The Ultimate E! Amazon Black Friday 2025 Masterlist: Best Deals on Beauty, Home, Fashion, Wellness & Tech

Paige DeSorbo gushed, "I talk about these masks all the time.  One of the number one things TikTok has gotten me on is these sleep masks. I love this one so much. Those are the masks I live and die for."

These eye gels cool and depuff your delicate eye area with ease. Celebrity fans include Kyle Richards, Lisa Rinna, Tyler Cameron, and Lala Kent.

Board-certified dermatologist Dr. Elyse Love is a big fan of First Aid Beauty's Ultra Repair Cream for battling dry skin. She says it's "intensely moisturizing but lightweight" and "contains colloidal oatmeal, which helps sooth itchy and irritated eczema skin." 

"Laneige, we love. I couldn't get rid of this. I realized the amount of these I have in bags is criminal. I think if Laneige came to my apartment right now, they would hire me. They would make me the CEO," Paige shared.

"Oh my gosh, the hype is real and I cosign on it. I will go to the desert where it's so dry, and I'll put that snail mucin on and mix it with whatever moisturizer I'm using. And I kid you not, I wake up and my skin is like butter," the Lala Kent said. 

Board-certified medical and cosmetic dermatologist Dr. Samantha Ellis is a fan of red light devices to "reduce redness and inflammation, accelerate wound healing, improve skin elasticity, and reduce fine lines," she said.

The Solawave red light wand is easy to use, rechargeable via USB, and can deliver radiant skin. Just glide it over your face three minutes per day for three weeks, and the brand promises results.

Listen: We are about to enter the trenches of winter. Clinique's Moisture Surge 100H Auto Replenishing Hydrator isn't just a want, it's a necessity. Its aloe bioferment and hyaluronic acid deliver instant and long-lasting hydration for the type of glow you only thought possible in the summer.

"There’s no discussion when it comes to neck cream. This is the one. I don’t work with them, I have no reason to say this other than it’s the only neck cream that actually works," Kathy Hilton insisted.

"I'm huge with sunscreen. I always put it on my face. This stuff is bomb and it sits perfectly under makeup. If you don't put this in your bag, you're messing up," Lala said.

"I saw on TikTok that Hailey Bieber uses the Medicube mask and serum — I tried it, and it’s fantastic. Super affordable, too!" Lala said.

Looking for a great new body wash that won't dry out your skin? Board-certified dermatologist and cosmetic surgeon Dr. Sheila Farhang likes this Bliss option because it's “formulated with aloe leaf juice which hydrates, soothes and softens, glycerin which hydrates the skin, and Guar Hydroxypropyltrimonium," she said.

"I’ve worn this mascara for years, years, and years. It’s amazing. I’ve never found an expensive one that’s great. I would be happy to spend the money, but I’ve just never found one. This has been my go-to for years," Kyle Richards said. 

This top-rated pre-wash treatment promises to give you silky smooth hair by repairing and strengthening damaged hair and split ends.

This lightweight (but powerful) styling oil for every hair type that promises to boost shine and softness to your locks, as well as strengthen and control frizz. 

"I just love this so much. I’m going to be using this forever. It gives a very natural look. I can do my whole face with this," Kyle gushed.

The icon that started it all! The internet (and over 10,000 Amazon reviewers) haven't stopped raving about this Sol de Janeiro hair and body mist. Choose from 10 delicious scents.

This woody, spicy scent is the perfect thing to spritz on your skin and smell cozy, warm, and amazing. It features notes of pink pepper and cardamom.

This top-rated pre-wash treatment promises to give you silky smooth hair by repairing and strengthening damaged hair and split ends.

This lightweight (but powerful) styling oil for every hair type that promises to boost shine and softness to your locks, as well as strengthen and control frizz. 

This wet-to-dry hair straightener will change your life and cut your get-ready time in half—without damaging your tresses in the process. Shoppers said it dries their hair "incredibly fast and leave it with a beautiful, salon-quality blowout every single time." Think: "smooth, shiny, and styled with almost zero effort." 

The Dyson Airwrap is a cult-fave for a reason—it really does it all. And while even the on-sale price might feel a little expensive, think about how much money you'll save on salon blowouts. You'll be able to recreate the exact look from home. 

The Stanley Quencher is designed with double wall vacuum insulation that keeps your drink cold, iced, or hot for hours. This is not an exaggeration! The 40-ounce cup, for example, stays chilled for up to 11 hours—and keeps ice frozen for up to two days. 

Score major savings on this unflavored collagen peptide powder that's loved by celebs like Jennifer Aniston!

