Jennifer Aniston-Loved Vital Proteins Collagen Powder $16 for Prime Day + Limited-Edition Pumpkin Spice

You’d better hurry if you want this Vital Proteins Collagen Powder deal—celebs swear by it, and it sells out fast!

By Marenah Dobin, Lily Rose Oct 07, 2025 5:00 PMTags
SHOP Jennifer Aniston-Loved Vital Proteins Collagen Powder $16 for Prime Day, Including Limited-Edition Pumpkin SpiceE! Illustration/NBCU

It's no wonder this must-have, on-sale peptide powder line is Jennifer Aniston's go-to brand. It upgrades your morning coffee or smoothie while giving your hair, skin, and nails a beauty boost.

"It's something I've used every day for a long, long time," Jennifer told E! about Vital Proteins Collagen Peptides powder. "I believe in it and I love it. I've seen the results of it, I've turned people on to it, so it felt very organic," she shared.

Right now, you can score the celeb-approved collagen powder—and more from the Vital Proteins line—for up to 40% off during Amazon's October Prime Day.

The brand's limited-edition Pumpkin Spice flavor is the best Vital Proteins deal you'll find today, and just in time for peak pumpkin spice season.

Of course, you'll also find the brand's signature unflavored option, plus Salted Caramel, Chocolate, Matcha, and even a Marine Collagen variety. Hurry! These Vital Proteins Prime Day deals won't last long!

Vital Proteins Collagen Peptides Powder, with Hyaluronic Acid and Vitamin C, Unflavored

"My go-to collagen routine is adding Vital Proteins collagen peptides in my morning cup of coffee or smoothie," Aniston told E! News. "It's so easy to use."

read
These Celeb-Loved Eye Masks Are Like an Energy Drink For Your Under-Eyes—Get Them for 47% off Now

Shop More October Prime Day 2025 Vital Proteins Deals

Vital Proteins Pumpkin Spice Collagen Peptides

This limited-edition pumpkin spice flavor is 40% off right now! Your pumpkin spice latte has never tasted so good!

Vital Proteins Matcha Collagen Peptides Powder Supplement

Make a matcha latte you can feel good about. This matcha-infused blend perfectly marries collagen with a vibrant flavor.

 

Vital Proteins Salted Caramel Collagen Peptides

Doesn't a salted caramel latte that helps your hair and nails grow sound incredible? Get this collagen peptide powder for just over $18.

Vital Proteins Collagen Peptides Powder - Chocolate Powder

Okay, yummy! This is the perfect powder to add to your smoothie to make it extra delicious while also giving you a collagen boost.

Vital Proteins Marine Collagen Peptides Powder

The brand's Marine Collagen is made from the scales of fresh, non-GMO, wild-caught white fish off the coast of Alaska. Don't worry, your coffee will still taste just like coffee. 

What is October Prime Day?

October Prime Day, officially known as Prime Big Deal Days, is a second Prime Day Sale that typically occurs in October. This exclusive event for Amazon Prime Membership holders offers major discounts and Amazon deals just in time for the holiday season. Shoppers can expect lightning deal prices and the best Amazon discount possible before the holidays across categories like tech, fashion, beauty, home essentials, and holiday gifts. With a wide range of discounts on popular items and unique finds, it’s the perfect opportunity to score Black Friday-level savings before the holiday rush, making it one of the best times to shop for must-have items.

How much is a Prime membership?

An Amazon Prime membership costs $14.99 per month or $139 per year. Amazon Prime subscribers can enjoy a 30-day free trial to experience the membership's extensive benefits, which include free shipping, fast shipping, grocery delivery, ad-free music, and streaming services. Join now to take advantage of Prime exclusive discounts, Amazon deals, and more.

How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.