Customize Your Sneakers with These Super-Cute Shoe Charms from Coach, Crocs, Golden Goose & More

Express yourself creatively through your shoes with the latest charm trend, from simple gold charms and beaded fruits to adorable resin gummy bears.

By Sofía viera Oct 10, 2025 1:00 AMTags
SHOP Customize Your Sneakers With Fun Shoe Charms for Every Budget & StyleE! Illustration/Amazon

There’s nothing we, as a stylish society, love more than customizing what we own. From the Labubu bag charms trend of the 2020's to monogram-everything from the 2010's, we’re obsessed with adding personality to our products and outfits. The recent trend of shoe charms is simply another version of that.

You can use the same style of charms from your favorite jewelry to decorate your sneakers simply by clipping them onto the laces.

Depending on your style and taste, you can opt for an ultra maximalist vibe with extra decor with pearl bows, broaches, and different texture laces. Another option is a minimalist approach, adding only a few gold charms here and there to add a little pop. This trend is really yours to make your own.

It’s also very DIY-friendly. You can use any charms you have lying around that you no longer wear on your necklaces or bracelets, or fabric you would like to recycle into something creative.

But if you don’t have any or you’re not a craft girly, simply buying them is always an option! Ans we've made it easy for you below.

There’s a lot of options, too—whether you want a big kit with lots of options for less than $10 from Amazon, a luxury piece that’ll last from Golden Goose at Nordstrom, or a truly unique charm from an Etsy seller.

Keep scrolling to shop our picks for shoe charms across categories, pricetags, and styles. 

Deinduser 36 Pcs Shoe Charms Kit

Customize your shoes with our most affordable Amazon option. It includes 36 shoe charms, including pearl bows, gold charms, brooches, and other accessories. 

GoldnBlonde Shoe Charms for Sneakers

If you’d prefer something minimalist, these simple gold-filled, stainless-steel charms from Etsy seller GoldnBlonde are enough to effortlessly add a touch of customization to your shoes. With 15.9k reviews, shoppers are loving the quality and the variety of charms they can choose from. 

Coach Small Tabby Shoe Charm

If you consider yourself a Coach girly, this shoe charm is an absolute must-have for you. Made from brass, this silver-colored charm features an ultra-mini version of the luxury brand’s popular Tabby bag. And all for $20? Yes, please.

Golden Goose Skins Cherry Charm Shoelaces

On the other side of the spectrum, luxury shoe brand Golden Goose (famous for its signature star sneakers) offers plenty of beautiful shoelaces-and-charm combos to customize your sneakers. Our little obsessed cherry hearts were instantly drawn to these delicate white laces and beaded cherry charm, though. 

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Crocs Jibbitz Hello Kitty Shoe Charms

Before there were shoe charms, we had Jibbitz. Unlike other charms, these are exclusively to decorate Crocs (and their dupes), and there’s plenty of sets to choose from—but as a Sanrio girly at heart, the choice was pretty clear with this 5-pack of Hello Kitty charms

TheRainbowMermaid Halloween Shoelace Charms

Why not decorate your shoes seasonally? If you’d prefer to inject some Halloween into your sneakers, there’s no cuter option than these spooky enamel charms (with stainless-steel lobster clasps) from Etsy seller TheRainbowMermaid for under $10. 

MYCUTEY 6Pcs Shoe Charms For Sneakers

We’re always a sucker for anything with fruits. Perfect for the fruit-lovers and the summer-obsessed, this six-piece set from Amazon features a strawberry, lemon, orange, cherry, and watermelon heart. 

SoMochiFun Kawaii Sneaker Shoelace Charm Clips

Similar to Croc’s Jibbitz, but for your laces! This Etsy seller makes adorable and colorful resin charms to customize sneakers for just under $2 each. While there’s plenty to choose from, we’re obsessed with these cute gummy bears.

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How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.