This peptide powder is designed to give a boost to your skin, nails, and hair. Since it's unflavored, it's easy to add this into your daily routine. Mix it into coffee, or try throwing it in a smoothie or yogurt bowl.

Whiter teeth are within reach! These whitening strips have almost 100,000 positive reviews from people who were able to brighten their smile with this pro-level whitening kit. Don't miss this deal!

Ready for healthy gums and sparkling clean teeth? This on-sale water flosser features a 360-degree rotating tip for easy reach, even back teeth. Choose from three pressure settings.

This massager hits sore spots with deep tissue massage and heat to relax muscles and speed up recovery, warming up super fast with different heat and speed settings. It’s lightweight and travel-friendly, works with extra attachments, and even connects to the Therabody app for guided routines and personalized recovery tips.

You'll save big on the Apple AirPods 4 when you buy them now. The latest AirPod iteration has been redesigned for exceptional all-day comfort and greater stability. 

Take the anxiety out of cooking meat and always know when it's done. This digital thermometer features highly accurate technology with a two-to-three second response time. It's 50% off right now. Don't miss this deal!

Brew delicious coffee with this compact Keurig, which won't take up much space on your countertops. It brews three different cup sizes, comes in several fun colors, and is 45% off.

This aesthetically pleasing seven-piece knife set has everything you need to chef up delicious meals—and it's 64% off! Each of the rust-resistant knives comes with a blade cover.

The KitchenAid 5-Quart Artisan Stand Mixer does it all. Use the large capacity design to whip up cookie dough, mix cake batter, knead bread, shred chicken, and more.  

This 40%-off Crock-Pot will make cooking so easy, you'll never have the excuse to order takeout again—whether you take that as a positive or negative is up to you. 

At 48% off, this is the deepest discount we've ever seen on this cordless Dyson vacuum, which comes with three attachments, several speeds, and converts into a handheld.

Lala Kent loves this mattress topper so much, she even gifts it to friends. The on-sale pick is made with breathable bamboo fabric and soft, supportive filling that keeps you cool and eases back pain all night.

As someone who owns the Purple Harmony Pillow, trust me when I say it will change your sleep—and life. The on-sale design offers unmatched cooling comfort so it feels like the cold side of the pillow 24/7, and a weightless yet supportive feel.

"They have amazing reviews. It's extra soft. Wow, these are really really really nice— honestly. These are amazing," Olivia Culpo said of these Mellanni sheets.

With up to 1500W of power, this heater warms up instantly and can be placed by your feet, on a desk, or carried around indoors, all while offering wide-angle heat, smart ECO temperature control, and Shield360-degree safety protection.

Who says great bedding has to be expensive?? This gorgeous Bedsure Comforter Set is $32 and has over 5,000 rave reviews. Customers guarantee: "It's super soft and lightweight but definitely keeps you warm on cold nights." Sold.

This on-sale Maison Margiela candle will make a wonderful hostess gift, stocking stuffer, or just present in general. It's described as having a sweet yet light, ambery gourmand scent. Plus, it's just $40 right now.

This deeply discounted Casper mattress keeps you comfy no matter how you sleep, stays cool all night, cuts down on partner tossing-and-turning, and (according to reviewers) holds up for years. And you get a 100-night trial, plus a 10-year warranty. 

The UGG slippers everyone is talking about are officially on sale, and your winter wardrobe just got upgraded. Snag these Amazon best-sellers while they’re still in stock!

This on-sale polo collar sweater features an oversized fit, a super-soft breathable knit blend fabric, and denim details throughout. The most eye-catching detail of all is the denim cuffs and collar with metal buttons. 

Classic and cozy, there's a reason these GAP boatneck sweaters will never go out of style. Choose from four colors.

Designed specifically to celebrate curvy bodies, these jeans are made with more room in the seat and thigh. They have a tailored hip-to-waist ration to reduce a waist gap, and offer a touch of stretch.

"My best advice is to stick to your basics. I love a cute satin set. It’s comfortable but It’s still like, she’s going to a holiday party," Paige DeSorbo said. This affordable tie-up one comes in ivory, green, and black. 

These suede slingback clogs are the Dr. Martens upgrade you never knew you needed. At less than $100, they're an absolute steal.

This bag made the list of Oprah's Favorite Things. The modern crescent-shaped shoulder bag is eye-catching and plenty spacious for daily essentials, making it the perfect everyday bag. Choose from 12 chic colors.

You won't find these Adidas sneakers, which come in several fun colorways, for $33 anywhere other than Amazon's Black Friday sale.

Add a pop of color to your fall ensemble by rocking these classic cowboy boots with Western embroidery. They have a side zipper so they're super easy to put on and take off.