E! illustration/Courtesy of SnifUlta Beauty really is that girl. Whether it's the vast array of affordable and prestige brands or having the deepest discounts on viral products, you can rely on this beauty retailer to have your back. And for Black Friday, Ulta Beauty has a massive sale that'll make all the other beauty retailers sweat. For a limited time, get up to 50% off select products.
We're talking up to 50% off moisturizers, up to 40% off select fragrance, up to $150 off select Dyson tools, 30% off Mac foundations and lip products, 40% off select toners, 30% off Sol de Janeiro, up to 40% off Shark Beauty tools, up to 50% off select Lancome products, 30% off Olaplex, and literally so much more. Plus, they're also running their iconic gift-with-purchase deal: get a free robe with a qualifying fragrance purchase of $75 or more.
Take it from this shopping writer that's been covering sales for years, Ulta Beauty really stepped it up this year for Black Friday. You simply won't be able to find beauty deals like these anywhere else.
Whether you're shopping for yourself or your beauty-obsessed giftee, keep scrolling to shop our picks for the best Ulta Beauty deals for Black Friday.
Tarte Maneater Mascara
Rating: 4.4/5 stars with 5,810 reviews.
A personal favorite of this beauty writer, Tarte's Maneater Mascara promises to deliver insane volume, length, and extreme curl.
Billie Eilish No. 2 Eau de Parfum
Rating: 3.9/5 stars with 907 reviews.
Billie Eilish's second fragrance in her line features notes of Italian bergamot, apple blossom, incense, papyrus, black pepper, and wild poppy flower with a base of palo santo, ebony, and skin musk.
Dyson Supersonic Hair Dryer
Rating: 4.2/5 stars with 2,224 reviews.
Have you spent years yearning for a Dyson hair dryer? This is your time! This expensive (and salon-quality) tool is on super sale at Ulta with $140 off.
Sunday Riley C.E.O. Afterglow Brightening Vitamin C Cream
Rating: 4.6/5 stars with 683 reviews.
Featuring a stable and oil-soluble form of vitamin C, this reader-favorite brand has this moisturizer that promises to plump, brighten, and even skin tone while hydrating.
MAC Lustreglass Sheer-Shine Lipstick
Rating: 4.6/5 stars with 1,724 reviews.
MAC lipsticks are iconic for a reason! This one has a gorgeous sheer and glossy color in a long-wearing and silky textured formula.
Sol de Janeiro Brazilian Bum Bum Visibly Firming Refillable Body Cream
Rating: 4.9/5 stars with 27,003 reviews.
The viral bum bum cream from Sol de Janeiro features caffeine-rich guaraná, cupuaçu butter, and coconut oil for non-greasy hydration—all with the addicting scent of the brand's signature fragrance.
Snif Rose Era Eau de Toilette
Rating: 4.8/5 stars with 1,397 reviews.
When content creator Monet McMichael's Snif fragrance launched, it sold out instantly. Now's your time to try its scent of roses, strawberry, clean laundry accord, ambrette seeds, white moss, and saffron for yourself.
Peach & Lily Matcha Pudding Antioxidant Cream
Rating: 4.4/5 stars with 1,692 reviews.
Another personal favorite, you can never go wrong with the K-Beauty brand Peach & Lily. This cream features lightweight and powerful hydration with its formula of matcha, peptide complex, niacinamide, and more.
Shark Beauty FlexStyle Air Styling & Drying System
Rating: 4.2/5 stars with 2,021 reviews.
If you're looking for an air styling system that's more affordable (but just as beloved and popular) as Dyson, this Shark Beauty tool and its multi-style attachments, brushes, and low-heat setting is for you.
Looking for more? Shop the best celeb-approved beauty on sale for Black Friday!