E! Illustration/NBCU Media VillageAmazon Black Friday deals are officially here, and so many of your favorite celebrity recommended products are on sale now.
From Jennifer Aniston and Tayshia Adams to Paige DeSorbo, Kyle Richards, Lala Kent, Madison LeCroy, Kathy Hilton, Ciara Miller, Olivia Culpo, and even Oprah Winfrey, these stars’ favorite products are all on sale. Now's the time to shop Black Friday discounts on everything from beauty must-haves to home essentials.
Save big on wellness and wellness tech like the Theragun and Vital Proteins. Luxury beauty and K-Beauty cult favorites — including Olaplex, Laura Geller, and Biodance — are also on sale. Home essentials are discounted too, from must-see sheets to a Dyson vacuum, and even Oprah-approved cozy slippers.
Amazon Black Friday deals start now, so don’t miss your chance to snag these celebrity-approved picks before they sell out!
Paige DeSorbo’s Amazon Favorites — Now on Sale for Black Friday
Olaplex No. 3 Hair Perfector Repairing Hair Treatment
"I see a very big difference. They say to only leave the mask in for 10 minutes, but I do like an hour. Then, I wash and condition my hair like normal and I see a big difference in my hair," Paige explained.
Braun Silk-expert Pro 5
Braun's at-home IPL laser hair remover is Paige's secret to getting smooth, hairless skin. You'll see results with just two, 10-minute sessions, and it delivers several months worth of hair-free legs, underarms, and bikini lines.
Sexy Silk Satin 2 Piece Outfit
"My best advice is to stick to your basics. I love a cute satin set. It’s comfortable but It’s still like, she’s going to a holiday party," she said. This affordable tie-up one comes in ivory, green, and black.
Crest 3D Whitestrips Professional Effects
Paige said, "I've used these since high school and they're the best things ever. It's better than going to the dentist. This is my favorite."
Neutrogena Body Oil Light Sesame Formula
Kyle Richards’ Go-To Amazon Products on Sale for Black Friday
Laura Geller Best of the Best Baked Palette
"I just love this so much. I’m going to be using this forever. It gives a very natural look. I can do my whole face with this," Kyle gushed.
PAVOI 14K Tennis Bracelets
Grace & Stella Eye Masks
"Where were these back in the day? It’s just so easy to get rid of fine lines and reduce puffiness. These really helped so much. I am so glad that these exist," Kyle said.
Tayshia Adams’ Amazon Picks That Are Marked Down for Black Friday
Vital Proteins Collagen Peptides Powder
Tayshia said, "I start [my mornings] with warm water and lemon to wake up my body, then my first cup of coffee with Vital Proteins collagen."
TheraGun Mini
Tayshia told us that she brings this mini TheraGun with her when she's traveling. It's on sale for Black Friday!
Kris Jenner-Approved Amazon Finds on Sale for Black Friday
Modern Mixology Bartender Kit with Stand
Kris said, "I love this cocktail set because it's pretty to display, and fun to use. Throw in your favorite bottle (818 Tequila...wink) and you've got the perfect package."
Ekouaer Women's Long Sleeve Button Down Pajamas
This PJ set recently made Kris Jenner's holiday nice list. Snuggle up in this ultra-soft sleepwear set. It comes in several patterns, including polka dot, plaid, and even Christmas prints, each with a drawstring elastic waist and button-down top.
Lala Kent’s Favorite Amazon Products — All on Black Friday Sale
Easthome Mattress Topper Viscose Derived from Bamboo
Lala told E! that she's a fan of a bamboo mattress topper. She said "People always compliment how comfortable it is. I even gift mattress toppers to friends whose beds aren’t comfy!"
This on-sale mattress topper is made with breathable bamboo fabric and soft, supportive filling that keeps you cool and eases back pain all night. Its stretchy deep pockets fit securely on thick mattresses, and it’s easy to wash without shrinking or fading.
COSRX Snail Mucin 96% Power Repairing Essence
"Oh my gosh, the hype is real and I cosign on it. I will go to the desert where it's so dry, and I'll put that snail mucin on and mix it with whatever moisturizer I'm using. And I kid you not, I wake up and my skin is like butter," the Vanderpump Rules said.
Medicube Salmon PDRN Pink Collagen Jelly Gel Mask
"I saw on TikTok that Hailey Bieber uses the Medicube mask and serum — I tried it, and it’s fantastic. Super affordable, too!" she said.
EltaMD UV Clear Tint Face Sunscreen
"I'm huge with sunscreen. I always put it on my face. This stuff is bomb and it sits perfectly under makeup. If you don't put this in your bag, you're messing up," Lala Kent said.
Jennifer Aniston's Beauty Favorites on Black Friday Sale
LolaVie Glossing Detangler
"I swear by the Glossing Detangler. It's like a beauty trick in a bottle," the Morning Show star has said.
Nécessaire The Body Lotion
Hydrate and nourish your skin with this fast-absorbing body lotion Aniston has said she uses regularly.
