from seven colors. Sizes run up to 3X.

Athleta Elation Ultra High Rise Straight Leg Pant

These ultra high-rise pants are made with Athleta's second-skin Powervita fabric. It features an unpinchable three-layer waistband with mesh inner lining to streamline and support. Choose from four colors. Sizes run up to 3X.

Athleta Elation Ultra High Rise Legging

Your new black and white sports bra will look incredible with these red leggings. These are perfect for everything from yoga to running errands. They even feature a back drop-in pocket to stash your essentials. Choose from many colors. Runs up to size 3X.

Athleta Forever Fleece Wide Leg

How cozy do these Forever Fleece wide leg pants look? They're available in a bunch of colors, but we love the shade "bone." They run up to size 3X.

More Athleta Must-Haves

Athleta Essential Tee

This lightweight tee feels like your favorite lived-in basic, but with travel-ready polish. Choose from a variety of colors.

Athleta Transcend No Rise 3" Shortie

These barely-there yoga shorties move with you, not against you, thanks to no center seam and a stay-put design that won’t ride up. Choose from two colors.

Athleta Forever Fleece Full Zip Sweatshirt

This plush stretch fleece has a soft, brushed interior. It's the perfect thing to throw on before and after workouts to keep you covered. Choose from six colors.

Athleta

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How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.