Getty Images/Tatiana MaksimovaIt’s the final day of Amazon Prime Big Deal Days, and if you’re feeling a little Prime Day burnout, we totally get it. Between endless lightning deals and “limited-time offers,” it’s a lot.
But here’s the good news: other major retailers are quietly dropping deals that rival Amazon’s best markdowns—no membership required.
From fashion finds to viral beauty faves and big-ticket tech, stores like Walmart, Target, and Best Buy are running sales that can seriously compete with Bezos’ big event. Think of it as your cheat day for shopping: same thrill, less chaos.
Whether you’re refreshing your fall wardrobe or snagging early holiday gifts, these alternative sales prove that you don’t need Amazon (or Bezos) to score something prime-worthy.
The Best Anti-Amazon Competitor Sales:
Banana Republic Outlet: Save up to 50% on everything, plus an EXTRA 20% off from now until October 13.
BaubleBar: Enjoy 20% off sitewide on BaubleBar jewelry and accessories. It ends tonight!
Bowflex: Save up to $700 during Bowflex's Savings Sprint event, plus free shipping for tonight only.
Brooklinen: Nab 30% off Brooklinen bedding, towels, and more.
Coach Outlet: Accessorize with up to 70% discounts on Coach bags, shoes, accessories, and more.
Dick's Sporting Goods: Score up to 50% off deals, and an EXTRA 30% off the Dick's Sporting Goods clearance section.
Disney Store: Feel the magic with these Disney deals under $15 + free shipping over $85 with code: SHIPMAGIC.
Fenty Beauty by Rihanna: Blink and you'll miss these 20% discounts on Fenty moisturizing faves.
Gap Outlet: Take 50-70% off during the Gap fall weekend event + an extra 10% off.
J.Crew: You're running out of time to take an extra 60% off sale styles from J.Crew.
Kate Spade Outlet: Treat yourself to 70% discounts from Kate Spade. Plus, an EXTRA 20% off!
lululemon: Technically, there isn't a sale today, but there are fantastic prices on hundreds of styles in the We Made Too Much section.
Michael Kors: Take an EXTRA 20% off Michael Kors sale items at checkout.
Nike: Score up to 40% off select Nike sale styles.
Nordstrom Rack: Shop markdowns up to 60% on your favorite Nordstrom brands.
Old Navy: Stop what you're doing and shop these 40% discounts from Old Navy when you spend 100+.
Pottery Barn: Shop deals up to 60% off on Pottery Barn furniture, decor, linens, and more. Hallween decor also has up to 50% off deals.
Public Lands: Save on The North Face, Columbia, Timberland, and more major brands.
QVC: Seize Black Friday-level savings on Dyson, Laura Geller, and more up to 35% off sitewide.
REI: Get 50% off The North Face, Patagonia, Hoka, Garmin, and more past-season styles at REI.
Ruggable: Snag up to 30% off select styles at Ruggable during their fall sale.
Sephora: You have limited time to get up to 50% off Olaplex, Briogeo, ghd, and Drybar hair products from Sephora.
Spanx: Expand your wardrobe with deals on Spanx's most popular fall styles.
Target: Target Circle Week is here with jaw-dropping 40% off daily deals on thousands of items.
Walmart: Save up to 50% on gadgets, home decor, fashion, and more flash deals.
Wayfair: Wayfair is having a 72-hour clearout! Don't miss out on these 60% discounts.
West Elm: Elevate your space with 50% off sale items from West Elm.
Zappos: Step into 80% off discounts on Sorel, Steve Madden, Kate Spade, and more. Plus, use code WIN20 for 20% off select styles.
Want the very best Amazon Prime Day deals? Then check out what a shopping editor is adding to their cart.
What is October Prime Day?
October Prime Day, officially known as Prime Big Deal Days, is a second Prime Day Sale that typically occurs in October. This exclusive event for Amazon Prime Membership holders offers major discounts and Amazon deals just in time for the holiday season. Shoppers can expect lightning deal prices and the best Amazon discount possible before the holidays across categories like tech, fashion, beauty, home essentials, and holiday gifts. With a wide range of discounts on popular items and unique finds, it’s the perfect opportunity to score Black Friday-level savings before the holiday rush, making it one of the best times to shop for must-have items.
How much is a Prime membership?
An Amazon Prime membership costs $14.99 per month or $139 per year. Amazon Prime subscribers can enjoy a 30-day free trial to experience the membership's extensive benefits, which include free shipping, fast shipping, grocery delivery, ad-free music, and streaming services. Join now to take advantage of Prime exclusive discounts, Amazon deals, and more.
Join Amazon Prime
Membership includes free two-day shipping, exclusive access to Prime Day deals, streaming content, and more.