Madison LeCroy’s Amazon Must-Haves on Sale for Black Friday
Stylia Double Chin Mask- 10 Pieces
“These lift your jawline. I love what this does for me. It makes me feel like I have a good jawline. I say it works," Madison shared.
Drybar Hot Toddy Heat Protectant
"You need a good heat protectant for your hair. I personally like the smell," Madison remarked.
Kathy Hilton’s Favorite Neck Cream Is on Sale for Black Friday
ReVive Fermitif Neck Renewal Cream SPF 15 Sunscreen
"There’s no discussion when it comes to neck cream. This is the one. I don’t work with them, I have no reason to say this other than it’s the only neck cream that actually works," Kathy insisted.
Ciara Miller’s Amazon Beauty Favorites on Black Friday Deal
Biodance Bio-Collagen Real Deep Mask
"You can wear it for three hours, or you can wear it overnight. I love this. It’s also great for being on a plane. You put the mask on, fly to your destination, and by the time you wake up, your skin is glowing. We all need hyaluronic acid in our life," Ciara Miller said.
Beauty of Joseon Revive Eye Serum With Retinal
"I love it. It helps make your under-eyes brighter, and it’s just so moisturizing. It’s definitely a go-to product that I keep in my bathroom," Ciara Miller said.
Olivia Culpo’s Favorite Amazon Finds — Now on Black Friday Sale
NAADAM The Original Cashmere Crewneck Sweater
Olivia Culpo collabed with the brand this year, and one of its essential pieces is on sale for Black Friday! The NAADAM original cashmere crewneck sweater comes in several colors.
Mellanni Sheet Set
"They have amazing reviews. It's extra soft. Wow, these are really really really nice— honestly. These are amazing," Olivia said.
Dyson V8 Cordless Vacuum Cleaner
"I love that it's cordless. Obviously, that makes it super-convenient. It's so lightweight. I use this for every ounce of my house. It has a bunch of different attachments," Olivia said.
Oprah’s Favorite Things on Amazon Are on Sale for Black Friday
JW PEI Women's Harlee Shoulder Bag
This bag made the list of Oprah's Favorite Things. The modern crescent-shaped shoulder bag is eye-catching and plenty spacious for daily essentials, making it the perfect everyday bag. Choose from 12 chic colors.
Dearfoams Women's Memory Foam Indoor House Slippers
Keep your feet warm in these cozy slippers with patterned wool uppers, a cushioned footbed, and a temperature regulating faux fur lining.
More Real Housewives-Approved Black Friday Deals
Jisulife Handheld Mini Fan
"The fans have to be the biggest thing that we all use on Housewives. When we were in Mexico and in Miami, it was so hot. I always had my fan," Gizelle Bryant said.
TruSkin Vitamin C Face Serum
Porsha Williams insisted, "This is a must. This serum is so bomb. By the third or the fourth day, my skin was glowing. And it actually felt baby soft."
L'Oreal Paris Magic Root Cover Up Gray Concealer Spray
"I use color spray from L'Oreal (blonde/dark blonde)," Alexia Nepola shared.
Samnyte Hair Wax Stick
Melissa Gorga remarked, "I love those little pomade sticks. They work better than anything. I've tried everything under the sun."
Elemis Superfood Face Oil Hydrating Facial Moisturizer
Melissa Gorga declared, "This facial oil is the best. It makes a huge, huge difference before you put your moisturizers on and your makeup."
Wet Brush Detangling Brush
"Your hair is the most fragile when it's wet, but for girls with super curly or super thick hair, you really have to detangle your hair when it's wet. It's a great brush that is gentle on your hair while you detangle your hair," Kenya Moore advised.
What Is Black Friday?
Black Friday is the huge annual shopping event that takes place the day after Thanksgiving in the United States, and it’s considered the official kickoff to the holiday shopping season. The term dates back to the 1960s, referring to the point when retailers move from operating “in the red” to “in the black” thanks to massive sales. Today, Black Friday is known for its deep discounts, limited-time offers, and doorbuster deals—especially on Amazon, where Black Friday 2025 is expected to feature some of the biggest markdowns of the entire year on beauty, tech, fashion, and home.
When Do Black Friday Deals Start and End?
Black Friday 2025 officially falls on November 28, but Amazon traditionally launches its early Black Friday deals well before the holiday—sometimes weeks ahead. Many of the best Amazon Black Friday beauty and shopping deals will roll out in waves, beginning in early November, intensifying over Thanksgiving week, and continuing through Cyber Monday. Inventory sells out fast, so shopping early is the best way to secure top discounts before they disappear.
What Brands Have the Best Sales on Black Friday?
Amazon Black Friday 2025 is expected to feature major discounts across top beauty, fashion, and lifestyle brands. Some of the biggest markdowns typically come from brands like Dyson, Olaplex, Charlotte Tilbury, Lululemon, Kate Spade, Peter Thomas Roth, Anastasia Beverly Hills, Coach, Michael Kors, and more. Whether you’re hunting for luxury skincare, trending makeup, premium haircare, or high-quality fashion and accessories, these brands consistently deliver some of the most impressive Amazon Black Friday deals of the year.