Kim Kardashian is dropping hints that she’s unbothered.
The Kardashians star spoke out after her 12-year-old daughter North West—whom she shares with ex-husband Kanye West—debuted a dramatic makeover consisting of fake face tattoos, a faux septum piercing and blue contact lenses, insisting that the preteen’s head-turning look was anything but radical.
After an Oct. 22 TikTok video alleged that North’s new look had sparked “worries” from fans, Kim, 45, commented from the official account she shares with her firstborn, writing, “This is such a non-issue.”
Indeed, the SKIMS founder—who also shares kids Saint West, 9, Chicago West, 7, and Psalm West, 6, with Kanye—has actively encouraged North to explore her own style, regardless of outside opinions.
“I'm like, ‘Babe, if you want blue hair, it is what it is,’” Kim told Alex Cooper on the Oct. 15 episode of Call Her Daddy. “It makes her so happy. I would never take that creative away from her.”
And North—whom Kim pointed out “dresses like a tomboy most of the time”—has developed a strong sense of self as a result.
“She'll be like, 'Mom, I saw this and I don't really care if someone says they don't like my blue hair, or my this or that,’” she explained. “And she's really confident and is like, ‘I probably wouldn't be hanging out with those people.’”
Kim’s parenting style has evidently helped her build a close bond with North, who shared a heartwarming tribute to her mom for her recent birthday.
“Happy birthday to my mom,” she wrote on her TikTok Stories on Oct. 21. “I love you so much and I hope you have the best birthday ever. Thank you for always being there for me and supporting me!”
For more of Kim and North’s sweetest moments, keep scrolling.
Boatin'
The mommy-daughter duo shared smiles during a fun day out on a lake in Idaho.
Pajama Party
In February 2022, Kim posted a few sweet selfies of her and her firstborn donning matching pink PJs with hearts.
Crazy Tats
Like mother, like daughter! Kim and North shared matching face tattoos in Sept. 2021.
10th Birthday
Kim wished her daughter a happy 10th birthday while sitting courtside at a Lakers game.
"My sweet special baby girl. I can't believe you're 10 years old North," she wrote on Instagram in June 2023. "My soul changed the day I met you and I love having you as my best friend. Thank you for making me a mommy. I love you so so so much and I will always be by your side forever."
Hair For It
The SKIMS founder shares an adorable video of herself doing North's hair.
"Bound 2" Video
Kim supported North as she dressed up as dad Kanye West on TikTok while singing his "Bound 2" song, which Kim originally starred in in 2013.
Date Night
Two days before Kourtney Kardashian and Travis Barker tied the knot in Portofino, Italy, Kim and North were all smiles at a pre-wedding dinner celebration. The SKIMS mogul posted pics from the evening with the caption, "Best Date Ever."
Bedtime Cuddles
"Good Night!" Kim captioned a sweet photo next to a smiling North in May 2021.
Nothing But Love
For this photo with North and Saint, Kim simply put a red heart a emoji in the caption.
Like Mother, Like Daughter
"TWINZIES," Kim captioned this photo of her and North, posted in April 2020.
Matching Merch
Kim and North matching yet again—this time with Kanye West sweatshirts!
School Drop Off
North was Kim's mini-me in this adorable mother-daughter selfie.
Up, Up and Away
Another day, another adventure!
BFFs
"My bestie."
Tennis Duo
How cute is this pic of Kim and North on the tennis court?
Kisses
"Girls day!" Kim wrote on Instagram.
Rob Kardashian's Birthday Party
The two celebrate Kim's brother's 29th birthday.
Twinning
Like mother, like daughter! Kim and Nori wear matching braids for Kris Jenner's annual Christmas Eve party.
Curly-Haired Cutie
North's beautiful curls are on full display as she hangs out with her mama in an adorable Minnie Mouse outfit.
Swim Fan
North looks so cute fresh out of the pool!
Baby Hairs
Loving this throwback to baby North!
Cake, Cake, Cake!
The birthday girl looks super happy.
Fashionistas
She may be at a fashion show, but North can't help but be cozy in mom's arms!
Blue Steel
North has so many of Kim's amazing qualities!
LOL!
Laughing!
Closet Chaos
Looks like the apple doesn't fall far from the tree...
Photo Op
XOXO
Zoo Day
How fun does this mommy and daughter day trip to the zoo look? (Okay, and Dad!)
Multitasking Mom
Even when she's working, Kim always has time and space for North!
Gotcha!
There's always time for play.